Content strategy

14 Dec 2021
How to write a content plan quickly
Bonnie Harrington’s guide to content planning when you’re pushed for time

22 Sep 2020
How to create a simple content calendar to help you blog consistently
Having trouble keeping your content marketing on track? Anna Lewin’s ideas will help you get out of a rut and into a routine.

19 May 2020
Copywriting, content writing and the problem with ‘just the words’
Copywriting and content writing’s so much more than just stringing a bunch of sentences together says Greg Henley.

09 Jan 2020
Should we expect our readers to pay for content?
Katie Thompson considers the positives of paywalls.

11 Jul 2018
Why the job title “content manager” is a misnomer
How do you hire the content professional you actually need (instead of the one you think you need)? Irene Triendl has a few ideas.

02 May 2018
Five places to post your blogs
Sanina Kaur says don’t just limit yourself to sharing your blogs on social media, there are lots of other homes for them.

12 Feb 2018
What’s the big deal about podcasts?
Sanina Kaur explains why podcasting can be an effective marketing tool.

23 Nov 2016
Redefining recruitment in content marketing — an industry in infancy
Read highlights from the Bristol Content Group as they discuss recruiting copywriters and content marketers,

21 Oct 2016
Content design for gov.uk – part 4
“Without the content team, GOV.UK would be a wonderfully designed, perfectly coded, empty shell.”

11 Oct 2016
Content design and the GOV.UK beta – part 3
In the third of four posts, Sarah Richards, former Head of Content at GOV.UK, continues her story.
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