Blog

22 Feb 2024

SEO Content– why keyPHRASES are more important than keyWORDS

Make your content more effective by focusing on keyphrases – and use AI to help you.

21 Feb 2024

How to write a high-converting long-form sales page

Lewis Folkard presents a concise masterclass on long-form sales pages

20 Feb 2024

Transitioning from Web Designer to UX Writer

Andrew Backhouse shares his experience of transitioning from web designer to UX writer.

01 Feb 2024

Survey now live: please lend your voice

Survey time! Please complete our biggest-ever survey of copywriters. You have until 28th February 2024 to have your say.

28 Jan 2024

3 things I learned about ChatGPT

Sean Coyte from Sticky experiments with ChatGPT as a copywriter’s companion.

08 Jan 2024

What can AI teach us about copywriting?

Matthew Kenney reflects on the rise of AI and how copywriters can distinguish themselves from their digital competitors.

22 Dec 2023

Make it memorable: Copywriting for luxury brands

A typical tone of voice for a luxury brand is sophisticated, contemporary and slightly mysterious. This means using words and phrases that leave the audience wanting more.

Cash burning - missing out on copywriting opportunities
08 Dec 2023

Still not offering this easy and essential upsell?

The value of offering elevator pitches and positioning statements as a service.

06 Dec 2023

A Day In The Life Of A Gousto Copywriter

A whirlwind day-in-the-life of an in-house copywriter at a fast-moving food brand.

06 Dec 2023

Is AI going to make us all redundant?

Can AI actually make writers obsolete?

31 Oct 2023

In praise of mediocrity

Is your quest for perfection standing in the way of a good job?

25 Sep 2023

How to create brand awareness with content

Alice Hollis on the role of thought leadership content in building brand awareness

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