Blog

12 Oct 2021

How to steer clients away from hyperbole and boost their customer engagement

Catherine Jones spells out why exaggeration, puffery and empty business jargon make for truly terrible copy

06 Oct 2021

10 unexpected things about being a freelance copywriter

Diane Vanstone’s reflects on the surprising lessons she learned during her first year as a freelance copywriter

A stack of gold and silver coloured Euro coins with a small person wearing a blue jacket perched on the edge, reading a newspaper
05 Oct 2021

Pricing per word is $hit

Charging by the word conveniently ignores the value copywriters provide says Ruth Sedar

29 Sep 2021

Why the word ‘stakeholder’ must die

Tessa Parry-Wingfield lets rip about the latest addition to her Dictionary of Banned Words

21 Sep 2021

How to write a homepage that captures your customer’s attention

Ben McKinney’s guide to writing a stunning homepage

20 Sep 2021

When client relationships go sour

Jenny Lucas’ suggestions for spotting, and dealing with, badly behaved clients

14 Sep 2021

People are still asking what content design is

Ever wondered what content designers actually do? Lauren MacNeish explains

08 Sep 2021

3 things you should know before writing for digital

The Marketing Pod shares its rules for creating brilliant digital content

07 Sep 2021

5 reasons being a digital nomad makes you want to shout ‘freedom!’

Richard King sings the praises of deciding what work looks like for you

01 Sep 2021

How to overcome write-o-phobia

Lucas North’s simple writing process for when fear of the blank page strikes

25 Aug 2021

AMENDageddon: are you sabotaging your own content?

Tessa Parry-Wingfield’s guide to stopping endless rounds of amends from squeezing the magic out of your copy

24 Aug 2021

Ethical marketing – taking the bro out of your business

Lily Karenza believes there’s an alternative to aggressive and manipulative marketing

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