Which is better, ChatGPT or human content?

Claire Hewson


AI tools like ChatGPT can speed up the writing process, there’s no doubt about it. However, you still need a human writer. I’m going to show you why.

I recently wrote a blog post called ‘How does a pay advance work?’ I wrote the post from scratch, but I was interested to find out whether ChatGPT could have done the work for me.

Here’s what I discovered.

Introductory paragraph

The client wanted the introductory paragraph to be 50 words or less. It also had to contain the keywords ‘pay advance’ and ‘earned wage access’.

Here’s my original introduction:

“Did you know the average UK employee has no money left in the bank 5 days before payday? In addition, 77% of employees say money worries affect the quality of their work. Getting a pay advance through earned wage access (EWA) helps reduce employees’ financial stress, which increases business productivity.”

To get ChatGPT to generate similar content, I needed to ask it several questions:

  1. How many UK employees run out of money before payday?
  2. Do employees think money worries affect the quality of their work?
  3. How can a pay advance reduce employees’ financial stress?

This is ChatGPT’s answer to question 1:

“It’s difficult to determine the exact number of employees in the UK who run out of money before payday, as this information is not widely reported or publicly available. However, studies and surveys have shown that a significant percentage of employees in the UK and around the world struggle with financial stress and experience difficulties making ends meet before their next paycheck.

For example, a 2020 survey by Aviva found that 40% of UK workers reported living pay-to-pay, and 15% reported running out of money before payday. Other studies have found similar results, indicating that a significant portion of the UK workforce struggles with financial stress and limited access to funds before payday.”

These findings highlight the importance of providing employees with access to their earned wages and helping them manage their finances effectively.

The answers to questions 2 and 3 are in a similar style, so I won’t copy and paste them.

ChatGPT hasn’t saved me any work with this initial paragraph because:

  • copy isn’t written in the client’s brand style (it’s essay-style).
  • there’s far too much information to trawl through.
  • American English is used rather than UK English.

The Aviva survey reference is useful, but I would need to find the link myself.

In short, ChatGPT wouldn’t have saved me any time because it isn’t suited to this particular task.

Section below the introduction

Here’s my original copy:

“How do you know an employee is under financial stress?

With the cost-of-living crisis financial stress is widespread, and it affects employees’ physical and mental health, and behaviour.

There are many signs that indicate an employee is stressed, including:

  • increased absence rate.
  • arriving for work late or leaving early.
  • being distracted, forgetful and lacking in focus.
  • not putting any effort into their work.
  • producing work that’s below their usual standard.

When an employee is consumed with financial worries they probably aren’t eating or sleeping properly, which can cause long-term health issues. Again, this has financial implications for a business.

In the UK, a worrying 89% of large UK businesses are impacted by employees’ poor financial wellbeing.”

I asked ChatGPT the same question, ‘How do you know an employee is under financial stress?’ Here’s what it generated:

“Employee financial stress can manifest in a variety of ways, some of the signs include:

  1. Increased absenteeism or tardiness: Employees who are struggling with their finances may be more likely to miss work or arrive late, as they deal with financial issues or attend to other obligations.
  2. Decreased productivity: Financial stress can be a major distraction and can affect an employee’s focus and ability to perform their job effectively.
  3. Decreased morale: Financial stress can have a negative impact on an employee’s mental and emotional well-being, leading to a decrease in morale and motivation.
  4. Increased use of workplace benefits: Employees who are experiencing financial stress may be more likely to take advantage of benefits such as paid time off or access to an Employee Assistance Program (EAP).
  5. Changes in behavior: Employees who are struggling with their finances may exhibit changes in their behavior, such as becoming more irritable or distant, or having a decreased ability to manage their emotions.
 It is important for employers to be aware of these signs and to offer support to employees who may be experiencing financial stress. This can include offering financial resources or counseling services, or helping employees access financial benefits like a pay advance.”

ChatCPT would have saved me some research time with this section. However, I couldn’t have used the copy just as it is – far from it. I would have needed to clear the fluff, pull out visible signs of financial stress and communicate them concisely.

For example, I would have changed number 5 to say:

“Changes in behaviour. Employees may become irritable, distant and less able to regulate their emotions.”

Here’s how I would have changed the final paragraph to make it clearer:

“It’s important that employers are aware of these signs and offer support to employees. Support could be financial resourcescounselling services, or access to financial benefits like a pay advance.”

Including relevant, high-authority links is beneficial for SEO. It tells Google the website cares about its users because information is generously shared.

The main issues with this ChatGPT copy are:

  • it doesn’t reflect client’s brand style.
  • it isn’t reader-friendly. There are too many excess words which slows comprehension.
  • there are numerous grammatical errors.
  • spellings are in American English.
  • no external or internal links are included.


The main keywords for the original blog post were ‘pay advance’. These keywords needed to be included in the title, introductory paragraph, in at least one sub-heading, somewhere in the middle, and towards the end.

Copy generated by ChatGPT would have needed thorough checking to ensure keywords were included naturally in the right places, and that there was no ‘keyword stuffing’.

Tailored copy

Over half the copy for this blog post couldn’t have been generated by ChatGPT, even to aid research, because it was specific to the company.

For instance:

Why choose (insert company)?

Sign up for (insert product) in 4 easy steps

So, is AI worth it?

AI can save you time researching a topic. You can also use some sentences and paragraphs without making any changes at all. However, the human touch is essential if you want to offer your readers true value and rank on Google.

If you don’t have time to transform your AI-generated copy, I’ll be happy to help you.

First published on

What do you think?

Your email will not be published. ProCopywriters members: log in before commenting so your comment links to your profile.

Become a member

Join ProCopywriters

Connect with peers, develop your skills and extend your reach on our blog.

Become a member
Learn online

Online workshops

Every month we get an expert, an author or a professional trainer to deliver a one-hour presentation on copywriting, marketing or digital media.

Browse events