Jo Watson

Senior Copywriter , agoodwriteup Available for work

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Writing stuff. Making other people's written stuff better. Training people to write their own stuff.

Freelance Copywriter, Editor and Trainer hired by people who want personality in their project.

Those people even hire me to speak at events. In fact, there are lots of ways to work with me, as you'll find out, if you're still interested when you've finished with this profile.

Welcome to me. Here are some things you should know, in the form of a glowing bio:

As a human as well as a professional writer, I have irritatingly high standards that even I fail to reach at times, and I also have a shocking inability to hold back an (exquisitely articulated) opinion. I often make inappropriate jokes about things that probably aren't that funny, and I really struggle to hide my love of puns.

According to my mum, I "threw away a perfectly good career in teaching", even though I went on to do really quite well in a career away from schools. I even became a Chartered Manager through the CMI along the way, so I hope that explains the pretentious letters after my name. Of course, my mum doesn't grasp how any of this might help me in my present self-employment as a business owner, and tells me on our weekly 'Thursdays with Nanny Pat' to "consider going back to a stable career, Joanne...".

She still tells people I'm a teacher ("It's just easier").

I'd hope that I'm quite good fun to work with, even though I generally prefer spending time with animals than people. I'm always happy to tell people (if they ask) what I think about their project and what I believe I can offer to add value. NB: If you go on to become a client at any point, then you are encouraged and expected to provide snacks at all future meet-ups.

Any clients who sign me up can rest assured that their money goes straight into funding my lavish lifestyle, as I attempt to raise an increasingly feisty infant daughter and pack us both off to classes that we both roll our eyes at. We're good at that. You call it messy play, I call it adding insult to injury.

Oh, I'm also writing a book.

(Jesus, isn't everyone?)

Want to know more about me and keep up with regular content? Connect with me on LinkedIn at your peril: or visit my website at .

Somehow, I'm building a nice little brand here...

Could I do the same for you?



07866 312 264
  • Advertisements
  • Brochures and leaflets
  • Content marketing
  • Content strategy
  • Copy-editing
  • Digital and SEO copywriting
  • PR and Journalism
  • Product descriptions
  • Tone of voice
  • Training and Consultancy
  • B2B
  • B2C
  • Beauty
  • Business, finance and law
  • Charities
  • Consumer goods
  • Education
  • Family and childcare
  • Healthcare and pharmaceuticals
  • Lifestyle
  • Property and interiors
  • Public sector
  • Sport, travel and leisure
Qualifications & Awards
Number One Best-Selling Ghostwriter (2017)
CMgr MCMI - CMI Chartered Manager
PGCE - Qualified Teacher Status
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