Copywriting technique

A close up of a clapperboard
22 Nov 2017

Copywriter? Or actor?

How do you capture the right voice in your copy? Rebecca Nicholl suggests taking inspiration from the acting world.

A hand with the forefinger pointing to the right, the thumb pointing upwards and the other 3 fingers curled into the palm
15 Nov 2017

The essential checklist for writing call to actions that convert

Not sure how to create effective call to actions? Sanina Kaur explains how.

A worm's eye view of 4 skyscrapers in Calgary, Canada.
01 Nov 2017

Direct response copy: why you should go old-school

Could direct response copywriting help you sharpen your skills? Glenn Fisher thinks so.

BB-8 Robot from the film Star Wars: The Force Awakens moving across a green carpet.
20 Sep 2017

Why does business writing have to be formal? We’re not robots!

Abbie Pullman wants to know why we still get all starchy and buttoned up when it comes to business writing.

A hand writing on a blank piece of paper with a green pencil
23 Aug 2017

10 tips to help you write brilliant copy that sells

Tips from Timothy Woods to help you make sure your copy does what it’s supposed to.

08 May 2017

How to write an effective email when you’re really upset

Rick Siderfin suggests a few techniques for keeping anger out of your emails. Even when you’re fuming.

28 Apr 2017

The ‘Oxford comma’ needs thought, care, and a sober approach

Is the Oxford comma an essential part of clear communication – or an unnecessary appendage cluttering your sentences?

06 Feb 2017

Why you need to rid your copy of ‘mystery meat’

Is your website clearly labelled, or are you serving users a load of mystery meat?

24 Jan 2017

Copywriting for global clients – an untapped market?

Ben Lloyd’s Hungarian holiday suggests a new market for copywriters.

12 Jan 2017

How can I get people to read my emails?

Boost your email open rates with these tips from Joanna Brown.

10 Nov 2016

The art of writing microcopy

What is microcopy? And how do you write it well?

https://flic.kr/p/cvQtbW
05 Oct 2016

Keywords – introducing writing for the web

How should you use keywords in web copy to ensure your website gets found online?

Become a member

Join ProCopywriters

From just £4 per month you could have a profile on ProCopywriters. Find work, network and get support from your peers...

Become a member
Have your say

Complete our survey of UK copywriters

Our third annual survey is now live. Please take a few minutes to tell us about your work, your background and your goals.

Start the survey
Menu