Why we need poets in business

Emily Penny

Becolourful – Don't be noisy, be interesting

I’ve long believed in the power of words. To articulate strategies, spell out propositions and build brand personality. While ‘branding’ is more likely to conjure up associations with logos and visuals, thankfully there is growing respect for the importance of language. It is no longer an add-on or a space filler as it sometimes seemed to be in the design industry.

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