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Content

“Strategic” is not a self-awarded title

Adrie van der Luijt questions whether copywriters are being as strategic as they claim

Adrie van der Luijt19 Mar 20254 min read
Content

Use pillar pages and topic clusters to optimise your content for SEO

How can pillar pages and topic clusters improve your website's search engine performance?

Thora Fitzpatrick17 Aug 20233 min read
Content

Give away your clever to win business

If you want your content marketing to pay off in meaningful ways, it must share value, with no expectation of reciprocity.

Tiffany Markman27 Jun 20233 min read
Content

Use pillar pages and topic clusters to optimise your content for SEO

Thora Fitzpatrick explains what pillar pages and topic clusters are, and why they matter

Luke Seall27 Sep 20224 min read
Content

Five-minute focus on voice search

Sanina Kaur's quick guide to voice search marketing

Sanina Kaur10 Jul 20193 min read
Content

Copywriting and content design — what’s the difference?

What's content design and what's its relationship to copywriting? Sarah Richards explains.

Sarah Richards13 Dec 20183 min read
Content

Why the job title “content manager” is a misnomer

How do you hire the content professional you actually need (instead of the one you think you need)? Irene Triendl has a few ideas.

Irene Triendl11 Jul 20185 min read
Content

Personas: what are they and do they really matter?

Sanina Kaur demystifies personas.

Sanina Kaur6 Jun 20183 min read
Content

Five places to post your blogs

Sanina Kaur says don't just limit yourself to sharing your blogs on social media, there are lots of other homes for them.

Sanina Kaur2 May 20182 min read
Craft

Content and copy – how these opposites attract your ideal audience

What's the difference between copy and content?

ProCopywriters team16 Nov 20164 min read
Career

A (brief) history of content design in the UK Government

Sarah Richards, former head of the UK's digital content team, explains how content people became known as 'content designers'.

ProCopywriters team23 Sep 20165 min read
Career

Finding the best copywriting project management software

Looking for software to help with copywriting project management? Alice Still reviews GatherContent, Google Drive and Confluence.

Alice Still21 Jan 20166 min read

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