Search engine optimisation

31 May 2024

Finding content and SEO ideas with keyword research

Nikki Pilkington on how to use keyword research to inspire content ideas

22 Feb 2024

SEO Content– why keyPHRASES are more important than keyWORDS

Make your content more effective by focusing on keyphrases – and use AI to help you.

17 Aug 2023

Use pillar pages and topic clusters to optimise your content for SEO

How can pillar pages and topic clusters improve your website’s search engine performance?

24 Jul 2023

Boost your SEO performance using the 4 types of keyword search intent

Understand search intent to better optimise your content to match users’ needs

04 Oct 2022

What is SEO blog writing?

Claire Hewson’s guide to writing SEO-friendly blog posts

27 Jul 2021

Information gain: how original research gets you zooming up the search rankings

Want to improve your SEO? Michael Metcalf says stop using your competitors’ content as sources and get researching instead

07 Jul 2021

Building backlinks — what they are, why you need them and how they’ll help your business

Nicci Talbot shares some ways to build high-quality backlinks to improve your SEO

10 Mar 2021

Why you shouldn’t write (just) for SEO

Francesca Baker on why you should write for humans AND search engines.

10 Dec 2020

Is there really a magic word count for SEO?

Does the number of words in your content affect how Google ranks it? Rachel Baker explains.

05 Mar 2020

Voice search: a quick guide

Sanina Kaur on making sure that what you write is voice search ready.

18 Feb 2020

Why you’re struggling to rank on page one of Google

David Pawsley’s quick guide on how to reach one of SEO’s holy grails

Google Home Mini on a black surface beside some Apple AirPods
10 Jul 2019

Five-minute focus on voice search

Sanina Kaur’s quick guide to voice search marketing

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