Copywriting technique

07 Nov 2019

What is editing?

Collective content’s quick guide to what editing is and what it’s not.

30 Oct 2019

A quick fix that will give your copy more impact

Felicity Wild’s tip for getting your readers’ attention.

10 Oct 2019

Please don’t say “welcome to my website”

Mike Garner on why using empty pleasantries is a terrible way to greet potential clients.

03 Oct 2019

How to make small print and terms and conditions readable

Leigh James’ tips for making the bits of copy that no-one’s interested in clear and easy to understand

02 Oct 2019

Write like you talk. Nuff said

You don’t have to use stuffy, formal language in your content. Matthew Drzymala explains why.

01 Oct 2019

7 common business blogging mistakes and simple ways to fix them

Anna Lewin’s easy ways to make your blogging better.

21 Aug 2019

The hidden pitfalls of repurposing content

You can make the most of your content by giving it a new lease of life. But what are the drawbacks to doing this? Collective Content outline the cons.

08 Aug 2019

5 essential skills great copywriters have in common

What abilities and qualities do brilliant copywriters share? Anna Gunning has drawn up a list.

The words 'ideas start here' in black text on a yellow wall.
07 Aug 2019

3 prompts to help you nail your blog post intro (with examples)

Andre Spiteri’s tips for making sure you start your blog posts in a way that gets, and keeps, your readers’ attention.

26 Jun 2019

How to write copy that doesn’t want to be written

What can you do when your creative juices have dried up? Steve Bilko has a few ideas.

29 May 2019

How to write content that ranks highly on Google – SEO essentials

Christina Brown shares her recipe for copy and content that is loved by readers and search engines.

28 May 2019

3 powerful copywriting triggers that get a response

Alana Beaumont discusses three techniques that can compel readers to respond to your copy.

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