Copywriting technique

26 Apr 2024

7 types of proof that build impenetrable trust on any landing page

Lewis Folkard on how to build trust and overcome resistance

11 Mar 2024

5 B2B copywriting tips: getting to the point and being human

Richard King on how to create B2B copy that converts

21 Feb 2024

How to write a high-converting long-form sales page

Lewis Folkard presents a concise masterclass on long-form sales pages

08 Jan 2024

What can AI teach us about copywriting?

Matthew Kenney reflects on the rise of AI and how copywriters can distinguish themselves from their digital competitors.

18 Sep 2023

Better blogs for lawyers: 12 tips

Claire Hewson on the secret to solid legal content.

11 Sep 2023

Five headline writing hacks

Hayley Maguire helps you sharpen your headlines.

21 Aug 2023

7 disastrous (and avoidable) product description mistakes

Helen Beckingham highlights the clangers you’ll want to steer clear of if you want to write product descriptions that sell

31 Jul 2023

Copywriting checklist: check your copy before you publish

Use Sally Fox’s checklist to make sure your copy is ready to send

17 Jul 2023

How micro-copy can remove friction for web users

Four methods for improving your micro copy – from Tiffany Markman

13 Jun 2023

How to write a white paper that won’t send your readers to sleep

Laura Johnson’s step-by-step guide to writing white papers worth reading

31 May 2023

5 writing lessons from Dolly Parton’s chart-toppers: insights on language, messaging and conveying emotion

Rhythm, ‘show don’t tell’ and extended metaphors – learn how to apply the core creative writing techniques that Dolly Parton has used in her iconic songwriting

24 May 2023

How to create anti-oppressive content

Ettie Bailey-King’s guide to producing content that helps make everyone feel seen, heard and valued

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