06 Jun 2024

Why do I need a copywriter?

Rachel Bray explores the value that copywriters bring to a business

22 Dec 2023

Make it memorable: Copywriting for luxury brands

A typical tone of voice for a luxury brand is sophisticated, contemporary and slightly mysterious. This means using words and phrases that leave the audience wanting more.

24 Aug 2023

Cut the jargon. The best B2B writing is plain and simple

When you’re speaking to an audience with knowledge, you don’t need to put on an “expert” voice.

11 Jul 2023

Does your content have multiple personalities?

Is your tone of voice like Jekyll and Hyde?

07 Jul 2023

The dangers and limitations of AI writing tools

AI tools are blatant, unrepentant liars – and they don’t even know when they are lying.

Beautifully wrapped gift
27 Jun 2023

Give away your clever to win business

If you want your content marketing to pay off in meaningful ways, it must share value, with no expectation of reciprocity.

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