Blog
09 Mar 2023
Just stop it – there is no formula
George Caveney believes that there are no shortcuts to effective copy
08 Mar 2023
International Women’s Day 2023: embrace equity
This International Women’s Day, Jade Anderson outlines the differences between equality and equity
07 Mar 2023
How to write ethical sales copy
Jess Sutton believes you don’t need to resort to white lies and trickery to sell your products and services
01 Mar 2023
Which digital marketing channel is right for you?
Not sure which marketing channel to use, or why? Caroline Gibson will keep you right
22 Feb 2023
5 ways web design and branding choices can impact accessibility
Alice Rowan on how to make sure everyone can interact with, and access, your content
21 Feb 2023
How to set targets for your business
Bonnie Harrington’s process for creating targets that will help you meet your business goals
14 Feb 2023
Want to be more creative? You’ve got to get weird
Charlotte Irwin’s key to coming up with better creative ideas
08 Feb 2023
Does an experienced freelance copywriter mean an expensive freelance copywriter?
You get what you pay for when it comes to copywriting says Caroline Gibson
07 Feb 2023
Want to use conversational copy?
Tori Beat on what conversational copy is, and also what it’s not
02 Feb 2023
Copywriter Survey 2023 – Take Part Now
Ready to contribute to the 2023 Copywriter Survey? We need to hear your story.
02 Feb 2023
A selection of definitions of brand-related marketing speak courtesy of Felicity Wild
01 Feb 2023
Helen Jackson’s tips for spotting difficult clients, and what to do if you’re working with them
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