Copywriting technique

Lorrie Hartshorn on how to avoid the B2B copywriting blunders that crop up time and time again.

No-nonsense advice from Andy Nattan on banishing jargon and corpspeak from business writing.

Kate Greenwood on what music can teach us about copywriting.

Dawn Kofie explains why the tone of voice in the GDPR emails she’s received hasn’t hit the mark.

Is your copy going to hit the mark? Use Anna Gunning’s checklist to find out.

Felicity Wild on how to stop yourself from sliding into copywriting lingo.

How do you capture the right voice in your copy? Rebecca Nicholl suggests taking inspiration from the acting world.

Not sure how to create effective call to actions? Sanina Kaur explains how.

Could direct response copywriting help you sharpen your skills? Glenn Fisher thinks so.

Abbie Pullman wants to know why we still get all starchy and buttoned up when it comes to business writing.

Tips from Timothy Woods to help you make sure your copy does what it’s supposed to.

Rick Siderfin suggests a few techniques for keeping anger out of your emails. Even when you’re fuming.

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