Specialisms

Don’t know what transcreation is? Don’t worry, Claudia Benetello’s here to help.

Fuschia Hutton on how having another language may help you add a string to your copywriting bow.

Jonathan Wilcock says a firm no to copywriting niches.

Nick Bez explains why he thinks former newshounds are the perfect people to write copy.

Jo Johnston shares her tips for getting the golden quote out of your interviewees.

What’s the difference between copy and content?

Peter Rylands reports back from Write the Docs – the software documentation conference.

Write technical documents? Peter Rylands shares an update on a conference just for you: Write the Docs.

What does a video game writer do? John Featherstone explains all…

Fiona Campbell-Howes makes five predictions for the year ahead in B2B content marketing.

Kirsten Irving reflects on the doublethink of writing about children’s toys in a way that appeals to adults.

Rebecca Magnus on the art of food and drink copywriting.

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