Jo Watson

Senior Copywriter , agoodwriteup Available for work

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Freelance Copywriter, Editor & Trainer hired by people who want personality in their project.

In the words of New York's finest, "Word Up!"

Although, if you hire me, you can have as many words as you like, and you're free to enjoy them in any direction you please.

I'm a writer, you see, and one who will slide 80s song lyrics into copy and content through even the most barely open windows of opportunity.

But why else are you here today, if not for the pop culture references?

I'll tell you, because it's likely one of 3 reasons.

Hype, intrigue, or the fact you're ready to work with a copywriter who can do 3 things fabulously well – write, delight clients, and make an impact.

I write and help people create brilliant stuff that makes them look and sound really f**king epic – but only because they actually ARE. They’re just ‘not so much with the words’, or whatever.

I spend a lot of time writing for myself/as myself, so on the days when I write on behalf of other people, I choose my clients really bloody carefully, and I insist on them being a complete joy to work with.

Is that you?

If so, read on, but beware! I’ve got a really dark sense of humour and tend to make inappropriate jokes. In fact, this is one of the many reasons I “left a stable career in teaching” (mum’s words – cheers, Queen).

Despite a set of really snazzy letters after my name, which I gained through working my carb-loaded buns off to become a Chartered Manager, I’m a lover of swearing, sarcasm and puns. Oh, and I love a good cult movie quote or reference. And song lyrics, as I've mentioned.

You're still reading, aren't you, you fearless rogue. I like you.

In unrelated news, I make tea with the milk in first. More divisive than Brexit, that one. Fun fact, instead of business cards, I used to give out tea bags. In branded packaging, obviously. I didn’t walk around with a box of Tetley.

I have an infant daughter, and lately, I’m starting to feel the immense downside of raising a confident, independent female…

There are lots of ways for us to work together, but if you can't/won't/don't trust me to do an EXCEPTIONAL job in giving you INCREDIBLE results in return for the lovely cash you’ll invest, there are precisely zero ways to work together.

Ts & Cs to work together are just like me: easy to understand, mildly amusing, and likely to make you cry if you don’t pay them enough attention.

Have I still got YOUR attention?

Head to or drop me a DM on here.

Word Down.

PS - Hell YES I can write you a bio as badass as this one x



07866 312 264
  • Advertisements
  • Brochures and leaflets
  • Content marketing
  • Content strategy
  • Copy-editing
  • Digital and SEO copywriting
  • PR and Journalism
  • Product descriptions
  • Tone of voice
  • Training and Consultancy
  • B2B
  • B2C
  • Beauty
  • Business, finance and law
  • Charities
  • Consumer goods
  • Education
  • Family and childcare
  • Healthcare and pharmaceuticals
  • Lifestyle
  • Property and interiors
  • Public sector
  • Sport, travel and leisure
Qualifications & Awards
Speaker @ CopyCon 2019 and 2020
CMgr MCMI - CMI Chartered Manager
PGCE - Qualified Teacher Status
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