Copywriting
22 Dec 2023
Make it memorable: Copywriting for luxury brands
A typical tone of voice for a luxury brand is sophisticated, contemporary and slightly mysterious. This means using words and phrases that leave the audience wanting more.
24 Aug 2023
Cut the jargon. The best B2B writing is plain and simple
When you’re speaking to an audience with knowledge, you don’t need to put on an “expert” voice.
11 Jul 2023
Does your content have multiple personalities?
Is your tone of voice like Jekyll and Hyde?
07 Jul 2023
The dangers and limitations of AI writing tools
AI tools are blatant, unrepentant liars – and they don’t even know when they are lying.
27 Jun 2023
Give away your clever to win business
If you want your content marketing to pay off in meaningful ways, it must share value, with no expectation of reciprocity.
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