Copywriting technique

29 Sep 2020

4 ways to use ‘nudge theory’​ to make your copy more persuasive

Louise Shanahan explains how to make subtle tweaks to your copy to make your customers take action.

25 Aug 2020

Why you shouldn’t let your sales team write your case studies

Anna Metcalfe outlines what it takes to create a compelling case study.

12 Aug 2020

How to write the perfect blog post introduction

Stuart Davis shares some foolproof ways to kick off your blog posts.

04 Aug 2020

10 quick ways to improve your business writing skills

Not able to hire a professional copywriter or proofreader? Follow Sara Donaldson’s 10 simple points for better business writing skills.

29 Jul 2020

You don’t need to be a subject matter expert to write fabulous copy

Sally Ormond spells out how the curse of knowledge can be a copy killer.

21 Jul 2020

About pages and bios: expectation vs reality

Gillian Jones explores what clients really want from about pages and bios.

29 Jun 2020

4 lessons from behavioural economics that you can use in your copy

Alice Hollis’ main copywriting takeaways from Rory Sutherland’s book Behavioural Economics.

Case studies | Customer stories
25 Jun 2020

Why a good story (or two) can grow your business

Anna Metcalfe on the benefits of a good business yarn.

24 Jun 2020

More than words can say

Collective Content describes how it can make sure your content looks its best, whether it’s online or in print.

16 Jun 2020

The stories we should be telling just now

Louise Shanahan on why it’s important to make your content inclusive, and practical ways to do it.

free-online-content-training
15 Jun 2020

Lockdown learning: where to find free online content training

Sanina Kaur’s list of online content learning opportunities that won’t cost you anything.

26 May 2020

Copy-wise: beware of too many, too few or misplaced commas

Collective Content’s quick guide to how to use commas properly

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