Anna Gunning

Pro

Technical content writing & copywriting for scale-ups and enterprises

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All work

6 pieces
Annual reports that demonstrate industry and investor relations leadership
Report

Annual reports that demonstrate industry and investor relations leadership

MEPCO is the largest integrated containerboard producer in the Middle East and North Africa. It needed an annual report that did more than meet stock exchange compliance requirements – it needed to cement the company as a leader in investor relations. Gunning Marketing created a report that was a compelling story for investors, leading to an ongoing partnership for future annual reports and sales collateral.

Business, finance and law
Article

Turning Baringa’s expert insights into industry thought leadership

Baringa is a global management consultancy operating across energy, financial services, consumer products and government. It wanted to extend the value of its expert roundtables by turning complex discussions into compelling articles for a wider industry audience. Gunning Marketing developed clear, engaging thought-leadership content on decarbonisation, AI and the energy transition, helping Baringa communicate its expertise and strengthen its industry profile.

Business, finance and law
PDF
Website copy

Positioning a growing trade association as an industry authority

Aluminium Federation (ALFED) is the representative body for the UK aluminium industry. It wanted to raise greater awareness of its role among members, as well as business and government stakeholders, but needed a content partner who could quickly grasp a highly technical sector. Gunning Marketing repositioned ALFED with a clearer value proposition, new website, content, reports and collateral – driving increased traffic, a stronger LinkedIn following, and greater authority across the industry.

Engineering and manufacturing
PDF

Distilling 15 case studies into funder-ready proof of impact

Energy Systems Catapult was set up to accelerate the transformation of the UK’s energy system help capture clean growth opportunities. It needed 15 case studies to demonstrate its impact to stakeholders and its major funder, Innovate UK. Gunning Marketing refined the organisation's case study template and distilled complex, technical information into clear, compelling copy that met a tight deadline deadline and impressed the client.

PDF
Website copy

Core content expertise for a new marketing function, beating targets by 138%

Nordcloud, an IBM company, is a European leader in cloud migration, managed services, and training. It needed a full website overhaul – 65 pages, live within 3 months – alongside content-driven campaigns to hit ambitious sales goals. Gunning Marketing delivered the website to deadline and acted as Nordcloud's core content team, helping marketing exceed revenue targets by 138% in Year 1.

Science and technology
Brochure

Crafting sector experience into a sharper market position

Corstorphine & Wright is an award-winning architectural practice working across sectors from student and city living to offices and bluelight. It needed collateral that would stand out in a crowded market and showcase its USPs effectively. Gunning Marketing created 10 sector-specific brochures and, over a years-long relationship, went on to refine the practice's brand proposition and website copy, strengthening its market positioning.

Property and interiors
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