Copywriting technique
![](https://procopywriters-media-offload.s3.eu-west-2.amazonaws.com/wp-content/uploads/2024/03/16160341/Trust-400x200.png)
26 Apr 2024
7 types of proof that build impenetrable trust on any landing page
Lewis Folkard on how to build trust and overcome resistance
![](https://procopywriters-media-offload.s3.eu-west-2.amazonaws.com/wp-content/uploads/2023/08/16160334/shane-4993XnXQKHY-unsplash-400x200.jpg)
11 Mar 2024
5 B2B copywriting tips: getting to the point and being human
Richard King on how to create B2B copy that converts
![](https://procopywriters-media-offload.s3.eu-west-2.amazonaws.com/wp-content/uploads/2024/02/16160345/lxrcbsv-ty8rD1Jq964-unsplash-400x200.jpg)
21 Feb 2024
How to write a high-converting long-form sales page
Lewis Folkard presents a concise masterclass on long-form sales pages
![](https://procopywriters-media-offload.s3.eu-west-2.amazonaws.com/wp-content/uploads/2023/01/16160423/dan-meyers-9FrtwO5i3Gc-unsplash-400x200.jpg)
08 Jan 2024
What can AI teach us about copywriting?
Matthew Kenney reflects on the rise of AI and how copywriters can distinguish themselves from their digital competitors.
![](https://procopywriters-media-offload.s3.eu-west-2.amazonaws.com/wp-content/uploads/2023/04/16160817/pexels-ekaterina-bolovtsova-6311861-400x200.jpg)
21 Aug 2023
7 disastrous (and avoidable) product description mistakes
Helen Beckingham highlights the clangers you’ll want to steer clear of if you want to write product descriptions that sell
![](https://procopywriters-media-offload.s3.eu-west-2.amazonaws.com/wp-content/uploads/2023/01/16160623/brook-anderson-gTQbZXL417Q-unsplash-400x200.jpg)
31 Jul 2023
Copywriting checklist: check your copy before you publish
Use Sally Fox’s checklist to make sure your copy is ready to send
![](https://procopywriters-media-offload.s3.eu-west-2.amazonaws.com/wp-content/uploads/2023/07/16160627/jamie-templeton-6gQjPGx1uQw-unsplash-400x200.jpg)
17 Jul 2023
How micro-copy can remove friction for web users
Four methods for improving your micro copy – from Tiffany Markman
![](https://procopywriters-media-offload.s3.eu-west-2.amazonaws.com/wp-content/uploads/2023/04/16160810/glenn-carstens-peters-npxXWgQ33ZQ-unsplash-400x200.jpg)
13 Jun 2023
How to write a white paper that won’t send your readers to sleep
Laura Johnson’s step-by-step guide to writing white papers worth reading
![](https://procopywriters-media-offload.s3.eu-west-2.amazonaws.com/wp-content/uploads/2023/04/16160820/wes-mcfee-0Ec42BFrTJ4-unsplash-400x200.jpg)
31 May 2023
Rhythm, ‘show don’t tell’ and extended metaphors – learn how to apply the core creative writing techniques that Dolly Parton has used in her iconic songwriting
![](https://procopywriters-media-offload.s3.eu-west-2.amazonaws.com/wp-content/uploads/2023/04/16160822/duncan-shaffer-vyQiV31lq1Q-unsplash-1-400x200.jpg)
24 May 2023
How to create anti-oppressive content
Ettie Bailey-King’s guide to producing content that helps make everyone feel seen, heard and valued
Become a member
Join ProCopywriters
Connect with peers, develop your skills and extend your reach on our blog.
Become a memberLearn online
Online workshops
Every month we get an expert, an author or a professional trainer to deliver a one-hour presentation on copywriting, marketing or digital media.
Browse events