Specialisms
03 Oct 2018
Why ex-journalists make great copywriters
Nick Bez explains why he thinks former newshounds are the perfect people to write copy.
09 Jun 2017
Transcreation: (re)creating copy for international advertising
Claudia Benetello shares her experiences of transcreating copy from one language into another.
06 Apr 2017
12 tips for conducting a good interview (it’s not all about questions!)
Jo Johnston shares her tips for getting the golden quote out of your interviewees.
16 Nov 2016
Content and copy – how these opposites attract your ideal audience
What’s the difference between copy and content?
06 Oct 2016
Write the Docs: software documentation conference
Peter Rylands reports back from Write the Docs – the software documentation conference.
22 Jul 2016
Write the Docs: a conference for technical writers
Write technical documents? Peter Rylands shares an update on a conference just for you: Write the Docs.
25 Apr 2016
Video games writing: it’s not all in the game
What does a video game writer do? John Featherstone explains all…
07 Jan 2016
What can B2B copywriters expect in 2016?
Fiona Campbell-Howes makes five predictions for the year ahead in B2B content marketing.
09 Dec 2015
Playing with words: copywriting for toys
Kirsten Irving reflects on the doublethink of writing about children’s toys in a way that appeals to adults.
10 Aug 2015
The power of food and drink advertising
Rebecca Magnus on the art of food and drink copywriting.
08 Jul 2015
Tips for running successful writing training sessions
Christine Cawthorne shares tips on running training sessions for people who write and edit website copy.
15 Jun 2015
Behind the copywriting scenes at the museum
Marge Ainsley on how good copywriting can help museums get visitors more actively involved.
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