Copywriting technique

09 Mar 2021

How talking less about your business means more business

Richard King explains wny making your copy less ‘me, me, me’ is better for your business.

27 Jan 2021

What is greenwashing and how do you avoid it?

Don’t pretend you’re making every effort to make your products and services environmentally friendly if that’s not true, says Sally Fox.

20 Jan 2021

Top proofreading tips

John Espirian’s advice for catching mistakes and adding polish to your own writing

05 Jan 2021

3 great copywriting quotes (and what they mean)

Anna Metcalfe expands on some words of copywriting wisdom.

24 Nov 2020

Lorem ipsum is dead. Hallelujah!

Yael Ben-David explains why she’s overjoyed that the industry-standard placeholder text is (finally) on its way out.

11 Nov 2020

How to write a killer About Us page

Sally Fox explains what you should include in (and leave out of) your about page to make it worth reading.

10 Nov 2020

The art of slow copywriting

Chris Guiton advocates for a leisurely, and more mindful, approach to creating copy.

27 Oct 2020

Do you speak ‘customer’?

Mike Garner’s tips on how to write in a way that your audience understands.

29 Sep 2020

4 ways to use ‘nudge theory’​ to make your copy more persuasive

Louise Shanahan explains how to make subtle tweaks to your copy to make your customers take action.

25 Aug 2020

Why you shouldn’t let your sales team write your case studies

Anna Metcalfe outlines what it takes to create a compelling case study.

12 Aug 2020

How to write the perfect blog post introduction

Stuart Davis shares some foolproof ways to kick off your blog posts.

04 Aug 2020

10 quick ways to improve your business writing skills

Not able to hire a professional copywriter or proofreader? Follow Sara Donaldson’s 10 simple points for better business writing skills.

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