Specialisms
05 Mar 2024
Property copywriting – from telling the nightmare to selling the dream
Peter Wise on how to construct the perfect property ad
08 Dec 2023
Still not offering this easy and essential upsell?
The value of offering elevator pitches and positioning statements as a service.
09 Feb 2021
How do copywriters decide on their fees and pricing models?
Sarah Monaghan demystifies copywriting fees.
29 Oct 2020
Everything you need to know about the not-so-spooky world of ghostwriting
Kevin Dowling’s quick introduction to ghostwriting
21 Oct 2020
What is a B2B tech copywriter and what do they do?
Richard King explains what a B2B tech copywriter is, and the benefits of working with one.
05 Feb 2020
Getting Ramadan ready: planning your biggest marketing campaign of the year
It’s not too soon to start thinking about your Ramadan marketing campaign. Louise Butt summarises what you need to do and when.
04 Dec 2019
Everything you need to know about ghostwriting from the folk at Collective Content.
05 Sep 2019
Transcreation — (re)creating copy for international advertising
Don’t know what transcreation is? Don’t worry, Claudia Benetello’s here to help.
12 Dec 2018
Speak another language? You could offer multilingual copywriting
Fuschia Hutton on how having another language may help you add a string to your copywriting bow.
28 Nov 2018
Why you don’t need a specialist freelance copywriter
Jonathan Wilcock says a firm no to copywriting niches.
03 Oct 2018
Why ex-journalists make great copywriters
Nick Bez explains why he thinks former newshounds are the perfect people to write copy.
16 Nov 2016
Content and copy – how these opposites attract your ideal audience
What’s the difference between copy and content?
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