Marketing

24 Aug 2021

Ethical marketing – taking the bro out of your business

Lily Karenza believes there’s an alternative to aggressive and manipulative marketing

16 Aug 2021

6 brands that use content in ingenious ways

Corinne Homer highlights a handful of brands that are great at creating engaging and sticky content

04 Aug 2021

The false economy of cheap copy (updated for 2021)

When it comes to copy, you get what you pay for says Felicity Wild

20 Jul 2021

One name isn’t enough – formulas for pet names

Leigh James explains what naming pets and naming brands have in common.

14 Jul 2021

Copywriters, we need to talk about ROI

Felicity Wild explores the ways that copywriters can show the positive impact their work has on their client’s bottom line

20 Apr 2021

7 core benefits of a key message document

Edward Beaman outlines the benefits of having a home for your most important marketing messages

31 Mar 2021

Freelance websites: trends, issues and ideas to try

Corrina Keefe cast her eye over a selection of copywriters’ websites. Here’s what she found.

16 Mar 2021

Networking tips for freelance introverts

Lily Karenza suggests ways that self-employed introverts can take the pain out of making contacts and building business relationships.

Image shows - LinkedIn and social media icons on a screen
17 Dec 2020

5 tips for writing LinkedIn posts people will actually read

Sian Lewis suggestions for making sure your LinkedIn posts catch and keep your readers’ attention.

08 Dec 2020

Why I’m tired of marketing fluff

Why Alice Hollis has had enough of businesses assuming that jumping on the bandwagon is an effective marketing strategy.

04 Nov 2020

3 ways to create a strong competitive differentiator

Alice Hollis’ guide to finding what makes you and your business unique.

02 Sep 2020

The one time it does matter what people think: business testimonials and wise ways to use them

Are you making the most of your client testimonials? Megan Douglas shows you how to use them to inspire confidence and trust.

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