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Tagged

SEO

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Articles

Everything, newest first.

What’s The Difference Between GEO And SEO? A Simple Guide.

GEO is what others are saying about you. In other words, what’s being generated on the Internet. As a copywriter, I think of GEO…

Caroline Gibson20 Oct 20254 min read

Finding content and SEO ideas with keyword research

Nikki Pilkington on how to use keyword research to inspire content ideas

Nikki Pilkington31 May 20245 min read

SEO Content– why keyPHRASES are more important than keyWORDS

Make your content more effective by focusing on keyphrases – and use AI to help you.

Nikki Pilkington22 Feb 20247 min read

Use pillar pages and topic clusters to optimise your content for SEO

How can pillar pages and topic clusters improve your website's search engine performance?

Thora Fitzpatrick17 Aug 20233 min read

Boost your SEO performance using the 4 types of keyword search intent

Understand search intent to better optimise your content to match users' needs

Nikki Pilkington24 Jul 20234 min read

Beginner’s guide to SEO content: topic clusters

Alice Rowan explains what topic clusters are, and what they mean in terms of SEO

Alice Rowan31 Jan 20234 min read

What is SEO blog writing?

Claire Hewson's guide to writing SEO-friendly blog posts

ProCopywriters team4 Oct 20224 min read

Use pillar pages and topic clusters to optimise your content for SEO

Thora Fitzpatrick explains what pillar pages and topic clusters are, and why they matter

ProCopywriters team27 Sep 20224 min read

Misheard lyrics and malapropisms

Hannah Rooke on the many ways we mix up words, and how to fix it when we do

ProCopywriters team10 May 20224 min read

Information gain: how original research gets you zooming up the search rankings

Want to improve your SEO? Michael Metcalf says stop using your competitors' content as sources and get researching instead

Michael Metcalf27 Jul 20216 min read

Building backlinks — what they are, why you need them and how they’ll help your business

Nicci Talbot shares some ways to build high-quality backlinks to improve your SEO

ProCopywriters team7 Jul 20216 min read

Why you shouldn’t write (just) for SEO

Francesca Baker on why you should write for humans AND search engines.

Francesca Baker10 Mar 20213 min read

Showing 12 of 22

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