Copywriting technique

05 Jan 2021

3 great copywriting quotes (and what they mean)

Anna Metcalfe expands on some words of copywriting wisdom.

24 Nov 2020

Lorem ipsum is dead. Hallelujah!

Yael Ben-David explains why she’s overjoyed that the industry-standard placeholder text is (finally) on its way out.

11 Nov 2020

How to write a killer About Us page

Sally Fox explains what you should include in (and leave out of) your about page to make it worth reading.

10 Nov 2020

The art of slow copywriting

Chris Guiton advocates for a leisurely, and more mindful, approach to creating copy.

27 Oct 2020

Do you speak ‘customer’?

Mike Garner’s tips on how to write in a way that your audience understands.

29 Sep 2020

4 ways to use ‘nudge theory’​ to make your copy more persuasive

Louise Shanahan explains how to make subtle tweaks to your copy to make your customers take action.

25 Aug 2020

Why you shouldn’t let your sales team write your case studies

Anna Metcalfe outlines what it takes to create a compelling case study.

12 Aug 2020

How to write the perfect blog post introduction

Stuart Davis shares some foolproof ways to kick off your blog posts.

04 Aug 2020

10 quick ways to improve your business writing skills

Not able to hire a professional copywriter or proofreader? Follow Sara Donaldson’s 10 simple points for better business writing skills.

29 Jul 2020

You don’t need to be a subject matter expert to write fabulous copy

Sally Ormond spells out how the curse of knowledge can be a copy killer.

21 Jul 2020

About pages and bios: expectation vs reality

Gillian Jones explores what clients really want from about pages and bios.

29 Jun 2020

4 lessons from behavioural economics that you can use in your copy

Alice Hollis’ main copywriting takeaways from Rory Sutherland’s book Behavioural Economics.

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