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TAG » Content strategy
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March #ProCopyChat
27 March 2019 by Helen Bridal
Category: Tags: content calendar, content creation, content marketing, content planning, Content strategy, copywriting |
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Copywriting and content design — what’s the difference?
13 December 2018 by Sarah RichardsWhat’s content design and what’s its relationship to copywriting? Sarah Richards explains.
Category: Content designTags: content design, Content strategy, copywriting vs content design, sarah richards |
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November #ProCopyChat
28 November 2018 by Helen Bridal
Dubbed the ‘godmother of content design’, Sarah Richards (AKA @escmum) will be in the #ProCopyChat hot seat in November. Sarah set and implemented the content strategy for www.gov.uk and introduced the standards and discipline of content design to the UK government. She now runs Content Design London and will be sharing her expertise during this […]
Category: Tags: content design, Content strategy, twitter, twitter chat |
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Why the job title “content manager” is a misnomer
11 July 2018 by Irene TriendlHow do you hire the content professional you actually need (instead of the one you think you need)? Irene Triendl has a few ideas.
Category: Blog, Content strategyTags: content manager, content marketing, Content strategy, recruitment |
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Personas: what are they and do they really matter?
6 June 2018 by Sanina KaurSanina Kaur demystifies personas.
Category: Content strategyTags: content marketing, Content strategy, copywriting, inbound marketing |
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Five places to post your blogs
2 May 2018 by Sanina KaurSanina Kaur says don’t just limit yourself to sharing your blogs on social media, there are lots of other homes for them.
Category: Blog, Content strategyTags: blogging, Blogs, Content strategy, copywriting | Comments (1)
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Content and copy – how these opposites attract your ideal audience
16 November 2016 by Birgit DigginsWhat’s the difference between copy and content?
Category: SpecialismsTags: content marketing, Content strategy, content writing, copywriting | Comments (6)
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A (brief) history of content design in the UK Government
23 September 2016 by Dawn KofieSarah Richards, former head of the UK’s digital content team, explains how content people became known as ‘content designers’.
Category: Copywriting life, Copywriting techniqueTags: content creation, content design, Content strategy, GDS, government, Government Digital Service, public sector | Comments (1)
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Finding the best copywriting project management software
21 January 2016 by Alice StillLooking for software to help with copywriting project management? Alice Still reviews GatherContent, Google Drive and Confluence.
Category: Copywriting lifeTags: Content strategy, GatherContent, Google Drive, WordPress | Comments (2)
