Content marketing

22 Sep 2020

How to create a simple content calendar to help you blog consistently

Having trouble keeping your content marketing on track? Anna Lewin’s ideas will help you get out of a rut and into a routine.

21 Sep 2020

9 reasons why I caved and got a mailing list

Jo Watson spells out her reasons for finally building an email list.

16 Sep 2020

Create welcome emails that engage subscribers for the long term – the definitive guide

Sabine Harnau’s comprehensive guide to writing welcome emails that work

09 Sep 2020

Respinning, repurposing, reforming and republishing content

Alice Hollis’ ideas for getting the most out of your content.

26 Aug 2020

What do IT and tech businesses really think about marketing?

Alice Hollis on why you need marketing on board if you want to increase your sales.

01 Jul 2020

How to be a podcast guest

John Espirian explains how to prepare for (and what to do after) your podcast appearance.

26 Jun 2020

Blogging for business, and why you shouldn’t bother

Felicity Wild asks if your business blogging is adding value, or adding to the tidal wave of uninspiring content on the internet?

17 Jun 2020

3 things tech companies should be mindful of when blogging

Alice Hollis’ top 3 no-nos for tech company blogs

09 Apr 2020

Gated content isn’t a magic bullet for selling stuff

Fi Shailes on the biggest no-no if you’re putting your content behind a registration form.

29 Mar 2020

Vanity marketing, and why it’s bad for business

Felicity Wild explains why self-promotion at any cost is great for your ego, but terrible for your customers.

17 Mar 2020

How I use video to surprise and delight my copywriting clients

Lousie Shanahan shares a quick and easy way to use video in your copywriting business.

11 Mar 2020

Two unsurprising (but often overlooked) tips for doing well on social media

Felicity Wild reveals the secrets that will make social media work for you.

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