Our new series of workshops gives you the skills to more confidently embrace the strategic side of copywriting.
Whether you want to begin devising strategies for your clients and employers, or simply have more confidence when discussing strategic decisions, this series of workshops is for you.
The Strategic Copywriter is a 6-part series of workshops designed by Tim Tucker in partnership with ProCopywriters.
By participating in all 6 workshops, you can earn the new Strategic Copywriter badge. Don’t worry if you miss out on any live sessions – all ProCopywriters members have access to the recordings.
Why invest in learning strategy?
Learning about how to think and act strategically can help you:
- Create more effective copy and content
- Build stronger relationships with clients and employers
- Future-proof your career against AI
- Feel more confident in the work you’re already doing
- Quell the noise of imposter syndrome.
The 6 sessions are all held online.
The first session is open to non-members (although non-members will not have access to the recording). Only members will have access to sessions 2-6 and to the Strategic Copywriter badge.
The 6 sessions are as follows…
1: From Words to Strategy: the Copywriter as Business Partner
- Understanding what strategic copywriting is, and why it matters
- Aligning copy to business objectives and organisational goals
- Positioning yourself as a consultant as well as a writer
- Learning to think about copy in terms of wider goals and user needs
- Practical tips for shifting your approach from tactical tasks to strategic thinking
2. The Copywriter’s Guide to Insight and Research
- How to gather insights that strengthen your writing
- Simple research methods for better briefs and sharper copy
- Turning insights into compelling strategic messaging
- Advanced approaches to customer research beyond basic demographics
- Tools and methodologies for uncovering audience motivations, objections, and decision journeys
- Translating audience insights into strategic messaging hierarchies and value propositions
3. The Strategic Copywriter Session 3 | Cross-Channel Storytelling: Creating Cohesive Campaigns
- Strategic planning of message architecture across platforms and touchpoints
- Techniques for maintaining narrative consistency while optimizing for channel-specific engagement
- Workshop on developing integrated campaign frameworks that drive business outcomes
4. The Strategic Copywriter Session 4 | Measuring Impact: The Data-Informed Strategic Copywriter
- Key performance indicators (KPIs) that matter for different types of copy
- Methods for setting up simple tests and experiments to optimise messaging effectiveness
- Approaches for using performance data to refine strategy and demonstrate copywriting ROI
5: Mapping the Journey: Strategic Copywriting for User Experience
- Understanding user journeys and where your copy fits in
- Writing copy that guides users clearly through websites and apps
- Real-world examples and quick exercises for sharpening your UX thinking
6: How to Talk Strategy: Presenting Your Ideas With Confidence
- Communicating your strategic thinking clearly to stakeholders and clients
- Tips for explaining your strategic choices in plain language
- How to frame your copywriting decisions to gain buy-in and trust