Copywriting technique

05 Feb 2020

Do you know what your customers want and need? Murakami does

Katherine Wildman explains how using your imagination could help you improve your copywriting business.

08 Jan 2020

When chatty copy goes bad

Dawn Kofie on why keeping it casual isn’t always the best option.

05 Dec 2019

Social proof: the right and wrong ways to use it

Want to improve your marketing? Anna Metcalfe’s a vote for using the bandwagon effect.

02 Dec 2019

In praise of subheadings

Fi Shailes on how subheadings can help you structure your copy and hold your reader’s attention.

07 Nov 2019

What is editing?

Collective content’s quick guide to what editing is and what it’s not.

30 Oct 2019

A quick fix that will give your copy more impact

Felicity Wild’s tip for getting your readers’ attention.

10 Oct 2019

Please don’t say “welcome to my website”

Mike Garner on why using empty pleasantries is a terrible way to greet potential clients.

03 Oct 2019

How to make small print and terms and conditions readable

Leigh James’ tips for making the bits of copy that no-one’s interested in clear and easy to understand

02 Oct 2019

Write like you talk. Nuff said

You don’t have to use stuffy, formal language in your content. Matthew Drzymala explains why.

01 Oct 2019

7 common business blogging mistakes and simple ways to fix them

Anna Lewin’s easy ways to make your blogging better.

21 Aug 2019

The hidden pitfalls of repurposing content

You can make the most of your content by giving it a new lease of life. But what are the drawbacks to doing this? Collective Content outline the cons.

08 Aug 2019

5 essential skills great copywriters have in common

What abilities and qualities do brilliant copywriters share? Anna Gunning has drawn up a list.

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