Marketing

17 May 2022

When is the right time to build your next website?

Start afresh or upgrade what you’ve got? Lee Townsend’s thoughts about updating your website.

30 Mar 2022

Don’t waste money on Google Ads like this

Anna Gunning’s pointers for avoiding common Google Ads clangers

09 Mar 2022

Why I turned tracking off on my newsletter

Sally Fox shares why she stopped using tracking on her newsletter and what happened afterwards

25 Jan 2022

My small and medium business lightbulb moment

Irene Triendl’s realization about the most important thing you need to do when you’re marketing tech to small and medium businesses

24 Aug 2021

Ethical marketing – taking the bro out of your business

Lily Karenza believes there’s an alternative to aggressive and manipulative marketing

16 Aug 2021

6 brands that use content in ingenious ways

Corinne Homer highlights a handful of brands that are great at creating engaging and sticky content

04 Aug 2021

The false economy of cheap copy (updated for 2021)

When it comes to copy, you get what you pay for says Felicity Wild

20 Jul 2021

One name isn’t enough – formulas for pet names

Leigh James explains what naming pets and naming brands have in common.

14 Jul 2021

Copywriters, we need to talk about ROI

Felicity Wild explores the ways that copywriters can show the positive impact their work has on their client’s bottom line

20 Apr 2021

7 core benefits of a key message document

Edward Beaman outlines the benefits of having a home for your most important marketing messages

31 Mar 2021

Freelance websites: trends, issues and ideas to try

Corrina Keefe cast her eye over a selection of copywriters’ websites. Here’s what she found.

16 Mar 2021

Networking tips for freelance introverts

Lily Karenza suggests ways that self-employed introverts can take the pain out of making contacts and building business relationships.

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