Content marketing
21 Sep 2020
9 reasons why I caved and got a mailing list
Jo Watson spells out her reasons for finally building an email list.
16 Sep 2020
Create welcome emails that engage subscribers for the long term – the definitive guide
Sabine Harnau’s comprehensive guide to writing welcome emails that work
09 Sep 2020
Respinning, repurposing, reforming and republishing content
Alice Hollis’ ideas for getting the most out of your content.
26 Aug 2020
What do IT and tech businesses really think about marketing?
Alice Hollis on why you need marketing on board if you want to increase your sales.
01 Jul 2020
John Espirian explains how to prepare for (and what to do after) your podcast appearance.
26 Jun 2020
Blogging for business, and why you shouldn’t bother
Felicity Wild asks if your business blogging is adding value, or adding to the tidal wave of uninspiring content on the internet?
17 Jun 2020
3 things tech companies should be mindful of when blogging
Alice Hollis’ top 3 no-nos for tech company blogs
09 Apr 2020
Gated content isn’t a magic bullet for selling stuff
Fi Shailes on the biggest no-no if you’re putting your content behind a registration form.
29 Mar 2020
Vanity marketing, and why it’s bad for business
Felicity Wild explains why self-promotion at any cost is great for your ego, but terrible for your customers.
17 Mar 2020
How I use video to surprise and delight my copywriting clients
Lousie Shanahan shares a quick and easy way to use video in your copywriting business.
11 Mar 2020
Two unsurprising (but often overlooked) tips for doing well on social media
Felicity Wild reveals the secrets that will make social media work for you.
05 Feb 2020
Getting Ramadan ready: planning your biggest marketing campaign of the year
It’s not too soon to start thinking about your Ramadan marketing campaign. Louise Butt summarises what you need to do and when.
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