TAG » Content

  1. Respinning, repurposing, reforming and republishing content

    9 September 2020 by Alice Hollis

    Alice Hollis’ ideas for getting the most out of your content.

  2. Lockdown learning: where to find free online content training

    15 June 2020 by Sanina Kaur

    Sanina Kaur’s list of online content learning opportunities that won’t cost you anything.

  3. How to write engaging content

    26 February 2020 by Anna Metcalfe

    Anna Metcalfe’s ideas for creating content that draws people in and keeps them reading.

  4. How to turn your unglamorous information into a marketing tool

    16 October 2019 by Helen Keevy

    Helen Keevy’s a vote for not making your customers forage for information.

  5. Why writing clear content sometimes means embracing your inner Anglo-Saxon

    23 August 2019 by Editor

    What’s the Battle of Hastings got to do with effective copywriting? Tom Cross explains.

  6. The hidden pitfalls of repurposing content

    21 August 2019 by Collective Content

    You can make the most of your content by giving it a new lease of life. But what are the drawbacks to doing this? Collective Content outline the cons.

  7. How to get colleagues who aren’t marketers involved in creating content

    26 July 2019 by Catherine Every

    Getting colleagues who aren’t marketers to create content that’s relevant for readers can be tricky. Catherine Every has some helpful suggestions.

  8. A 12 step programme for email newsletters

    29 May 2019 by Editor

    Deborah Wroe shares some email newsletter basics.

  9. ProCopywriters has published its 500th post!Fireworks display at night.

    31 October 2018 by Editor

    What are we doing to celebrate publishing our 500th post? Dawn Kofie explains.

  10. How you can retire on ยฃ200 a month (or how and why clickbait works)A man's hand on a computer mouse.

    17 October 2018 by Fi Shailes

    Fi Shailes shines a light on the inner workings of clickbait.