If you google ‘Jo Watson’, what pings to the top of the page is a link to one of the finest writers in the world.
That writer is not me.
I’m the next one down.
Jo Watson - copywriter, trainer & mentor hired by people who want personality in their project.
I'm also a columnist for Freelancer Magazine, and thanks to the good people at Fisher King Publishing, I'm also a published author. My book is called TOT ANALYSIS: Why Running Your Business is Child's Play. It's on shelves in shops. Under Business, Parenting, and Humour. Yes, really.
I'm coming for you, other Jo Watson.
I write, edit & create copy for anyone who has humour, decency & cash, but the service that my clients love most is my Sorted in 60® one-to-one offering. The logo is on my banner, and I bang on about it regularly in my posts. Feel free to check out my ®s as well as my rave reviews.
Sorted in 60® sessions are bespoke to the needs of the savvy business owner, the conscientious career climber, or the one-man-band on a mission to do something brilliant. They're creative, collaborative, and truly transformational, and whatever you want from your copy, content, messaging, branding or comms, that’s exactly what we’ll work on together. With Sorted in 60®, you’ll either never need me again, or you’ll want to work with me forever. The cost? £305.
At this point, you feel like you know me, love me, and are dying to work with me. But this is modern-day business, so I know what you're thinking:
"Jo, what's your WHY in business?"
Making a positive contribution?
No. I'm exceptionally arrogant about my writing, and thrive off the adoration when people tell me how brilliant my work is. That's my why. That's what I want when you hire me.
I have a Zoom-bombing cat called Barry, and an infant daughter (Lily), whose cutting turn of phrase leaves nobody in any doubt of whose child she is. I’ve got a really dark sense of humour and often make inappropriate jokes. In fact, it's one of many reasons I “left a stable career in teaching” (cheers, Mum). Despite the snazzy Chartered Manager letters after my name, I’m a lover of swearing, sarcasm and puns. Oh, and I love a good song lyric or movie quote*. Look out for those in your first draft.
I make tea with the milk in first. Bring the hate.
If you're still here but you're not smiling/ nodding along/ inhaling a breath of fresh air, don't DM me, because I'm not your girl. Otherwise, DM me, Sugar Tits.
And yes, I CAN write you a beautiful bio as brilliant as this one. I won't call anyone Sugar Tits unless you absolutely want me to, though.
*Step aside, homeschool... there's a new sheriff in town.
- Brochures and leaflets
- Content design
- Content marketing
- Content strategy
- Conversion copywriting
- PR and Journalism
- Product descriptions
- Tone of voice
- Training and Consultancy
- UX copywriting
- Brand Naming
- Business, finance and law
- Consumer goods
- Family and childcare
- Healthcare and pharmaceuticals
- Property and interiors
- Public sector
- Sport, travel and leisure
Qualifications & AwardsFormer Speaker @ CopyCon 2019 and 2020
CMgr MCMI - CMI Chartered Manager
PGCE - Qualified Teacher Status
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