Marketing
06 Feb 2020
Trust-based marketing in the era of fake news
Louise Shanahan’s suggestions for showing that marketing and honesty aren’t mutually exclusive.
05 Feb 2020
Getting Ramadan ready: planning your biggest marketing campaign of the year
It’s not too soon to start thinking about your Ramadan marketing campaign. Louise Butt summarises what you need to do and when.
08 Jan 2020
Avoiding feast or famine when you’re self-employed
How do you make sure you’ve got a steady stream of work coming in? Anna Metcalfe shares her ideas.
27 Nov 2019
When to write your web content
Helen Keevy a fan of the content-first approach to creating a website. Here’s why.
05 Nov 2019
Is it ever a good idea to position yourself as an online ‘expert’ when you’re just starting out? Oliver Lawerence thinks not.
29 Oct 2019
No one likes getting wordy and unclear emails that leave you with no idea what you’re supposed to do next. Leigh James’ tips will help make it more likely that yours get the results you want.
16 Oct 2019
How to turn your unglamorous information into a marketing tool
Helen Keevy’s a vote for not making your customers forage for information.
29 May 2019
A 12 step programme for email newsletters
Deborah Wroe shares some email newsletter basics.
06 Aug 2018
A no-hoper’s guide to LinkedIn
John Espirian’s unorthodox guide to making the most of LinkedIn.
16 Jul 2018
Is One Minute Briefs better than a CV?
Clare Jennings on how to show off your skills without the aid of a portfolio.
25 Jun 2018
Copywriting portfolios: why you need one and how to create it from scratch
Ruth Elvin’s guide to putting together the kind of copywriting portfolio that will help get you work.
13 Jun 2018
The 3 most important things I’ve learned about networking
Networking events don’t need to be time-wasting cringe fests. Helen Say shows how to get the most out of them.
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