Blog

28 Jul 2021

Find your why (not)

Jo Watson’s a vote for less ‘find your why’ and more ‘you do you’.

28 Jul 2021

What your tone of voice can’t do for you

Laura Kennedy explains why your tone of voice isn’t a cure for all your content ills

27 Jul 2021

Information gain: how original research gets you zooming up the search rankings

Want to improve your SEO? Michael Metcalf says stop using your competitors’ content as sources and get researching instead

21 Jul 2021

7 essential books every freelancer should read

Graeme Piper’s rundown of must-have books for freelancers

14 Jul 2021

Copywriters, we need to talk about ROI

Felicity Wild explores the ways that copywriters can show the positive impact their work has on their client’s bottom line

13 Jul 2021

Email’s not dead – an introduction to email marketing

Is email marketing still worth the effort? Lily Karenza’s a vote for yes

10 Jul 2021

Better email marketing tips from someone who hates emails

Anthony Kingsley’s guide to writing the kind of emails that get positive responses

07 Jul 2021

Building backlinks — what they are, why you need them and how they’ll help your business

Nicci Talbot shares some ways to build high-quality backlinks to improve your SEO

05 Jul 2021

ProCopywriters survey 2021 – have your say

We want to hear about your career, your life, your background, and exactly how you survived the sighs and lows of the past year. Start the survey now!

29 Jun 2021

5 ways to take the stress out of the content approval process

Camilla Zajac’s advice for making sure the process for signing off your copy is pain-free

23 Jun 2021

“Do I need a blog for my business?”

Tom Davies explains why blogging for your business still matters

22 Jun 2021

WordPress and Yoast: how to manage the traffic lights

Helen Say’s advice when it comes to Yoast’s SEO’s scoring system is don’t get hung up on green lights

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