Find a Copywriter
- Copywriter Directories
- Hiring Guides
  How to use our directory
- Member spotlight
  Katherine Wildman
  "I need to soak my brain in a client’s business until the good stuff is leaking out at the edges."
  Julian Abel
  "I always present ideas with a range of mild to wild, because clients need to see what's possible before they can make a decision."
  Fran Morgan
  "AI is a great tool, but for me copywriting is less about the end product (the words) and more about the process that ensures those words meet the objective."
Become a member

Join ProCopywriters

Connect with peers, develop your skills and extend your reach on our blog.

Become a member
Learn
- Events
  Learning and networking events
  WED
  11
  NOV
  Creative Confidence: Generating Fresh Ideas Under Pressure
  Location: Online
  TUE
  24
  NOV
  AI Copywriting | Special Interest Group | Live Chat
  Location: Online
  THU
  3
  DEC
  Copywriting & AI: 2026 in Review
  Location: Online
- Training
  One-day courses
5-6th November 2026

CopyCon 2026

Jump into workshops, panels and keynotes focusing on copy, craft, content and strategy.

Find out more
Guides and Resources
573 copywriters tell all

Copywriter Survey 2026

Read our free survey report for insights into earnings, backgrounds, training, and attitudes to AI.

Read the Report
Standards
- The Copywriter Code
  A new standard of professionalism for commercial writers
- Competency Framework
- About the Copywriter Code
A professional standard

Sign the Code

Subscribe to the first professional standard for copywriters.

Sign
Blog
Join
Login

Tagged

content creation

← All articles

Articles

Everything, newest first.

7 powerful AI copywriting tools

Richard King breaks down the pros and cons of popular AI tools and shows why human expertise is crucial

Richard King28 Aug 20254 min read

Why AI blogs still need human input

Richard King on the promise and the pitfalls of creating content with AI

Richard King14 Feb 20253 min read

6 truths about creating winning ideas for your content

Camilla Zajac's suggestions for coming up with fresh ideas for your content.

Camilla Zajac4 May 20216 min read

Gated content isn’t a magic bullet for selling stuff

Fi Shailes on the biggest no-no if you're putting your content behind a registration form.

Fi Shailes9 Apr 20202 min read

How to turn your unglamorous information into a marketing tool

Helen Keevy's a vote for not making your customers forage for information.

Helen Keevy16 Oct 20195 min read

How to treat your guest bloggers ‘like a lady’

Fi Shailes on how to get the best out of guest bloggers.

Fi Shailes20 Mar 20194 min read

Professional social networking should be about showcasing, not showboating

Elizabeth Hibbert on how to make sure your social media content isn't a load of charmless puffery.

Elizabeth Hibbert9 May 20184 min read

What’s the big deal about podcasts?

Sanina Kaur explains why podcasting can be an effective marketing tool.

Sanina Kaur12 Feb 20183 min read

Content design for gov.uk – part 4

"Without the content team, GOV.UK would be a wonderfully designed, perfectly coded, empty shell."

ProCopywriters team21 Oct 20165 min read

Content design and the GOV.UK beta – part 3

In the third of four posts, Sarah Richards, former Head of Content at GOV.UK, continues her story.

ProCopywriters team11 Oct 20164 min read

Content design and the GOV.UK beta – part 2

Why did the UK government need a crack team of content designers to cure their web woes?

ProCopywriters team30 Sep 20165 min read

A (brief) history of content design in the UK Government

Sarah Richards, former head of the UK's digital content team, explains how content people became known as 'content designers'.

ProCopywriters team23 Sep 20165 min read

Get the ProCopywriters newsletter

News, advice and the best new writing from the blog, straight to your inbox. No spam.

Unsubscribe any time.