Copywriting technique

photo-1441015401724-70d16b783f5c 10 Nov 2016

What is microcopy? And how do you write it well?

https://flic.kr/p/cvQtbW 05 Oct 2016

How should you use keywords in web copy to ensure your website gets found online?

gov-uk-stamps 30 Sep 2016

Why did the UK government need a crack team of content designers to cure their web woes?

https://flic.kr/p/6eBt8y 27 Sep 2016

Are your blog post titles intriguing your readers? Or just confusing them?

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Sarah Richards, former head of the UK’s digital content team, explains how content people became known as ‘content designers’.

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Louise Powney shares some of the jargon and buzzwords that prevent her from having a positive reading experience.

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Russ Hope of Quietroom shares a powerful pitch for Reverse Rett, a charity working to cure a cruel disease.

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What’s new in the world of radio advertising? Vikki Ross interviews Clare Bowen to find out more…

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Creating content for clients? Caroline Holmes has some great ideas to help you take the pain out of publishing articles and social media updates.

Kupono Kuwamura 25 May 2016

Jessica Neill ruminates on creativity – and how copywriters can benefit from a little time and space…

Mistico by https://www.flickr.com/photos/jrsnchzhrs/ 18 May 2016

Copywriters have the opportunity to be the customers’ champion, defending them from confusing messaging and empty brand verbiage.