Jo Watson

Senior Copywriter , agoodwriteup Available for work

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Freelance Copywriter, Editor & Trainer hired by people who want personality in their project.

People even hire me to speak at their events, though usually just the once... More fool Leif and the ProCopywriters team for featuring me at CopyCon 2019 AND 2020!

Hi everyone, I’m Jo.

You’re not here because you want to know what a copywriter does, or why hiring one is the best decision you can make for your business or career.

You’re here because someone’s told you that you have to take a look at my profile, or because you’ve met/ seen/ heard me at an event and I didn’t entirely scare you off, or because you’ve seen my stuff online and you know I can do three things brilliantly well – write, tell stories, and make an impact.

I write brilliant stuff that makes people look really f**king epic – but only because they actually are… they’re just ‘not so much with the words’ or whatever.

I spend a lot of time writing for myself and having a nice little life as a would-be author and minor LinkedIn celebrity, so when it comes to choosing amazing clients to work with on the days I do business, they really do have to be a joy to work with.

If you think that could be you, beware that I’ve got a really dark sense of humour and tend to make a lot of inappropriate jokes. In fact, this is one of the many reasons I “left a stable career in teaching” (my mum’s words – cheers, Queen).

Despite having fancy letters after my name as a Chartered Manager (don’t ask me what order those letters go in), I’m a lover of swearing, sarcasm and puns. If left to my own devices, I will try to squeeze random song lyrics or film quotes into your copy and content. I give myself bonus points if either are from the 80s.

My Ts & Cs are just like me: simple to understand, mildly amusing, and likely to make you cry if you don’t pay them enough attention.

What else what else what else… Oh, I make tea by putting the milk in first. Some people hate me for it. Others… well, pretty much everyone hates me for it, actually. Fun fact, instead of business cards, I used to give out tea bags. In branded packaging, obviously. I didn’t just walk around with an open box of Tetley.

In other news, I have an infant daughter, who until recently I thought I was raising really quite well. Lately? I’m starting to feel the immense downside of raising a confident, independent female…

There are lots of ways to work with me or bask in my #GodDamnInspiration (that’s the name of my monthly membership), but if you’re a micro manager who doesn’t trust me to do an exceptional job, there are precisely zero ways to work together, my friend.

Feeling good about this?

Jo x



07866 312 264
  • Advertisements
  • Brochures and leaflets
  • Content marketing
  • Content strategy
  • Copy-editing
  • Digital and SEO copywriting
  • PR and Journalism
  • Product descriptions
  • Tone of voice
  • Training and Consultancy
  • B2B
  • B2C
  • Beauty
  • Business, finance and law
  • Charities
  • Consumer goods
  • Education
  • Family and childcare
  • Healthcare and pharmaceuticals
  • Lifestyle
  • Property and interiors
  • Public sector
  • Sport, travel and leisure
Qualifications & Awards
Speaker @ CopyCon 2019 and 2020
CMgr MCMI - CMI Chartered Manager
PGCE - Qualified Teacher Status
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