Copywriting technique

05 Jan 2021
3 great copywriting quotes (and what they mean)
Anna Metcalfe expands on some words of copywriting wisdom.

24 Nov 2020
Lorem ipsum is dead. Hallelujah!
Yael Ben-David explains why she’s overjoyed that the industry-standard placeholder text is (finally) on its way out.

11 Nov 2020
How to write a killer About Us page
Sally Fox explains what you should include in (and leave out of) your about page to make it worth reading.

29 Sep 2020
4 ways to use ‘nudge theory’ to make your copy more persuasive
Louise Shanahan explains how to make subtle tweaks to your copy to make your customers take action.

25 Aug 2020
Why you shouldn’t let your sales team write your case studies
Anna Metcalfe outlines what it takes to create a compelling case study.

12 Aug 2020
How to write the perfect blog post introduction
Stuart Davis shares some foolproof ways to kick off your blog posts.

04 Aug 2020
10 quick ways to improve your business writing skills
Not able to hire a professional copywriter or proofreader? Follow Sara Donaldson’s 10 simple points for better business writing skills.

29 Jul 2020
You don’t need to be a subject matter expert to write fabulous copy
Sally Ormond spells out how the curse of knowledge can be a copy killer.

21 Jul 2020
About pages and bios: expectation vs reality
Gillian Jones explores what clients really want from about pages and bios.

29 Jun 2020
4 lessons from behavioural economics that you can use in your copy
Alice Hollis’ main copywriting takeaways from Rory Sutherland’s book Behavioural Economics.
Become a member
Join ProCopywriters
Get connected to your peers, learn from your network and add your name to our popular directory.
Become a memberLearn online
Online workshops
Every month we get an expert, an author or a professional trainer to deliver a one-hour presentation on copywriting, marketing or digital media.
Browse events