Blog

23 May 2023

Want to be more inclusive? You need anti-oppressive content

What has more impact than inclusive content? Anti-oppressive content. Ettie Bailey-King explains why

17 May 2023

Can swearing be a legitimate part of a brand’s tone of voice?

Laura Johnson debates the pros and cons of using spicy language when you’re communicating with your audience

16 May 2023

The best examples of sustainability copy to inspire your own purpose paragraphs

Sally Fox on how to talk about your business’ approach to sustainability without lecturing or being trite

Text on a white glazed ornament by a succulent plant reads: Write without fear. Edit without Mercy.
10 May 2023

Editing is a superpower

Laura Wells’ tips for making sure your copy’s clear, concise and error-free

09 May 2023

How to build brand equity

Rebecca Smith on what makes a quality and desirable brand

03 May 2023

Stop selling products and start selling benefits (the custard tart edition)

Emma Truscott talks copywriting technique through the medium of a Portuguese delicacy

03 May 2023

Newsletter or snooze-letter? Tips to compel clients to open, read & relate

Tessa Parry-Wingfield how to avoid creating a newsletter that bores your customers silly

25 Apr 2023

Surviving school holidays as a freelancer

Dee Primett shares what she’s learned about getting through the school holidays when ayou’re a freelancer and a parent

19 Apr 2023

Publish flawless copy every time with this copy checklist

Sally M Fox’s handy checklist will help make sure your copy doesn’t contain any embarrassing mistakes

18 Apr 2023

Jargon is exclusive

George Caveney on why if your aim is to craft clear and compelling messages, buzzwords and jargon are not your friends

Working in partnership with ChatGPT
13 Apr 2023

Which is better, ChatGPT or human content?

Claire Hewson put ChatGPT to the test. Here’s what happened

12 Apr 2023

How thinking like a journalist can make you a better copywriter

Hayley Maguire explains how adopting a reporter’s mindset can help improve your copy

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