Copywriting technique

A barista pouring coffee into a mug that says "ugh" on it.
27 Aug 2018

The 5 most common B2B writing mistakes

Lorrie Hartshorn on how to avoid the B2B copywriting blunders that crop up time and time again.

A white robot holding an Ipad.
04 Jul 2018

How to write like a bloody person

No-nonsense advice from Andy Nattan on banishing jargon and corpspeak from business writing.

The words 'you are what you listen to' in orange neon lettering on a brick wall.
04 Jul 2018

10 song lyrics that are also great copywriting tips

Kate Greenwood on what music can teach us about copywriting.

An Iphone with an email icon on the screen.
23 May 2018

Ain’t too proud to beg — tone of voice in GDPR emails

Dawn Kofie explains why the tone of voice in the GDPR emails she’s received hasn’t hit the mark.

A man walking past a bright orange wall with Good painted on it in huge letters.
07 Mar 2018

How to tell if your copy is any good

Is your copy going to hit the mark? Use Anna Gunning’s checklist to find out.

clear water
26 Feb 2018

Want to be a better copywriter? Stop being precious about your work

Felicity Wild on how to stop yourself from sliding into copywriting lingo.

A close up of a clapperboard
22 Nov 2017

Copywriter? Or actor?

How do you capture the right voice in your copy? Rebecca Nicholl suggests taking inspiration from the acting world.

A hand with the forefinger pointing to the right, the thumb pointing upwards and the other 3 fingers curled into the palm
15 Nov 2017

The essential checklist for writing call to actions that convert

Not sure how to create effective call to actions? Sanina Kaur explains how.

A worm's eye view of 4 skyscrapers in Calgary, Canada.
01 Nov 2017

Direct response copy: why you should go old-school

Could direct response copywriting help you sharpen your skills? Glenn Fisher thinks so.

BB-8 Robot from the film Star Wars: The Force Awakens moving across a green carpet.
20 Sep 2017

Why does business writing have to be formal? We’re not robots!

Abbie Pullman wants to know why we still get all starchy and buttoned up when it comes to business writing.

A hand writing on a blank piece of paper with a green pencil
23 Aug 2017

10 tips to help you write brilliant copy that sells

Tips from Timothy Woods to help you make sure your copy does what it’s supposed to.

08 May 2017

How to write an effective email when you’re really upset

Rick Siderfin suggests a few techniques for keeping anger out of your emails. Even when you’re fuming.

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