Specialisms
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05 Mar 2024
Property copywriting – from telling the nightmare to selling the dream
Peter Wise on how to construct the perfect property ad
![Cash burning - missing out on copywriting opportunities](https://procopywriters-media-offload.s3.eu-west-2.amazonaws.com/wp-content/uploads/2023/12/16160504/jp-valery-burning-cash-400x200.jpg)
08 Dec 2023
Still not offering this easy and essential upsell?
The value of offering elevator pitches and positioning statements as a service.
![](https://procopywriters-media-offload.s3.eu-west-2.amazonaws.com/wp-content/uploads/2020/12/16164235/ochir-erdene-oyunmedeg-LmyPLbbUWhA-unsplash-400x200.jpg)
09 Feb 2021
How do copywriters decide on their fees and pricing models?
Sarah Monaghan demystifies copywriting fees.
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29 Oct 2020
Everything you need to know about the not-so-spooky world of ghostwriting
Kevin Dowling’s quick introduction to ghostwriting
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21 Oct 2020
What is a B2B tech copywriter and what do they do?
Richard King explains what a B2B tech copywriter is, and the benefits of working with one.
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05 Feb 2020
Getting Ramadan ready: planning your biggest marketing campaign of the year
It’s not too soon to start thinking about your Ramadan marketing campaign. Louise Butt summarises what you need to do and when.
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05 Sep 2019
Transcreation — (re)creating copy for international advertising
Don’t know what transcreation is? Don’t worry, Claudia Benetello’s here to help.
![A map of the world on a desk propped up against a wall.](https://procopywriters-media-offload.s3.eu-west-2.amazonaws.com/wp-content/uploads/2018/09/16170152/nicola-nuttall-721063-unsplash-400x200.jpg)
12 Dec 2018
Speak another language? You could offer multilingual copywriting
Fuschia Hutton on how having another language may help you add a string to your copywriting bow.
![A man using a magnifying eyeglass to study something he's holding between his fingertips.](https://procopywriters-media-offload.s3.eu-west-2.amazonaws.com/wp-content/uploads/2018/09/16170218/No_Specialist-400x200.jpg)
28 Nov 2018
Why you don’t need a specialist freelance copywriter
Jonathan Wilcock says a firm no to copywriting niches.
![Close up of a page of a newspaper.](https://procopywriters-media-offload.s3.eu-west-2.amazonaws.com/wp-content/uploads/2018/08/16170246/hayden-walker-705539-unsplash-400x200.jpg)
03 Oct 2018
Why ex-journalists make great copywriters
Nick Bez explains why he thinks former newshounds are the perfect people to write copy.
![](https://procopywriters-media-offload.s3.eu-west-2.amazonaws.com/wp-content/uploads/2016/11/16171354/Copy-Content-post-400x200.jpg)
16 Nov 2016
Content and copy – how these opposites attract your ideal audience
What’s the difference between copy and content?
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