1. Why you shouldn’t write (just) for SEO

    10 March 2021 by Francesca Baker

    Francesca Baker on why you should write for humans AND search engines.

  2. Is there really a magic word count for SEO?

    10 December 2020 by Rachel Baker

    Does the number of words in your content affect how Google ranks it? Rachel Baker explains.

  3. Move over, content – is user experience king?

    19 August 2020 by Katie Thompson

    Will UX trump content in Google’s next algorithm shift? Katie Thompson explains.

  4. Why you’re struggling to rank on page one of Google

    18 February 2020 by David Pawsey

    David Pawsley’s quick guide on how to reach one of SEO’s holy grails

  5. Should we expect our readers to pay for content?

    9 January 2020 by Katie Thompson

    Katie Thompson considers the positives of paywalls.

  6. What does Google’s new BERT update mean for your website content?

    12 November 2019 by Ben Locker

    Ben Hardman explains the ins and outs of Google’s latest algorithm change.

  7. Five-minute focus on voice searchGoogle Home Mini on a black surface beside some Apple AirPods

    10 July 2019 by Sanina Kaur

    Sanina Kaur’s quick guide to voice search marketing

  8. Blog SEO best practices: a simple 15 step guidePerson typing on a MacBook.

    30 June 2017 by

    Give your blog posts an SEO boost with these tips from Tim Woods.

  9. Keywords – introducing writing for the webhttps://flic.kr/p/cvQtbW

    5 October 2016 by Joanna Brown

    How should you use keywords in web copy to ensure your website gets found online?

  10. Just a minute! (the editor’s version)

    12 October 2015 by Kady Potter

    Kady Potter puts her editor’s hat on to tackle hesitation, deviation and repetition.

  11. Writing that ranks – a primer on SEO copywriting

    7 September 2015 by Andrew

    Andy Nattan on how to write copy that shows Google what it needs to see, without disrupting the flow of your message.

  12. 5 steps to help your blog stand out

    26 August 2015 by Ben Locker

    Michael Younger sets out a few pointers to help your blog posts reach the right readers and keep them.