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AIAI: Tools of Mass Copywriter Destruction – or Productivity Boosters?
Thora Fitzpatrick on how copywriters can thrive in the AI-enabled world
Thora Fitzpatrick9 May 20254 min read
AICopywriters: We really need to talk about AI
Thora Fitzpatrick argues that "burying our heads in the sand, or treating AI as the enemy, is not the answer. If we want to…
Thora Fitzpatrick17 Sep 20244 min read
ContentUse pillar pages and topic clusters to optimise your content for SEO
How can pillar pages and topic clusters improve your website's search engine performance?
Thora Fitzpatrick17 Aug 20233 min read
CraftHow micro-copy can remove friction for web users
Four methods for improving your micro copy – from Tiffany Markman
Tiffany Markman17 Jul 20234 min readMisheard lyrics and malapropisms
Hannah Rooke on the many ways we mix up words, and how to fix it when we do
ProCopywriters team10 May 20224 min read
CraftHow talking less about your business means more business
Richard King explains wny making your copy less 'me, me, me' is better for your business.
Richard King9 Mar 20213 min read
CraftHow to tell if your copy is any good
Is your copy going to hit the mark? Use Anna Gunning's checklist to find out.
Anna Gunning7 Mar 20181 min read
CraftThe essential checklist for writing call to actions that convert
Not sure how to create effective call to actions? Sanina Kaur explains how.
Sanina Kaur15 Nov 20172 min readGet the ProCopywriters newsletter
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