Content marketing

03 Oct 2019

How to make small print and terms and conditions readable

Leigh James’ tips for making the bits of copy that no-one’s interested in clear and easy to understand

26 Jul 2019

How to get colleagues who aren’t marketers involved in creating content

Getting colleagues who aren’t marketers to create content that’s relevant for readers can be tricky. Catherine Every has some helpful suggestions.

30 May 2019

Email marketing: strategies for improving open and click-through rates

How can you get more people to open your emails – and click the links inside?

3 people on their mobile phones.
06 Feb 2019

Get creative with these 4 easy-to-use social media tools

Lorna Al-Ani’s quick guide to the social media tools you should try.

Person typing on a laptop with the word 'blog' on the screen.
07 Nov 2018

Why content marketing is good for your small business

Ben Hardman explains why content marketing’s a must for small businesses. (And how to do it effectively.)

A man's hand on a computer mouse.
17 Oct 2018

How you can retire on £200 a month (or how and why clickbait works)

Fi Shailes shines a light on the inner workings of clickbait.

An Iphone with an email icon on the screen.
23 May 2018

Ain’t too proud to beg — tone of voice in GDPR emails

Dawn Kofie explains why the tone of voice in the GDPR emails she’s received hasn’t hit the mark.

Person typing on a MacBook.
30 Jun 2017

Blog SEO best practices: a simple 15 step guide

Give your blog posts an SEO boost with these tips from Tim Woods.

08 Dec 2016

6 email lists I actually read (and recommend to you)

Anna Gunning shares her favourite email newsletters for copywriters.

23 Nov 2016

Redefining recruitment in content marketing — an industry in infancy

Read highlights from the Bristol Content Group as they discuss recruiting copywriters and content marketers,

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