Blog

19 Feb 2020

Copywriters! Don’t believe the hype

Jay Crisp Crow explains why as well as being the thief of joy, comparison’s also light-fingered when it comes to self-belief and peace of mind.

18 Feb 2020

Why you’re struggling to rank on page one of Google

David Pawsley’s quick guide on how to reach one of SEO’s holy grails

12 Feb 2020

No, I don’t want to meet for coffee

Jo Watson politely on why she ‘ll politely refuse your invitation to meet for a caffeinated beverage.

Is your contract outisde of IR35?
12 Feb 2020

Should freelancers be nervous about IR35?

Danielle Auld summarises the changes to the laws around contractors and the organisations that hire them.

11 Feb 2020

How to say sorry when your brand’s screwed up

Sorry may be the hardest word but, when you’re in the wrong, you need to say it like you mean it. Al Robertson explains how.

06 Feb 2020

Trust-based marketing in the era of fake news

Louise Shanahan’s suggestions for showing that marketing and honesty aren’t mutually exclusive.

05 Feb 2020

Do you know what your customers want and need? Murakami does

Katherine Wildman explains how using your imagination could help you improve your copywriting business.

05 Feb 2020

Getting Ramadan ready: planning your biggest marketing campaign of the year

It’s not too soon to start thinking about your Ramadan marketing campaign. Louise Butt summarises what you need to do and when.

30 Jan 2020

5 things that even seasoned copywriters might not know

Tom Albrighton shares five fabulous factoids from his book Copywriting Made Simple that might be new to you – no matter how many times you’ve been around the copywriting block

29 Jan 2020

Coworking spaces — a good option or not worth the money?

Lisa Dellow delves into the positive and negatives of shared-office spaces.

23 Jan 2020

How much should freelance copywriters charge?

Joe Hall’s thoughts on the perennial pricing question

21 Jan 2020

I have no niche!

Jo Watson on why she’s more than happy that she’s a niche-free zone.

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