Language and grammar
18 Jul 2024
Watch: Ask the Copywriter with Ettie Bailey-King
Watch our recent Ask the Copywriter interview with Ettie Bailey-King. Ettie is an inclusive and accessible copywriter and trainer.
19 Jun 2024
What’s the difference between ‘solutions’ and ‘requirements’?
Alice Hollis on why the word ‘solution’ means absolutely nothing because it can mean anything.
20 Jun 2023
Simple writing is better writing
Ettie Bailey-King explains how to write in a way that’s more inclusive and what the benefits of this are
08 Sep 2022
Emily Penny wonders if the power of poetry be used for branding
09 Aug 2022
Is it OK to start a sentence with ‘and’?
Not everything you learned about writing when you were at school is right says Rob Davies
10 May 2022
Misheard lyrics and malapropisms
Hannah Rooke on the many ways we mix up words, and how to fix it when we do
13 Apr 2022
Tighten up – overused or misused words and phrases
Hannah Rooke’s tips for cutting out words that don’t add anything to your copy
16 Nov 2021
The surprising history of common words and phrases
Leigh James delves into the origins of everyday expressions
12 Oct 2021
How to steer clients away from hyperbole and boost their customer engagement
Catherine Jones spells out why exaggeration, puffery and empty business jargon make for truly terrible copy
29 Sep 2021
Why the word ‘stakeholder’ must die
Tessa Parry-Wingfield lets rip about the latest addition to her Dictionary of Banned Words
08 Jun 2021
First or third person what works best for business?
What’s the best point of view to write your copy from? Anna Metcalfe knows what she prefers
26 May 2021
Jo Watson reflects on how children who’ve lived through the pandemic will document it
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