Marketing

06 Feb 2020

Trust-based marketing in the era of fake news

Louise Shanahan’s suggestions for showing that marketing and honesty aren’t mutually exclusive.

05 Feb 2020

Getting Ramadan ready: planning your biggest marketing campaign of the year

It’s not too soon to start thinking about your Ramadan marketing campaign. Louise Butt summarises what you need to do and when.

08 Jan 2020

Avoiding feast or famine when you’re self-employed

How do you make sure you’ve got a steady stream of work coming in? Anna Metcalfe shares her ideas.

27 Nov 2019

When to write your web content

Helen Keevy a fan of the content-first approach to creating a website. Here’s why.

05 Nov 2019

Instagurus and faking it up

Is it ever a good idea to position yourself as an online ‘expert’ when you’re just starting out? Oliver Lawerence thinks not.

29 Oct 2019

How to avoid email fails

No one likes getting wordy and unclear emails that leave you with no idea what you’re supposed to do next. Leigh James’ tips will help make it more likely that yours get the results you want.

16 Oct 2019

How to turn your unglamorous information into a marketing tool

Helen Keevy’s a vote for not making your customers forage for information.

A row of postboxes.
29 May 2019

A 12 step programme for email newsletters

Deborah Wroe shares some email newsletter basics.

A 'wrong way' road sign.
06 Aug 2018

A no-hoper’s guide to LinkedIn

John Espirian’s unorthodox guide to making the most of LinkedIn.

The number one in white, with a thin, white circle around it, on a bright red background.
16 Jul 2018

Is One Minute Briefs better than a CV?

Clare Jennings on how to show off your skills without the aid of a portfolio.

25 Jun 2018

Copywriting portfolios: why you need one and how to create it from scratch

Ruth Elvin’s guide to putting together the kind of copywriting portfolio that will help get you work.

The coffee break at a networking event
13 Jun 2018

The 3 most important things I’ve learned about networking

Networking events don’t need to be time-wasting cringe fests. Helen Say shows how to get the most out of them.

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