Blog
26 Apr 2024
7 types of proof that build impenetrable trust on any landing page
Lewis Folkard on how to build trust and overcome resistance
19 Apr 2024
Do copywriters need a code of conduct?
Would a code of conduct be beneficial for our profession? Tell us what you think…
11 Mar 2024
5 B2B copywriting tips: getting to the point and being human
Richard King on how to create B2B copy that converts
08 Mar 2024
Corporate speak: why it’s so damaging for your clients
Kath Hooper on the perils of pomposity in copy
05 Mar 2024
Property copywriting – from telling the nightmare to selling the dream
Peter Wise on how to construct the perfect property ad
22 Feb 2024
SEO Content– why keyPHRASES are more important than keyWORDS
Make your content more effective by focusing on keyphrases – and use AI to help you.
21 Feb 2024
How to write a high-converting long-form sales page
Lewis Folkard presents a concise masterclass on long-form sales pages
20 Feb 2024
Transitioning from Web Designer to UX Writer
Andrew Backhouse shares his experience of transitioning from web designer to UX writer.
01 Feb 2024
Survey now live: please lend your voice
Survey time! Please complete our biggest-ever survey of copywriters. You have until 28th February 2024 to have your say.
28 Jan 2024
3 things I learned about ChatGPT
Sean Coyte from Sticky experiments with ChatGPT as a copywriter’s companion.
08 Jan 2024
What can AI teach us about copywriting?
Matthew Kenney reflects on the rise of AI and how copywriters can distinguish themselves from their digital competitors.
22 Dec 2023
Make it memorable: Copywriting for luxury brands
A typical tone of voice for a luxury brand is sophisticated, contemporary and slightly mysterious. This means using words and phrases that leave the audience wanting more.
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