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Shucks! This event is in the past. Unless you’ve got a time machine, the only way to watch this session is with a ProCopywriters membership. Compare the membership options here.

Online · Workshop

The Strategic Copywriter Session 2 | The Copywriters’ Guide to Insight and Research

The Strategic Copywriter is a series of 6 workshops designed to give you the confidence to do more strategic work with your clients. Attend all 6 sessions and you will receive the 'Strategic Copywriter' badge.

The Strategic Copywriter is a series of 6 workshops designed to give you the confidence to do more strategic work with your clients.

Becoming a more strategic copywriter means you can:

Write more effective copy that is grounded in commercial insights
Support your clients more effectively
Gain a competitive advantage
Future-proof your career against AI

Session 2 covers:

How to gather insights that strengthen your writing
Simple research methods for better briefs and sharper copy
Turning insights into compelling strategic messaging
Advanced approaches to customer research beyond basic demographics
Tools and methodologies for uncovering audience motivations, objections, and decision journeys
Translating audience insights into strategic messaging hierarchies and value propositions

Hosted byProCopywriters

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