How to tell if your copy is any good

Anna Gunning

Gunning Marketing


You’ve just finished writing something. It reads well to you. There are lines that have you nodding in appreciation.

But you’re not the target audience.

So will the copy work?

This checklist will help you review the copy objectively, so you can see if the words on screen or page will result in reader action.

A checklist to use to see if your copy's any good.

Connect with me over at Gunning Marketing, on Twitter and on LinkedIn.

  • Is_your_copy_any_good_infographic


15th March 2018

Craig Wright

Excellent piece and most of it applies to the kind of work I do too. One to print out and pin next to the desk. Thanks!

What do you think?

Your email will not be published. PCN members: log in before commenting so your comment links to your profile.

Become a member

Join ProCopywriters

From just £5 per month you could have a profile on ProCopywriters. Find work, network and get support from your peers.

Become a member
Talk shop with commercial writers

Join the conversation in our forum

The ProCopywriters Forum is a members only space to discuss freelancing, finding jobs, managing clients and everything else.

Visit Forum