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Articles

Everything, newest first.

Respinning, repurposing, reforming and republishing content

Alice Hollis' ideas for getting the most out of your content.

Alice Hollis9 Sep 20205 min read

Lockdown learning: where to find free online content training

Sanina Kaur's list of online content learning opportunities that won't cost you anything.

Sanina Kaur15 Jun 20202 min read

How to write engaging content

Anna Metcalfe's ideas for creating content that draws people in and keeps them reading.

Anna Metcalfe26 Feb 20204 min read

How to turn your unglamorous information into a marketing tool

Helen Keevy's a vote for not making your customers forage for information.

Helen Keevy16 Oct 20195 min read

Why writing clear content sometimes means embracing your inner Anglo-Saxon

What's the Battle of Hastings got to do with effective copywriting? Tom Cross explains.

ProCopywriters team23 Aug 20194 min read

The hidden pitfalls of repurposing content

You can make the most of your content by giving it a new lease of life. But what are the drawbacks to doing this?…

Collective Content21 Aug 20193 min read

How to get colleagues who aren’t marketers involved in creating content

Getting colleagues who aren't marketers to create content that's relevant for readers can be tricky. Catherine Every has some helpful suggestions.

Catherine Every26 Jul 20195 min read

A 12 step programme for email newsletters

Deborah Wroe shares some email newsletter basics.

ProCopywriters team29 May 20193 min read

ProCopywriters news

ProCopywriters has published its 500th post!

What are we doing to celebrate publishing our 500th post? Dawn Kofie explains.

ProCopywriters team31 Oct 20181 min read

How you can retire on £200 a month (or how and why clickbait works)

Fi Shailes shines a light on the inner workings of clickbait.

Fi Shailes17 Oct 20184 min read

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