Copywriting technique

A bird's eye view of a London black cab
17 Apr 2019

Have you tried the black cab exercise?

Alice Hollis shares a simple exercise that can help you get to the bottom of the emotions driving your clients and customers.

Red and white octagonal stop sign
23 Jan 2019

7 ways to stop writing the obvious

Lorraine Forrest-Turner’s guide to booting tired words and phrases out of your copy.

17 Jan 2019

Voicebox – the tone of voice workshop in a box

Katherine Wildman grills Nick Parker on Voicebox – his tone of voice workshop-in-a-box.

A helicopter landing pad.
31 Oct 2018

Tips for writing landing pages that people actually want to land on

Sanina Kaur’s dos and don’ts of effective landing pages.

Woman carrying four novels on her head.
29 Oct 2018

5 ways fiction writing can help you produce more effective copy

James Cullen on fiction writing tips that can help improve your copy.

17 Oct 2018

Here’s what I learned as a first-timer, at the Copywriting Conference 2018

Bisma Hashmi shares her experience of this year’s Copywriting Conference.

A question mark in a square in red neon at the end of a dark corridor.
26 Sep 2018

How to write great FAQs in 10 steps

Sabine Harnau’s guide to writing FAQs that are genuinely helpful for your clients and customers.

A barista pouring coffee into a mug that says "ugh" on it.
27 Aug 2018

The 5 most common B2B writing mistakes

Lorrie Hartshorn on how to avoid the B2B copywriting blunders that crop up time and time again.

A white robot holding an Ipad.
04 Jul 2018

How to write like a bloody person

No-nonsense advice from Andy Nattan on banishing jargon and corpspeak from business writing.

The words 'you are what you listen to' in orange neon lettering on a brick wall.
04 Jul 2018

10 song lyrics that are also great copywriting tips

Kate Greenwood on what music can teach us about copywriting.

An Iphone with an email icon on the screen.
23 May 2018

Ain’t too proud to beg — tone of voice in GDPR emails

Dawn Kofie explains why the tone of voice in the GDPR emails she’s received hasn’t hit the mark.

A man walking past a bright orange wall with Good painted on it in huge letters.
07 Mar 2018

How to tell if your copy is any good

Is your copy going to hit the mark? Use Anna Gunning’s checklist to find out.

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