1. Finding content and SEO ideas with keyword research

    31 May 2024 by Nikki Pilkington

    Nikki Pilkington on how to use keyword research to inspire content ideas

  2. SEO Content– why keyPHRASES are more important than keyWORDS

    22 February 2024 by Nikki Pilkington

    Make your content more effective by focusing on keyphrases – and use AI to help you.

  3. Use pillar pages and topic clusters to optimise your content for SEO

    17 August 2023 by Thora Fitzpatrick

    How can pillar pages and topic clusters improve your website’s search engine performance?

  4. Boost your SEO performance using the 4 types of keyword search intent

    24 July 2023 by Nikki Pilkington

    Understand search intent to better optimise your content to match users’ needs

  5. Beginner’s guide to SEO content: topic clusters

    31 January 2023 by Alice Rowan

    Alice Rowan explains what topic clusters are, and what they mean in terms of SEO

  6. What is SEO blog writing?

    4 October 2022 by Editor

    Claire Hewson’s guide to writing SEO-friendly blog posts

  7. Use pillar pages and topic clusters to optimise your content for SEO

    27 September 2022 by Luke Seall

    Thora Fitzpatrick explains what pillar pages and topic clusters are, and why they matter

  8. Misheard lyrics and malapropisms

    10 May 2022 by Hannah Rooke

    Hannah Rooke on the many ways we mix up words, and how to fix it when we do

  9. Information gain: how original research gets you zooming up the search rankings

    27 July 2021 by Michael Metcalf

    Want to improve your SEO? Michael Metcalf says stop using your competitors’ content as sources and get researching instead

  10. Building backlinks — what they are, why you need them and how they’ll help your business

    7 July 2021 by Editor

    Nicci Talbot shares some ways to build high-quality backlinks to improve your SEO

  11. Why you shouldn’t write (just) for SEO

    10 March 2021 by Francesca Baker

    Francesca Baker on why you should write for humans AND search engines.

  12. Is there really a magic word count for SEO?

    10 December 2020 by Rachel Baker

    Does the number of words in your content affect how Google ranks it? Rachel Baker explains.