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  Fran Morgan
  "AI is a great tool, but for me copywriting is less about the end product (the words) and more about the process that ensures those words meet the objective."
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  "In 2017 I went freelance and made a decision, to stop faffing and concentrate on brand copywriting. Nine years later, it still feels like the right move."
  Helen Johns
  "I view each project as a new challenge to be solved, deploying all my knowledge and skills so that the resulting articles or books are the best they can be."
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5-6th November 2026

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Blog

18 Sep 2026

With so much health information, why are we still so confused?

Sarah Clark on the overwhelming avalanche of health information, and how copywriters can help readers get clarity.

16 Sep 2026

Copywriter Code Launches: UK’s First Professional Standard for Copywriters

Launching a new professional standard for commercial writers

I consider myself an explorer in trauma-informed content, not an expert.

07 Sep 2026

The most confident copywriters in the survey have had the least training

Adrie van der Luijt on the unique challenges of writing for vulnerable audiences

14 Jul 2026

Copywriter Survey 2026: AI, Earnings, Gender Pay Gap

Read the 2026 ProCopywriters Annual Survey – our tenth annual survey of the copywriting profession. 573 people answered the call and told us about their work, their income, their attitudes to AI, and how they are building a copywriting career.

10 Jul 2026

Smart writers repurpose: squeezing more value out of everything you write

Sarah Townsend walks you through the content repurposing process – explaining how the seed of an idea became popular across all socials.

19 Jun 2026

These new government procurement rules might encourage copywriters to pitch for bigger contracts

The UK government wants to spend £7.4B a year with SMEs. Here’s why copywriters should consider pitching for larger projects.

18 Jun 2026

CopyCon Goes International in November

The Copywriting Conference is back. Join us for a 2-day event packed with talks, workshops, networking – and a brand new copy competition.

12 Jun 2026

Strategic Copywriting: A CMO’s best boardroom weapon

A strategic copywriter doesn’t just write individual pieces of content. They maintain the red thread.

10 Jun 2026

Helen Johns

“I view each project as a new challenge to be solved, deploying all my knowledge and skills so that the resulting articles or books are the best they can be.”