Blog

A Penguin biscuit in a red wrapper next to a pencil topped with a pom pom with a pair of googly eyes stuck on it.
16 May 2018

Will this help you p-p-p-pick up your next project?

Katherine Wildman asks what makes you different, and what do you want your clients and peers to associate you with?

14 May 2018

Apply for a scholarship ticket for Copywriting Conference 2018

Apply for a scholarship ticket to this year’s Copywriting Conference.

12 May 2018

Developments at ProCopywriters

What’s coming up from ProCopywriters? Read about our plans for corporate memberships, a jobs board, events advertising and webinars.

Woman with her back to a wall and standing in the shadow of a tree looking at her mobile phone.
09 May 2018

Professional social networking should be about showcasing, not showboating

Elizabeth Hibbert on how to make sure your social media content isn’t a load of charmless puffery.

02 May 2018

Five places to post your blogs

Sanina Kaur says don’t just limit yourself to sharing your blogs on social media, there are lots of other homes for them.

A twisting mountain path that's divided into two.
25 Apr 2018

The Accidental Copywriter

David Elliott describes his twisty turny route into copywriting.

Shelves of books in a library
18 Apr 2018

Combining copywriting with creative writing

It’s not easy to make time for your own writing as well as your copywriting work. Sophie de Albuquerque shares how she manages it successfully.

Profile of a man singing into a microphone
11 Apr 2018

Understanding Your Brand’s Tone of Voice

Matt Fleming’s take on why tone of voice matters.

Dad and toddler walking down a woodland path
28 Mar 2018

Combining copywriting with parenting

Sophie de Albuquerque explains how she balances being a parent with running her copywriting business.

neon tubes
14 Mar 2018

GDPR and email marketing: what do I actually need to do?

Mary Whitehouse’s summary of what the General Data Protection Regulation means for email marketing.

A man walking past a bright orange wall with Good painted on it in huge letters.
07 Mar 2018

How to tell if your copy is any good

Is your copy going to hit the mark? Use Anna Gunning’s checklist to find out.

clear water
26 Feb 2018

Want to be a better copywriter? Stop being precious about your work

Felicity Wild on how to stop yourself from sliding into copywriting lingo.

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