Blog

21 Nov 2019

Why grammar pedants hate me

Jo Watson has no time for grammar pendants. Here’s why.

18 Nov 2019

How to find copywriting clients who share your values

Kathy Sharpe’s ideas for identifying copywriting clients you’ll feel good about working with.

13 Nov 2019

What makes a great copywriter?

Here’s what Laura Johnson thinks makes a good copywriter. How do you match up?

12 Nov 2019

What does Google’s new BERT update mean for your website content?

Ben Hardman explains the ins and outs of Google’s latest algorithm change.

11 Nov 2019

Why a sense of curiosity Is important for copywriters

Chris Guiton explores the concept of curiousity and explains why it’s crucial if you’re a copywriter.

07 Nov 2019

What is editing?

Collective content’s quick guide to what editing is and what it’s not.

06 Nov 2019

7 benefits to winning a copywriting award

James McCann Ellerington on why copywriting awards matter.

05 Nov 2019

Instagurus and faking it up

Is it ever a good idea to position yourself as an online ‘expert’ when you’re just starting out? Oliver Lawerence thinks not.

30 Oct 2019

A quick fix that will give your copy more impact

Felicity Wild’s tip for getting your readers’ attention.

29 Oct 2019

How to avoid email fails

No one likes getting wordy and unclear emails that leave you with no idea what you’re supposed to do next. Leigh James’ tips will help make it more likely that yours get the results you want.

24 Oct 2019

The honest truth about freelancing

Thinking about working for yourself? Helen Jackson has some useful advice for before you get started,

22 Oct 2019

A simple business plan for freelancers

Alice Hollis shares a clear, quick and easy business plan template you can use for your copywriting business.

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