When you don’t fit in… on LinkedIn

There’s no mistaking that when it comes to bringing me business as a copywriter, LinkedIn most definitely serves its purpose for me – as I’m sure it does for many of my fellow ProCopywriters. But when it comes to bringing me joy… LinkedIn hasn’t done that for a long time, now.

Do I fit in on LinkedIn anymore? No, I don’t think I do. But I’m okay with that.

I don’t…

…hold any intention of ‘scaling’, ‘levelling up’, or ‘smashing’ anything in the way of business. Making enough of a success of things so that I don’t have to worry (too much) about money suits me just fine.

I don’t…

…have any influencers or social media celebs on my books to trade off or name drop. I want to be known for being me, not for being part of someone else’s entourage.

I don’t…

…go to the biggest events, the fanciest parties, or the most popular meet-ups. I prefer being at home with my family, or out with my mates, or hanging out in my own little online community.

I don’t…

…claim to be influential, inspirational, or the voice of a demographic. That’s only ever someone else’s call anyway, I’d think.

I don’t…

…care to be coached by any gurus, mentored by any wannabes, or signed up to any cliques. For me, feeding someone else’s wallet and ego is a no-no.

I don’t…

..feel the need to brag (or even speak) about my earnings. What do I need to prove, and why do I need to validate it?

I don’t…

…’show up’ at all costs, strive to ‘be visible’ at all times, or feel the need ‘showcase my personal brand’. I’m happy turn up, f*ck off, and hope that at some point it puts money in my pocket, to be honest.

I don’t…

…count likes as currency. My mortgage provider feels the same.

I don’t…

…cry on camera, pout on video, or believe that absolutely anyone gives a shit about what I’ve ‘jumped on’ to say to them. They don’t. (They shouldn’t).

I don’t…

…load myself up with labels. I’m just me, with an almost-permanent resting bitch face.

I don’t…

…profess to be an authority on anything. I just do my best to be good at the things people pay me for.

I don’t…

…humblebrag, boast, or plead vulnerability. I do, however, call vulnerabullsh*t, most of the time…

I don’t…

…win any awards. Though I don’t enter any in the first place, to be fair…

I don’t…

…desire to be famous. I just want to feel fulfilled.

I don’t…

…enjoy LinkedIn anywhere near as much as I used to. It makes me feel alone. Yet…

I know right here in ProCopywriters, I’m not alone in that.

Cover photo by Carol Highsmith’s America on Unsplash

Written by

Jo Watson

If you google ‘Jo Watson’, what pings to the top of the page is a link to one of the finest writers in the world. That writer is not me. I’m further down. I’m the freelance creative copywriter in the UK. Not the globally famous…

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