Blog

08 Jan 2024

What can AI teach us about copywriting?

Matthew Kenney reflects on the rise of AI and how copywriters can distinguish themselves from their digital competitors.

22 Dec 2023

Make it memorable: Copywriting for luxury brands

A typical tone of voice for a luxury brand is sophisticated, contemporary and slightly mysterious. This means using words and phrases that leave the audience wanting more.

Cash burning - missing out on copywriting opportunities
08 Dec 2023

Still not offering this easy and essential upsell?

The value of offering elevator pitches and positioning statements as a service.

06 Dec 2023

A Day In The Life Of A Gousto Copywriter

A whirlwind day-in-the-life of an in-house copywriter at a fast-moving food brand.

06 Dec 2023

Is AI going to make us all redundant?

Can AI actually make writers obsolete?

31 Oct 2023

In praise of mediocrity

Is your quest for perfection standing in the way of a good job?

25 Sep 2023

How to create brand awareness with content

Alice Hollis on the role of thought leadership content in building brand awareness

18 Sep 2023

Better blogs for lawyers: 12 tips

Claire Hewson on the secret to solid legal content.

11 Sep 2023

Five headline writing hacks

Hayley Maguire helps you sharpen your headlines.

27 Aug 2023

Unleashing the power of vision and mission statements

On the need for clear and compelling vision statements.

21 Aug 2023

7 disastrous (and avoidable) product description mistakes

Helen Beckingham highlights the clangers you’ll want to steer clear of if you want to write product descriptions that sell

17 Aug 2023

Use pillar pages and topic clusters to optimise your content for SEO

How can pillar pages and topic clusters improve your website’s search engine performance?

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