Content marketing

01 Jul 2020

How to be a podcast guest

John Espirian explains how to prepare for (and what to do after) your podcast appearance.

26 Jun 2020

Blogging for business, and why you shouldn’t bother

Felicity Wild asks if your business blogging is adding value, or adding to the tidal wave of uninspiring content on the internet?

17 Jun 2020

3 things tech companies should be mindful of when blogging

Alice Hollis’ top 3 no-nos for tech company blogs

09 Apr 2020

Gated content isn’t a magic bullet for selling stuff

Fi Shailes on the biggest no-no if you’re putting your content behind a registration form.

29 Mar 2020

Vanity marketing, and why it’s bad for business

Felicity Wild explains why self-promotion at any cost is great for your ego, but terrible for your customers.

17 Mar 2020

How I use video to surprise and delight my copywriting clients

Lousie Shanahan shares a quick and easy way to use video in your copywriting business.

11 Mar 2020

Two unsurprising (but often overlooked) tips for doing well on social media

Felicity Wild reveals the secrets that will make social media work for you.

05 Feb 2020

Getting Ramadan ready: planning your biggest marketing campaign of the year

It’s not too soon to start thinking about your Ramadan marketing campaign. Louise Butt summarises what you need to do and when.

18 Dec 2019

Freelance writers! Don’t give up!

A pep talk for when freelance copywriting life is getting you down, courtesy of Libby Marks.

03 Oct 2019

How to make small print and terms and conditions readable

Leigh James’ tips for making the bits of copy that no-one’s interested in clear and easy to understand

26 Jul 2019

How to get colleagues who aren’t marketers involved in creating content

Getting colleagues who aren’t marketers to create content that’s relevant for readers can be tricky. Catherine Every has some helpful suggestions.

30 May 2019

Email marketing: strategies for improving open and click-through rates

How can you get more people to open your emails – and click the links inside?

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