22 Dec 2023
A typical tone of voice for a luxury brand is sophisticated, contemporary and slightly mysterious. This means using words and phrases that leave the audience wanting more.
24 Aug 2023
When you’re speaking to an audience with knowledge, you don’t need to put on an “expert” voice.
11 Jul 2023
Is your tone of voice like Jekyll and Hyde?
07 Jul 2023
AI tools are blatant, unrepentant liars – and they don’t even know when they are lying.
27 Jun 2023
If you want your content marketing to pay off in meaningful ways, it must share value, with no expectation of reciprocity.
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