Marketing

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17 Dec 2020

5 tips for writing LinkedIn posts people will actually read

Sian Lewis suggestions for making sure your LinkedIn posts catch and keep your readers’ attention.

08 Dec 2020

Why I’m tired of marketing fluff

Why Alice Hollis has had enough of businesses assuming that jumping on the bandwagon is an effective marketing strategy.

04 Nov 2020

3 ways to create a strong competitive differentiator

Alice Hollis’ guide to finding what makes you and your business unique.

02 Sep 2020

The one time it does matter what people think: business testimonials and wise ways to use them

Are you making the most of your client testimonials? Megan Douglas shows you how to use them to inspire confidence and trust.

26 Aug 2020

What do IT and tech businesses really think about marketing?

Alice Hollis on why you need marketing on board if you want to increase your sales.

15 Jul 2020

Press releases: all you need to know

How do you write, format and send a press release so it will be picked up by the media? Mary Whitehouse explains all.

28 Apr 2020

Bollocks to showing up

Posting for the sake of posting? ‘I’ll pass, thanks’ says Jo Watson.

17 Mar 2020

How I use video to surprise and delight my copywriting clients

Lousie Shanahan shares a quick and easy way to use video in your copywriting business.

17 Mar 2020

Easy ways to repurpose your blog content

How do you make the most of your content? Alice Hollis has a few ideas.

11 Mar 2020

Two unsurprising (but often overlooked) tips for doing well on social media

Felicity Wild reveals the secrets that will make social media work for you.

03 Mar 2020

Does automating your Twitter account compromise your authenticity?

Anna Metcalfe decided to give a Twitter automation tool a go. Here’s what happened.

06 Feb 2020

Trust-based marketing in the era of fake news

Louise Shanahan’s suggestions for showing that marketing and honesty aren’t mutually exclusive.

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