Copywriting technique

08 May 2017

Rick Siderfin suggests a few techniques for keeping anger out of your emails. Even when you’re fuming.

28 Apr 2017

Is the Oxford comma an essential part of clear communication – or an unnecessary appendage cluttering your sentences?

06 Feb 2017

Is your website clearly labelled, or are you serving users a load of mystery meat?

24 Jan 2017

Ben Lloyd’s Hungarian holiday suggests a new market for copywriters.

12 Jan 2017

Boost your email open rates with these tips from Joanna Brown.

10 Nov 2016

What is microcopy? And how do you write it well? 05 Oct 2016

How should you use keywords in web copy to ensure your website gets found online?

30 Sep 2016

Why did the UK government need a crack team of content designers to cure their web woes?

27 Sep 2016

Are your blog post titles intriguing your readers? Or just confusing them?

23 Sep 2016

Sarah Richards, former head of the UK’s digital content team, explains how content people became known as ‘content designers’.

12 Sep 2016

Louise Powney shares some of the jargon and buzzwords that prevent her from having a positive reading experience.