Specialisms

Cash burning - missing out on copywriting opportunities
08 Dec 2023

Still not offering this easy and essential upsell?

The value of offering elevator pitches and positioning statements as a service.

09 Feb 2021

How do copywriters decide on their fees and pricing models?

Sarah Monaghan demystifies copywriting fees.

29 Oct 2020

Everything you need to know about the not-so-spooky world of ghostwriting

Kevin Dowling’s quick introduction to ghostwriting

21 Oct 2020

What is a B2B tech copywriter and what do they do?

Richard King explains what a B2B tech copywriter is, and the benefits of working with one.

05 Feb 2020

Getting Ramadan ready: planning your biggest marketing campaign of the year

It’s not too soon to start thinking about your Ramadan marketing campaign. Louise Butt summarises what you need to do and when.

04 Dec 2019

How to ghostwrite

Everything you need to know about ghostwriting from the folk at Collective Content.

05 Sep 2019

Transcreation — (re)creating copy for international advertising

Don’t know what transcreation is? Don’t worry, Claudia Benetello’s here to help.

A map of the world on a desk propped up against a wall.
12 Dec 2018

Speak another language? You could offer multilingual copywriting

Fuschia Hutton on how having another language may help you add a string to your copywriting bow.

A man using a magnifying eyeglass to study something he's holding between his fingertips.
28 Nov 2018

Why you don’t need a specialist freelance copywriter

Jonathan Wilcock says a firm no to copywriting niches.

Close up of a page of a newspaper.
03 Oct 2018

Why ex-journalists make great copywriters

Nick Bez explains why he thinks former newshounds are the perfect people to write copy.

16 Nov 2016

Content and copy – how these opposites attract your ideal audience

What’s the difference between copy and content?

08 Jul 2015

Tips for running successful writing training sessions

Christine Cawthorne shares tips on running training sessions for people who write and edit website copy.

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