Specialisms

05 Sep 2019

Transcreation — (re)creating copy for international advertising

Don’t know what transcreation is? Don’t worry, Claudia Benetello’s here to help.

A map of the world on a desk propped up against a wall.
12 Dec 2018

Speak another language? You could offer multilingual copywriting

Fuschia Hutton on how having another language may help you add a string to your copywriting bow.

A man using a magnifying eyeglass to study something he's holding between his fingertips.
28 Nov 2018

Why you don’t need a specialist freelance copywriter

Jonathan Wilcock says a firm no to copywriting niches.

Close up of a page of a newspaper.
03 Oct 2018

Why ex-journalists make great copywriters

Nick Bez explains why he thinks former newshounds are the perfect people to write copy.

06 Apr 2017

12 tips for conducting a good interview (it’s not all about questions!)

Jo Johnston shares her tips for getting the golden quote out of your interviewees.

16 Nov 2016

Content and copy – how these opposites attract your ideal audience

What’s the difference between copy and content?

06 Oct 2016

Write the Docs: software documentation conference

Peter Rylands reports back from Write the Docs – the software documentation conference.

22 Jul 2016

Write the Docs: a conference for technical writers

Write technical documents? Peter Rylands shares an update on a conference just for you: Write the Docs.

25 Apr 2016

Video games writing: it’s not all in the game

What does a video game writer do? John Featherstone explains all…

07 Jan 2016

What can B2B copywriters expect in 2016?

Fiona Campbell-Howes makes five predictions for the year ahead in B2B content marketing.

09 Dec 2015

Playing with words: copywriting for toys

Kirsten Irving reflects on the doublethink of writing about children’s toys in a way that appeals to adults.

10 Aug 2015

The power of food and drink advertising

Rebecca Magnus on the art of food and drink copywriting.

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