Marketing

Start afresh or upgrade what you’ve got? Lee Townsend’s thoughts about updating your website.

Anna Gunning’s pointers for avoiding common Google Ads clangers

Sally Fox shares why she stopped using tracking on her newsletter and what happened afterwards

Irene Triendl’s realization about the most important thing you need to do when you’re marketing tech to small and medium businesses

Lily Karenza believes there’s an alternative to aggressive and manipulative marketing

Corinne Homer highlights a handful of brands that are great at creating engaging and sticky content

When it comes to copy, you get what you pay for says Felicity Wild

Leigh James explains what naming pets and naming brands have in common.

Felicity Wild explores the ways that copywriters can show the positive impact their work has on their client’s bottom line

Edward Beaman outlines the benefits of having a home for your most important marketing messages

Corrina Keefe cast her eye over a selection of copywriters’ websites. Here’s what she found.

Lily Karenza suggests ways that self-employed introverts can take the pain out of making contacts and building business relationships.

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