Adrie van der Luijt questions whether copywriters are being as strategic as they claim
TAGContent strategy Archives - ProCopywriters | the Alliance of Commercial Writers
-
“Strategic” is not a self-awarded title
19 March 2025 by Adrie van der LuijtCategory: Blog Main Feature, Content strategyTags: AI, Content strategy, Strategy, technology |
Comments (0)
-
Use pillar pages and topic clusters to optimise your content for SEO
17 August 2023 by Thora FitzpatrickHow can pillar pages and topic clusters improve your website’s search engine performance?
Category: Search engine optimisationTags: Content strategy, content structure, Copywriting tips, google, SEO |
Comments (0)
-
Give away your clever to win business
27 June 2023 by Tiffany Markman
If you want your content marketing to pay off in meaningful ways, it must share value, with no expectation of reciprocity.
Category: Blog Main Feature, Content marketing, CopywritingTags: Business development, Content strategy, sales techniques, self-employment |
Comments (0)
-
Use pillar pages and topic clusters to optimise your content for SEO
27 September 2022 by Luke SeallThora Fitzpatrick explains what pillar pages and topic clusters are, and why they matter
Category: Blog, Content strategyTags: Content strategy, content structure, google, organic search, SEO |
Comments (0)
-
Five-minute focus on voice search
10 July 2019 by Sanina KaurSanina Kaur’s quick guide to voice search marketing
Category: Blog, Search engine optimisationTags: Content strategy, content writing, SEO, voice search |
Comments (0)
-
Copywriting and content design — what’s the difference?
13 December 2018 by Sarah RichardsWhat’s content design and what’s its relationship to copywriting? Sarah Richards explains.
Category: Content designTags: content design, Content strategy, copywriting vs content design, sarah richards |
Comments (0)
-
Why the job title “content manager” is a misnomer
11 July 2018 by Irene TriendlHow do you hire the content professional you actually need (instead of the one you think you need)? Irene Triendl has a few ideas.
Category: Blog, Content strategyTags: content manager, content marketing, Content strategy, recruitment | Comments (1)
-
Personas: what are they and do they really matter?
6 June 2018 by Sanina KaurSanina Kaur demystifies personas.
Category: Content strategyTags: content marketing, Content strategy, copywriting, inbound marketing |
Comments (0)
-
Five places to post your blogs
2 May 2018 by Sanina KaurSanina Kaur says don’t just limit yourself to sharing your blogs on social media, there are lots of other homes for them.
Category: Blog, Content strategyTags: blogging, Blogs, Content strategy, copywriting | Comments (1)
-
Content and copy – how these opposites attract your ideal audience
16 November 2016 by EditorWhat’s the difference between copy and content?
Category: SpecialismsTags: content marketing, Content strategy, content writing, copywriting | Comments (6)
-
A (brief) history of content design in the UK Government
23 September 2016 by EditorSarah Richards, former head of the UK’s digital content team, explains how content people became known as ‘content designers’.
Category: Copywriting life, Copywriting techniqueTags: content creation, content design, Content strategy, GDS, government, Government Digital Service, public sector | Comments (1)
-
Finding the best copywriting project management software
21 January 2016 by Alice StillLooking for software to help with copywriting project management? Alice Still reviews GatherContent, Google Drive and Confluence.
Category: Copywriting lifeTags: Content strategy, GatherContent, Google Drive, WordPress | Comments (2)
