Copywriting technique

Think writing about specialized topics is impenetrable and dull? It doesn’t have to be says Chris Nairne.

Dawn Kofie isn’t convinced that when it comes to getting sign-ups to your email newsletter, being direct is enough on its own.

James Gillam examines the problem with clear, but nuance-free, messages.

Richard King explains wny making your copy less ‘me, me, me’ is better for your business.

Don’t pretend you’re making every effort to make your products and services environmentally friendly if that’s not true, says Sally Fox.

John Espirian’s advice for catching mistakes and adding polish to your own writing

Anna Metcalfe expands on some words of copywriting wisdom.

Yael Ben-David explains why she’s overjoyed that the industry-standard placeholder text is (finally) on its way out.

Sally Fox explains what you should include in (and leave out of) your about page to make it worth reading.

Chris Guiton advocates for a leisurely, and more mindful, approach to creating copy.

Mike Garner’s tips on how to write in a way that your audience understands.

Louise Shanahan explains how to make subtle tweaks to your copy to make your customers take action.

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