Copywriting technique
11 Mar 2024
5 B2B copywriting tips: getting to the point and being human
Richard King on how to create B2B copy that converts
21 Feb 2024
How to write a high-converting long-form sales page
Lewis Folkard presents a concise masterclass on long-form sales pages
08 Jan 2024
What can AI teach us about copywriting?
Matthew Kenney reflects on the rise of AI and how copywriters can distinguish themselves from their digital competitors.
21 Aug 2023
7 disastrous (and avoidable) product description mistakes
Helen Beckingham highlights the clangers you’ll want to steer clear of if you want to write product descriptions that sell
31 Jul 2023
Copywriting checklist: check your copy before you publish
Use Sally Fox’s checklist to make sure your copy is ready to send
17 Jul 2023
How micro-copy can remove friction for web users
Four methods for improving your micro copy – from Tiffany Markman
13 Jun 2023
How to write a white paper that won’t send your readers to sleep
Laura Johnson’s step-by-step guide to writing white papers worth reading
31 May 2023
Rhythm, ‘show don’t tell’ and extended metaphors – learn how to apply the core creative writing techniques that Dolly Parton has used in her iconic songwriting
24 May 2023
How to create anti-oppressive content
Ettie Bailey-King’s guide to producing content that helps make everyone feel seen, heard and valued
23 May 2023
Want to be more inclusive? You need anti-oppressive content
What has more impact than inclusive content? Anti-oppressive content. Ettie Bailey-King explains why
Become a member
Join ProCopywriters
Connect with peers, develop your skills and extend your reach on our blog.
Become a memberLearn online
Online workshops
Every month we get an expert, an author or a professional trainer to deliver a one-hour presentation on copywriting, marketing or digital media.
Browse events