Search Engine Optimisation

Information gain: how original research gets you zooming up the search rankings

27 July 2021 by Michael Metcalf

Want to improve your SEO? Michael Metcalf says stop using your competitors’ content as sources and get researching instead

10 March 2021 by Francesca Baker

Francesca Baker on why you should write for humans AND search engines.

10 December 2020 by Rachel Baker

Does the number of words in your content affect how Google ranks it? Rachel Baker explains.

5 March 2020 by Sanina Kaur

Sanina Kaur on making sure that what you write is voice search ready.

18 February 2020 by David Pawsey

David Pawsley’s quick guide on how to reach one of SEO’s holy grails