Blog
12 Apr 2023
How thinking like a journalist can make you a better copywriter
Hayley Maguire explains how adopting a reporter’s mindset can help improve your copy
11 Apr 2023
Decarbonist Manifesto of a homeworking copywriter
What does carbon reduction look like for a home-based copywriter? Jo Warburton shares her approach
05 Apr 2023
So your client needs a brand name. How tricky can it be?
Jim Boulton runs through what you need to consider when you’re coming up with a brand name
04 Apr 2023
Celebrating copy as a writer-designer partnership
Fran Morgan explains why writers and designers working together can produce great results
28 Mar 2023
Are we working to get away from our families?
Katie Thompson’s reflections on balancing working with spending time with family
26 Mar 2023
How to make your about page less like a CV
Jess Sutton on how to avoid about-page-as-list-of-everything-you’ve-ever-done syndrome
22 Mar 2023
Are the copywriting robots coming?
Is there a place for AI writing tools? Here’s Catherine Every’s take
21 Mar 2023
When’s a good time to get a tone of voice guide?
Sally Fox outlines the situations when your business could benefit from a tone of voice guide
15 Mar 2023
Book review – Anti-Sell by Steve Morgan
Sarah Bartlett’s assessment of Anti-Sell by Steve Morgan – a book for self-employed people who don’t enjoy having to sell their services.
14 Mar 2023
Forget everything you know (about copywriting)
Jonathan Wilcock shares some of what he’s learned after nearly 4 decades of professional writing
09 Mar 2023
Just stop it – there is no formula
George Caveney believes that there are no shortcuts to effective copy
08 Mar 2023
International Women’s Day 2023: embrace equity
This International Women’s Day, Jade Anderson outlines the differences between equality and equity
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