Specialisms
05 Sep 2019
Transcreation — (re)creating copy for international advertising
Don’t know what transcreation is? Don’t worry, Claudia Benetello’s here to help.
12 Dec 2018
Speak another language? You could offer multilingual copywriting
Fuschia Hutton on how having another language may help you add a string to your copywriting bow.
28 Nov 2018
Why you don’t need a specialist freelance copywriter
Jonathan Wilcock says a firm no to copywriting niches.
03 Oct 2018
Why ex-journalists make great copywriters
Nick Bez explains why he thinks former newshounds are the perfect people to write copy.
06 Apr 2017
12 tips for conducting a good interview (it’s not all about questions!)
Jo Johnston shares her tips for getting the golden quote out of your interviewees.
16 Nov 2016
Content and copy – how these opposites attract your ideal audience
What’s the difference between copy and content?
06 Oct 2016
Write the Docs: software documentation conference
Peter Rylands reports back from Write the Docs – the software documentation conference.
22 Jul 2016
Write the Docs: a conference for technical writers
Write technical documents? Peter Rylands shares an update on a conference just for you: Write the Docs.
25 Apr 2016
Video games writing: it’s not all in the game
What does a video game writer do? John Featherstone explains all…
07 Jan 2016
What can B2B copywriters expect in 2016?
Fiona Campbell-Howes makes five predictions for the year ahead in B2B content marketing.
09 Dec 2015
Playing with words: copywriting for toys
Kirsten Irving reflects on the doublethink of writing about children’s toys in a way that appeals to adults.
10 Aug 2015
The power of food and drink advertising
Rebecca Magnus on the art of food and drink copywriting.
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