Copywriting technique

19 Jan 2022

Swipe right: 4 copywriting lessons we can learn from Tinder

James Cullen shares some copywritng wisdom from an unusual source

11 Jan 2022

How to write an extremely compelling product description without tearing your hair out

Martha Moger advice on writing product descriptions that sell

14 Dec 2021

How to write a content plan quickly

Bonnie Harrington’s guide to content planning when you’re pushed for time

08 Dec 2021

7 tips for writing a killer lead magnet

Karen Bright on how to create lead magnets that your customers can’t wait to download

24 Nov 2021

Good grammer

Sam Horsey explores language and grammar’s long and winding evolution

23 Nov 2021

How to write an ebook

Want to write an ebook, but not sure how? Alex Wright breaks it down into 5 simple steps

03 Nov 2021

Social proof: what is it, how do you get it, and how do you use It?

Rachel Bray’s suggestions for making it easy for clients and customers to have confidence in you and your business

12 Oct 2021

How to steer clients away from hyperbole and boost their customer engagement

Catherine Jones spells out why exaggeration, puffery and empty business jargon make for truly terrible copy

21 Sep 2021

How to write a homepage that captures your customer’s attention

Ben McKinney’s guide to writing a stunning homepage

08 Sep 2021

3 things you should know before writing for digital

The Marketing Pod shares its rules for creating brilliant digital content

01 Sep 2021

How to overcome write-o-phobia

Lucas North’s simple writing process for when fear of the blank page strikes

25 Aug 2021

AMENDageddon: are you sabotaging your own content?

Tessa Parry-Wingfield’s guide to stopping endless rounds of amends from squeezing the magic out of your copy

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