TAG » content creation

  1. 6 truths about creating winning ideas for your content

    4 May 2021 by Camilla Zajac

    Camilla Zajac’s suggestions for coming up with fresh ideas for your content.

  2. Gated content isn’t a magic bullet for selling stuff

    9 April 2020 by Fi Shailes

    Fi Shailes on the biggest no-no if you’re putting your content behind a registration form.

  3. How to turn your unglamorous information into a marketing tool

    16 October 2019 by Helen Keevy

    Helen Keevy’s a vote for not making your customers forage for information.

  4. How to treat your guest bloggers ‘like a lady’

    20 March 2019 by Fi Shailes

    Fi Shailes on how to get the best out of guest bloggers.

  5. March #ProCopyChat

    12 March 2019 by Helen Bridal

    Develop your content writing services and learn how to refocus your content marketing strategy.

  6. Professional social networking should be about showcasing, not showboatingWoman with her back to a wall and standing in the shadow of a tree looking at her mobile phone.

    9 May 2018 by Elizabeth Hibbert

    Elizabeth Hibbert on how to make sure your social media content isn’t a load of charmless puffery.

  7. What’s the big deal about podcasts?

    12 February 2018 by Sanina Kaur

    Sanina Kaur explains why podcasting can be an effective marketing tool.

  8. Content design for gov.uk – part 4

    21 October 2016 by Dawn Kofie

    “Without the content team, GOV.UK would be a wonderfully designed, perfectly coded, empty shell.”

  9. Content design and the GOV.UK beta – part 3

    11 October 2016 by Dawn Kofie

    In the third of four posts, Sarah Richards, former Head of Content at GOV.UK, continues her story.

  10. Content design and the GOV.UK beta – part 2

    30 September 2016 by Dawn Kofie

    Why did the UK government need a crack team of content designers to cure their web woes?

  11. A (brief) history of content design in the UK Government

    23 September 2016 by Dawn Kofie

    Sarah Richards, former head of the UK’s digital content team, explains how content people became known as ‘content designers’.