Copywriting technique

Anna Metcalfe expands on some words of copywriting wisdom.

Yael Ben-David explains why she’s overjoyed that the industry-standard placeholder text is (finally) on its way out.

Sally Fox explains what you should include in (and leave out of) your about page to make it worth reading.

Chris Guiton advocates for a leisurely, and more mindful, approach to creating copy.

Mike Garner’s tips on how to write in a way that your audience understands.

Louise Shanahan explains how to make subtle tweaks to your copy to make your customers take action.

Anna Metcalfe outlines what it takes to create a compelling case study.

Stuart Davis shares some foolproof ways to kick off your blog posts.

Not able to hire a professional copywriter or proofreader? Follow Sara Donaldson’s 10 simple points for better business writing skills.

Sally Ormond spells out how the curse of knowledge can be a copy killer.

Gillian Jones explores what clients really want from about pages and bios.

Alice Hollis’ main copywriting takeaways from Rory Sutherland’s book Behavioural Economics.

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