Specialisms

09 Jun 2017

Transcreation: (re)creating copy for international advertising

Claudia Benetello shares her experiences of transcreating copy from one language into another.

06 Apr 2017

12 tips for conducting a good interview (it’s not all about questions!)

Jo Johnston shares her tips for getting the golden quote out of your interviewees.

16 Nov 2016

Content and copy – how these opposites attract your ideal audience

What’s the difference between copy and content?

06 Oct 2016

Write the Docs: software documentation conference

Peter Rylands reports back from Write the Docs – the software documentation conference.

22 Jul 2016

Write the Docs: a conference for technical writers

Write technical documents? Peter Rylands shares an update on a conference just for you: Write the Docs.

25 Apr 2016

Video games writing: it’s not all in the game

What does a video game writer do? John Featherstone explains all…

07 Jan 2016

What can B2B copywriters expect in 2016?

Fiona Campbell-Howes makes five predictions for the year ahead in B2B content marketing.

09 Dec 2015

Playing with words: copywriting for toys

Kirsten Irving reflects on the doublethink of writing about children’s toys in a way that appeals to adults.

10 Aug 2015

The power of food and drink advertising

Rebecca Magnus on the art of food and drink copywriting.

08 Jul 2015

Tips for running successful writing training sessions

Christine Cawthorne shares tips on running training sessions for people who write and edit website copy.

15 Jun 2015

Behind the copywriting scenes at the museum

Marge Ainsley on how good copywriting can help museums get visitors more actively involved.

05 Jun 2015

What’s it like to specialise in recruitment copywriting?

Alasdair Murray on the niche area of recruitment copywriting.

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