Marketing

Leigh James explains what naming pets and naming brands have in common.

Felicity Wild explores the ways that copywriters can show the positive impact their work has on their client’s bottom line

Edward Beaman outlines the benefits of having a home for your most important marketing messages

Corrina Keefe cast her eye over a selection of copywriters’ websites. Here’s what she found.

Lily Karenza suggests ways that self-employed introverts can take the pain out of making contacts and building business relationships.

Sian Lewis suggestions for making sure your LinkedIn posts catch and keep your readers’ attention.

Why Alice Hollis has had enough of businesses assuming that jumping on the bandwagon is an effective marketing strategy.

Alice Hollis’ guide to finding what makes you and your business unique.

Are you making the most of your client testimonials? Megan Douglas shows you how to use them to inspire confidence and trust.

Alice Hollis on why you need marketing on board if you want to increase your sales.

How do you write, format and send a press release so it will be picked up by the media? Mary Whitehouse explains all.

Posting for the sake of posting? ‘I’ll pass, thanks’ says Jo Watson.

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