Copywriting technique

28 Jul 2021

What your tone of voice can’t do for you

Laura Kennedy explains why your tone of voice isn’t a cure for all your content ills

10 Jul 2021

Better email marketing tips from someone who hates emails

Anthony Kingsley’s guide to writing the kind of emails that get positive responses

08 Jun 2021

First or third person what works best for business?

What’s the best point of view to write your copy from? Anna Metcalfe knows what she prefers

01 Jun 2021

Ask the obvious

Leigh James’ explains why, when it comes to copywriting, you can never ask too many questions

11 May 2021

Tone of voice: how to become one of the faces

Tom Davies draws on 60s mod scene movie, Quadrophenia, for pointers about tone of voice

05 May 2021

7 secrets to sticky copy

Dianne Vanstone’s ideas for writing copy that your customers will notice, remember and act on

28 Apr 2021

How to find out what content your customers really want to read

Konrad Sanders’ guide to creating content based on demand, not assumptions

14 Apr 2021

Top 5 tips to make your ‘technical’ writing more engaging

Think writing about specialized topics is impenetrable and dull? It doesn’t have to be says Chris Nairne.

18 Mar 2021

The 3 things I need to know before I’ll even think about signing up to your email list

Dawn Kofie isn’t convinced that when it comes to getting sign-ups to your email newsletter, being direct is enough on its own.

17 Mar 2021

Why clarity may not always be the answer

James Gillam examines the problem with clear, but nuance-free, messages.

09 Mar 2021

How talking less about your business means more business

Richard King explains wny making your copy less ‘me, me, me’ is better for your business.

27 Jan 2021

What is greenwashing and how do you avoid it?

Don’t pretend you’re making every effort to make your products and services environmentally friendly if that’s not true, says Sally Fox.

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