If you google ‘Jo Watson’, what pings to the top of the page is a link to one of the top writers in the world.
That writer is not me.
I’m further down.
Jo Watson - copywriter hired by people with great taste in copywriters.
However, thanks to the team at FKP, I can actually call myself a published author. 'TOT ANALYSIS: Why Running Your Business is Child's Play' is on shelves in all good bookshops under Business/ Parenting/ Humour. Yep - I'm funny.
I'm coming for you, other Jo Watson.
By day (and also by night, because my best ideas attack anti-socially), I create copy, content & comms for people who want personality in their project. But the offer that my clients love most is my Sorted in 60®. I bang on about my sessions in my posts because they're good and they work. Now, stop checking out my ®s and check out agoodwriteup.com for reviews.
Sorted in 60® is perfect for hard-working business owners, ambitious career climbers, and in particular, over-stretched CMOs. Creative, collaborative & truly transformational, whatever you want from your copy, content, messaging, branding, or comms, that’s exactly what we’ll work on together over Zoom. With Sorted in 60®, you’ll either never need me again, or you’ll want to work with me forever. £325 per session, blocks available.
By now, you're dying to work with the writer of the best bio on LinkedIn. But business is buzzwordy. So I know what you're thinking:
"Jo, what's your WHY?"
🟣 Family?
⚫️ Abundance?
⚪️ Making a positive contribution?
All very touching, but no. I thrive off adoration when clients tell me how brilliant my work is. That's my why. Glory is what I want when you hire me.
Fair?
When rating me against other copywriters, check their quirks. Here are mine:
I have a Zoom-bombing cat called Barry. I can't guarantee which end you'll witness on a call. I’ve got a dark sense of humour and make inappropriate jokes. It's just one reason I left a "stable career" in teaching. Despite the CMI letters after my name, I enjoy swearing, sarcasm, and puns. Oh, and I love a good song lyric or cult movie quote. Look out for those in your first draft, won't you.
I make tea with the milk in first. Bring the hate.
If you're still here but you're not smiling/ nodding/ inhaling a breath of fresh air, don't bother DM-ing me, Sugar Tits. I'm not your girl.
Questions? Musings? Gut-wrenching concerns?
DM me.
Yes, I can write you a bio as brilliant as this one (£625). Or, I can flog you a resource to help you DIY. Boost Your Bio (£45).
💜 ALSO! Fancy being part of a micro-community in 2025? Let's talk 💜
Contact details
Social
- Advertisements
- Brochures and leaflets
- Content design
- Content marketing
- Content strategy
- Copy-editing
- Conversion copywriting
- PR and Journalism
- Product descriptions
- Tone of voice
- Training and Consultancy
- UX copywriting
Skills
- B2B
- B2C
- Beauty
- Brand Naming
- Business, finance and law
- Charities
- Consumer goods
- Education
- Family and childcare
- Healthcare and pharmaceuticals
- Lifestyle
- Property and interiors
- Public sector
- Sport, travel and leisure
Specialisms
Qualifications & Awards
Author of 'TOT ANALYSIS: Why Running Your Business is Child's Play'Frequent contributor to ProCopywriters Blog
Columnist at Freelancer Magazine
Former Speaker @ CopyCon 2019 and 2020
CMgr MCMI - CMI Chartered Manager
PGCE - Qualified Teacher Status
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