Jo Watson

Senior Copywriter , agoodwriteup Available for work

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⭐Freelance Copywriter, Editor & Trainer hired by people who want personality in their project⭐

People even hire me to speak at events, though usually just the once...

In fact, there are loads of ways to work with me, because I've built a business that works with countless clients to make sure that their written stuff is boxed-off in a brilliantly branded way.

You don't choose a copywriter based on portfolio or price... You choose one based on personality. Read on to see if I'll be a breath of fresh air for you, or just a total pain in the arse...

As a human as well as a professional writer, I have irritatingly high standards that even I fail to reach at times, and I also have a shocking inability to hold back an (exquisitely articulated) opinion. I often make inappropriate jokes about things that probably aren't that funny, and I really struggle to hide my love of puns.

According to my mum, I "threw away a perfectly good career in teaching", even though I went on to do really quite well in a career away from schools. I even became recognised as a CMI Chartered Manager along the way, so that explains the pretentious letters after my name. Of course, my mum doesn't grasp how any of this might help me in my present state of running my own business, and tells me on our weekly 'Thursdays with Nanny Pat' to "consider going back to a stable career, Joanne...".

She still tells people I'm a teacher... "It's just easier."

I'm quite good fun to work with, even though I generally prefer spending time with animals than people. I'm always happy to tell you what I think about your project and what I believe I can offer to add value. As soon as I lock down my clients, they are encouraged and expected to provide snacks at all future meet-ups.

If you throw your hard-earned cash at me in the hope that I can work wonders for your project (I'll give it a go), you can rest assured that your money goes straight into funding my lavish lifestyle, as I attempt to raise an increasingly feisty infant daughter and pack us both off to classes that we both roll our eyes at. We're good at that. You call it messy play, I call it adding insult to injury.

Oh, I'm also writing a book. (Jesus, isn't everyone?)

⭐I don't fill white space with white noise. I'll make sure you're seen and heard. Interested?⭐



07866 312 264
  • Advertisements
  • Brochures and leaflets
  • Content marketing
  • Content strategy
  • Copy-editing
  • Digital and SEO copywriting
  • PR and Journalism
  • Product descriptions
  • Tone of voice
  • Training and Consultancy
  • B2B
  • B2C
  • Beauty
  • Business, finance and law
  • Charities
  • Consumer goods
  • Education
  • Family and childcare
  • Healthcare and pharmaceuticals
  • Lifestyle
  • Property and interiors
  • Public sector
  • Sport, travel and leisure
Qualifications & Awards
Number One Best-Selling Ghostwriter (2017)
CMgr MCMI - CMI Chartered Manager
PGCE - Qualified Teacher Status
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