Search engine optimisation
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31 May 2024
Finding content and SEO ideas with keyword research
Nikki Pilkington on how to use keyword research to inspire content ideas
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22 Feb 2024
SEO Content– why keyPHRASES are more important than keyWORDS
Make your content more effective by focusing on keyphrases – and use AI to help you.
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17 Aug 2023
Use pillar pages and topic clusters to optimise your content for SEO
How can pillar pages and topic clusters improve your website’s search engine performance?
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24 Jul 2023
Boost your SEO performance using the 4 types of keyword search intent
Understand search intent to better optimise your content to match users’ needs
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27 Jul 2021
Information gain: how original research gets you zooming up the search rankings
Want to improve your SEO? Michael Metcalf says stop using your competitors’ content as sources and get researching instead
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07 Jul 2021
Building backlinks — what they are, why you need them and how they’ll help your business
Nicci Talbot shares some ways to build high-quality backlinks to improve your SEO
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10 Mar 2021
Why you shouldn’t write (just) for SEO
Francesca Baker on why you should write for humans AND search engines.
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10 Dec 2020
Is there really a magic word count for SEO?
Does the number of words in your content affect how Google ranks it? Rachel Baker explains.
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18 Feb 2020
Why you’re struggling to rank on page one of Google
David Pawsley’s quick guide on how to reach one of SEO’s holy grails
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