Blog

Person sitting cross-legged on the top of a mountain with their arms in the air.
12 Sep 2018

The secret confessions of a successful copywriter

Sarah Townsend’s been a copywriter for nearly 20 years. So has she got this freelancing malarkey sussed? Kind of.

Yellow post-it notes stuck on a wall planner.
07 Sep 2018

Copywriting and content design

What is content design? Is it just another name for copywriting? Or something totally different? Sarah Richards gives us her answer.

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05 Sep 2018

An hourly rate? Really? Are you sure?

Katherine Wildman says a polite but firm, ‘no thanks’ to charging by the hour.

A barista pouring coffee into a mug that says "ugh" on it.
27 Aug 2018

The 5 most common B2B writing mistakes

Lorrie Hartshorn on how to avoid the B2B copywriting blunders that crop up time and time again.

A collection of tools hanging up in a workshop.
22 Aug 2018

15 tried and tested free (or dirt cheap) tools for copywriters

Andre Spiteri’s recommends a heap of apps that can save you time, energy and money.

A hardback book open at a page that says "adventures... and lessons learned."
13 Aug 2018

What I’ve learnt after writing for 20+ years

Six things that Sanina Kaur has learned during two decades of writing.

A hand holding a pencil at the corner of blank sheet of paper.
08 Aug 2018

What to do when you’ve lost your creative mojo

Lauren MacNeish has a few ideas about things you can try when inspiration’s in short supply.

A 'wrong way' road sign.
06 Aug 2018

A no-hoper’s guide to LinkedIn

John Espirian’s unorthodox guide to making the most of LinkedIn.

27 Jul 2018

Dangerous words: how copywriters can avoid getting sued

Sarah Adams of PolicyBee explores some of the legal risks that copywriters can face.

A cruise liner heading towards a tiny rowing boat.
25 Jul 2018

How to get rich on copywriting

Want to earn your living by writing copy? Honor Clement-Hayes explains how it’s done.

The number one in white, with a thin, white circle around it, on a bright red background.
16 Jul 2018

Is One Minute Briefs better than a CV?

Clare Jennings on how to show off your skills without the aid of a portfolio.

Pink post-it with 'why you can't just 'manage' content written on it in black ink.
11 Jul 2018

Why the job title “content manager” is a misnomer

How do you hire the content professional you actually need (instead of the one you think you need)? Irene Triendl has a few ideas.

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