Specialisms

05 Feb 2020

Getting Ramadan ready: planning your biggest marketing campaign of the year

It’s not too soon to start thinking about your Ramadan marketing campaign. Louise Butt summarises what you need to do and when.

04 Dec 2019

How to ghostwrite

Everything you need to know about ghostwriting from the folk at Collective Content.

05 Sep 2019

Transcreation — (re)creating copy for international advertising

Don’t know what transcreation is? Don’t worry, Claudia Benetello’s here to help.

A map of the world on a desk propped up against a wall.
12 Dec 2018

Speak another language? You could offer multilingual copywriting

Fuschia Hutton on how having another language may help you add a string to your copywriting bow.

A man using a magnifying eyeglass to study something he's holding between his fingertips.
28 Nov 2018

Why you don’t need a specialist freelance copywriter

Jonathan Wilcock says a firm no to copywriting niches.

Close up of a page of a newspaper.
03 Oct 2018

Why ex-journalists make great copywriters

Nick Bez explains why he thinks former newshounds are the perfect people to write copy.

06 Apr 2017

12 tips for conducting a good interview (it’s not all about questions!)

Jo Johnston shares her tips for getting the golden quote out of your interviewees.

16 Nov 2016

Content and copy – how these opposites attract your ideal audience

What’s the difference between copy and content?

06 Oct 2016

Write the Docs: software documentation conference

Peter Rylands reports back from Write the Docs – the software documentation conference.

22 Jul 2016

Write the Docs: a conference for technical writers

Write technical documents? Peter Rylands shares an update on a conference just for you: Write the Docs.

25 Apr 2016

Video games writing: it’s not all in the game

What does a video game writer do? John Featherstone explains all…

07 Jan 2016

What can B2B copywriters expect in 2016?

Fiona Campbell-Howes makes five predictions for the year ahead in B2B content marketing.

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