Blog

21 Nov 2025

Will the AI Bubble Burst? (And What Does This Mean for Creatives?)

Emily Haddington on the apparent AI bubble – and what this might mean for us

20 Nov 2025

How to make ChatGPT sound like a human (hint: hire one)

Emily Haddington on the limitations of AI-generated copy

18 Nov 2025

Absolutes are unbeatable | Copywriting lessons from CopyDeck

How can absolute claims – like “we’re the fastest” help your copy break through to your audience?

06 Nov 2025

Change Your Mind at CopyCon 2026

CopyCon is all about conversations, connections and hands-on experiences – all sandwiched between a selection of inspiring keynote talks.

Micro-trauma can lead to people being confused by your content, which may pose a compliance risk.
06 Nov 2025

Compliance: the secret to persuading clients to hire you

Clients don’t just want beautiful copy. They want results, with fewer complaints, less rework, higher conversion and lower risk.

23 Oct 2025

5 surprising truths about AI, according to a room full of copywriters

Big themes and questions from our first Special Interest Group dedicated to AI Copywriting

Invisible person holding umbrella and looking out to sea
20 Oct 2025

What’s The Difference Between GEO And SEO? A Simple Guide.

GEO is what others are saying about you. In other words, what’s being generated on the Internet. As a copywriter, I think of GEO as the story being told about me.

06 Oct 2025

The value of expertise and experience in a world of AI

Catherine Every on the value of hard-won experience in the AI-age

19 Sep 2025

New Special Interest Groups for Copywriters: Help us Define SIGs

We’re creating Special Interest Groups (or SIGs) for copywriters – and we’d love your input.

19 Sep 2025

Copywriters, talk to your clients!

Clare Lynch of Bloom and Moon on the importance of discussing your strategy and tactics with clients when delivering copy

29 Aug 2025

Know, like, and trust: how to do content marketing

Leesa Morris discusses the benefits of content marketing and how to use content to market your business effectively

28 Aug 2025

7 powerful AI copywriting tools

Richard King breaks down the pros and cons of popular AI tools and shows why human expertise is crucial

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