Copywriting technique

26 Jun 2019

How to write copy that doesn’t want to be written

What can you do when your creative juices have dried up? Steve Bilko has a few ideas.

29 May 2019

How to write content that ranks highly on Google – SEO essentials

Christina Brown shares her recipe for copy and content that is loved by readers and search engines.

28 May 2019

3 powerful copywriting triggers that get a response

Alana Beaumont discusses three techniques that can compel readers to respond to your copy.

28 May 2019

4 ways to write blog posts that get noticed

Claire Hewson shares her strategies for writing blog posts that get noticed.

28 May 2019

Make your copywriting memorable with the number three

Lauren MacNeish explores the power of three – and how it can make your copy more effective.

28 May 2019

Is It Always Bad To Use Jargon In Your Copy?

André Spiteri reckons jargon isn’t always the work of the devil. Here are two examples of how and why jargon can be useful (or essential).

A bird's eye view of a London black cab
17 Apr 2019

Have you tried the black cab exercise?

Alice Hollis shares a simple exercise that can help you get to the bottom of the emotions driving your clients and customers.

Red and white octagonal stop sign
23 Jan 2019

7 ways to stop writing the obvious

Lorraine Forrest-Turner’s guide to booting tired words and phrases out of your copy.

17 Jan 2019

Voicebox – the tone of voice workshop in a box

Katherine Wildman grills Nick Parker on Voicebox – his tone of voice workshop-in-a-box.

A helicopter landing pad.
31 Oct 2018

Tips for writing landing pages that people actually want to land on

Sanina Kaur’s dos and don’ts of effective landing pages.

Woman carrying four novels on her head.
29 Oct 2018

5 ways fiction writing can help you produce more effective copy

James Cullen on fiction writing tips that can help improve your copy.

17 Oct 2018

Here’s what I learned as a first-timer, at the Copywriting Conference 2018

Bisma Hashmi shares her experience of this year’s Copywriting Conference.

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