Copywriting technique
17 Jan 2019
Voicebox – the tone of voice workshop in a box
Katherine Wildman grills Nick Parker on Voicebox – his tone of voice workshop-in-a-box.
31 Oct 2018
Tips for writing landing pages that people actually want to land on
Sanina Kaur’s dos and don’ts of effective landing pages.
29 Oct 2018
5 ways fiction writing can help you produce more effective copy
James Cullen on fiction writing tips that can help improve your copy.
17 Oct 2018
Here’s what I learned as a first-timer, at the Copywriting Conference 2018
Bisma Hashmi shares her experience of this year’s Copywriting Conference.
26 Sep 2018
How to write great FAQs in 10 steps
Sabine Harnau’s guide to writing FAQs that are genuinely helpful for your clients and customers.
27 Aug 2018
The 5 most common B2B writing mistakes
Lorrie Hartshorn on how to avoid the B2B copywriting blunders that crop up time and time again.
04 Jul 2018
How to write like a bloody person
No-nonsense advice from Andy Nattan on banishing jargon and corpspeak from business writing.
04 Jul 2018
10 song lyrics that are also great copywriting tips
Kate Greenwood on what music can teach us about copywriting.
23 May 2018
Ain’t too proud to beg — tone of voice in GDPR emails
Dawn Kofie explains why the tone of voice in the GDPR emails she’s received hasn’t hit the mark.
07 Mar 2018
How to tell if your copy is any good
Is your copy going to hit the mark? Use Anna Gunning’s checklist to find out.
26 Feb 2018
Want to be a better copywriter? Stop being precious about your work
Felicity Wild on how to stop yourself from sliding into copywriting lingo.
22 Nov 2017
How do you capture the right voice in your copy? Rebecca Nicholl suggests taking inspiration from the acting world.
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