Language and grammar

02 Oct 2019

Write like you talk. Nuff said

You don’t have to use stuffy, formal language in your content. Matthew Drzymala explains why.

12 Sep 2019

Everything before the but is bollocks

Leigh James shows how using ‘but’ can stop you getting your point across.

28 Aug 2019

Why I hate excessive exclamation marks

Anna Metcalfe waxes lyrical about a punctuation bugbear.

23 Aug 2019

Why writing clear content sometimes means embracing your inner Anglo-Saxon

What’s the Battle of Hastings got to do with effective copywriting? Tom Cross explains.

Blah, blah, blah written in white neon on a black background.
12 Jul 2019

The problem with jargon and technobabble

Alice Hollis on why remembering that not everyone understands, and uses, the same terms you do is important.

old books opened out and laid face up.
19 Jun 2019

Why do people insist on using certain words incorrectly?

Alice Hollis takes us through some of her word-related bugbears.

24 Apr 2019

Do puns have a place in advertising?

To pun or not to pun? That’s the question Jonathan Wilcock’s asking.

A red ballpoint pen lying on a page of writing.
22 Apr 2019

How to cheat your way to error-free content

Sanina Kaur’s guide to tools to help make sure that there aren’t any embarrassing mistakes in your writing.

A collection of dictionaries and thesauruses lined up on a bookshelf.
10 Apr 2019

Is your writing going to be translated?

Claire Burn’s guide what you need to think about if your work’s going to be translated into another language.

A white robot holding an Ipad.
04 Jul 2018

How to write like a bloody person

No-nonsense advice from Andy Nattan on banishing jargon and corpspeak from business writing.

20 Jun 2018

Are you getting these 19 common expressions wrong?

Sarah Townsend’s rundown of frequently made word blunders and mix-ups.

A man walking past a bright orange wall with Good painted on it in huge letters.
07 Mar 2018

How to tell if your copy is any good

Is your copy going to hit the mark? Use Anna Gunning’s checklist to find out.

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