Anna Gunning

20+ years of understanding tech stacks, supply chains, strategy, and how audiences think. I help you tell your story effectively – so you attract, nurture and persuade your audiences.

About

I'm a Birmingham-based B2B copywriter and content marketer with a proven track record across manufacturing, energy, technology, property and more. Whether you’re looking to raise awareness, generate leads, facilitate growth or raise finance – I help you tell your story in a way that makes an impact.

𝗪𝗵𝘆 𝗺𝗲?

🟩 𝗧𝗲𝗰𝗵𝗻𝗶𝗰𝗮𝗹 𝘀𝗸𝗶𝗹𝗹𝘀: You expect a professional writer to have an outstanding level of precision with their language, but most writers aren't equipped with any solid technical grounding. I *do* have those tech skills, so I can participate with purpose – bringing authority, professionalism and presence with even the most senior stakeholders. This speeds up the process of producing exactly the right words for your audience.

As one CTO said: "Anna has the rare ability to convert our portfolio – both technical and transformational – into stories that are interesting, easy to consume and meaningful to customers."

🟩 𝗖𝗹𝗮𝗿𝗶𝘁𝘆: I see the same problem time and again: clients being so close to their own business that they can't "read the label of the jar they're in". This makes it hard to communicate effectively with customers, resulting in a business not punching its weight. As an experienced, independent business writer, I give you the clarity to see what the market and your audience truly wants to hear, and to orient your messaging accordingly.

🟩 𝗦𝘁𝗿𝗮𝘁𝗲𝗴𝘆: Being a professional writer for 20+ years means I've learned to be strategic instead of just churning out copy. When you brief me on your project, I'll be there to challenge and probe, asking all the right questions to ensure that what we put on the page makes the right impact on your audience. I'll help you avoid costly mistakes so that you occupy your rightful position in the market.

𝗕𝗲𝗻𝗲𝗳𝗶𝘁 𝗳𝗿𝗼𝗺 𝗮 𝗯𝗿𝗼𝗮𝗱 𝗿𝗮𝗻𝗴𝗲 𝗼𝗳 𝗕𝟮𝗕 𝗰𝗼𝗽𝘆𝘄𝗿𝗶𝘁𝗶𝗻𝗴 𝘀𝗲𝗿𝘃𝗶𝗰𝗲𝘀

👉 Branding: Value propositions, personas, tone of voice, slogans

👉 Digital: Websites, landing pages, email marketing, online advertising

👉 Content: Content strategies, blog posts, infographics, case studies, video scripts

👉 Reports: Annual reports, ESG reports, white papers, eBooks

👉 Print: Brochures, direct mail, marketing collateral, newsletters, advertising

👉 Training: Sessions on copywriting, content marketing and digital marketing

👉 AI content enablement: Content foundation that helps GenAI tools produce more on-brand output rather than generic first drafts

Clients include the Aluminium Federation, Nordcloud, Engage Hub, Kainos, Corstorphine & Wright and Haskoning. My previous experience includes copywriting and head of content roles at award-winning agencies.

𝗧𝗼 𝗴𝗶𝘃𝗲 𝘆𝗼𝘂 𝗮𝗻 𝗶𝗱𝗲𝗮 𝗼𝗳 𝘄𝗵𝗮𝘁 𝗶𝘁'𝘀 𝗹𝗶𝗸𝗲 𝘁𝗼 𝘄𝗼𝗿𝗸 𝘄𝗶𝘁𝗵 𝗺𝗲, 𝗵𝗲𝗿𝗲 𝗮𝗿𝗲 𝟯 𝗺𝗼𝗿𝗲 𝘁𝗲𝘀𝘁𝗶𝗺𝗼𝗻𝗶𝗮𝗹𝘀

"Anna is an absolute professional. Her ability to take even the most obscure and/or complicated subject matter and turn it around quickly, accurately and on brief – time and time again – really is amazing. I can safely say Anna is one of the most intelligent people I have worked with, but it’s not just this which makes her an absolute asset – she’s friendly, always upbeat and an absolute perfectionist." (Marketing Manager, Professional Services)

"Anna is awesome. She takes our waffle and makes it make sense, so it says exactly what we want to say." (Commercial Director, Electronics Manufacturer)

"Gunning Marketing has been a great partner for us for many years. Not only do we get great copy, but we get valuable strategic input on how to position the practice in our markets and in line with our growth ambitions." (Marketing Manager, Architectural Practice)

𝗘𝗺𝗮𝗶𝗹 𝗺𝗲 𝗮𝘁: 𝗮𝗻𝗻𝗮@𝗴𝘂𝗻𝗻𝗶𝗻𝗴𝗺𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴.𝗰𝗼.𝘂𝗸 𝗼𝗿 𝗰𝗮𝗹𝗹 𝗺𝗲 𝗼𝗻 𝟬𝟳𝟴𝟮𝟴 𝟱𝟯𝟲 𝟳𝟮𝟴 𝘁𝗼 𝗰𝗵𝗮𝘁 𝗮𝗯𝗼𝘂𝘁 𝘆𝗼𝘂𝗿 𝗽𝗿𝗼𝗷𝗲𝗰𝘁

Visit gunningmarketing.co.uk to see more case studies and more testimonials.

(You can also browse 6 case studies in the Portfolio section just below.)