The Strategic Copywriter Session 1 | From Words to Strategy: The Copywriter as Business Partner

The Strategic Copywriter is a series of 6 workshops designed to give you the confidence to do more strategic work with your clients. Attend all 6 sessions and you will receive the ‘Strategic Copywriter’ badge.

Becoming a more strategic copywriter means you can:

• Write more effective copy that is grounded in commercial insights
• Support your clients more effectively
• Gain a competitive advantage
• Future-proof your career against AI

Session 1 covers:

• Understanding what strategic copywriting is, and why it matters
• Aligning copy to business objectives and organisational goals
• Positioning yourself as a consultant as well as a writer
• Learning to think about copy in terms of wider goals and user needs
• Practical tips for shifting your approach from tactical tasks to strategic thinking