Marketing

05 Nov 2019

Instagurus and faking it up

Is it ever a good idea to position yourself as an online ‘expert’ when you’re just starting out? Oliver Lawerence thinks not.

29 Oct 2019

How to avoid email fails

No one likes getting wordy and unclear emails that leave you with no idea what you’re supposed to do next. Leigh James’ tips will help make it more likely that yours get the results you want.

16 Oct 2019

How to turn your unglamorous information into a marketing tool

Helen Keevy’s a vote for not making your customers forage for information.

A row of postboxes.
29 May 2019

A 12 step programme for email newsletters

Deborah Wroe shares some email newsletter basics.

A 'wrong way' road sign.
06 Aug 2018

A no-hoper’s guide to LinkedIn

John Espirian’s unorthodox guide to making the most of LinkedIn.

The number one in white, with a thin, white circle around it, on a bright red background.
16 Jul 2018

Is One Minute Briefs better than a CV?

Clare Jennings on how to show off your skills without the aid of a portfolio.

25 Jun 2018

Copywriting portfolios: why you need one and how to create it from scratch

Ruth Elvin’s guide to putting together the kind of copywriting portfolio that will help get you work.

The coffee break at a networking event
13 Jun 2018

The 3 most important things I’ve learned about networking

Networking events don’t need to be time-wasting cringe fests. Helen Say shows how to get the most out of them.

Woman with her back to a wall and standing in the shadow of a tree looking at her mobile phone.
09 May 2018

Professional social networking should be about showcasing, not showboating

Elizabeth Hibbert on how to make sure your social media content isn’t a load of charmless puffery.

28 Jul 2016

7 content marketing apps and tools

Anna Gunning shares seven apps and services that can supercharge your content marketing.

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