Marketing

17 May 2022
When is the right time to build your next website?
Start afresh or upgrade what you’ve got? Lee Townsend’s thoughts about updating your website.

30 Mar 2022
Don’t waste money on Google Ads like this
Anna Gunning’s pointers for avoiding common Google Ads clangers

09 Mar 2022
Why I turned tracking off on my newsletter
Sally Fox shares why she stopped using tracking on her newsletter and what happened afterwards

25 Jan 2022
My small and medium business lightbulb moment
Irene Triendl’s realization about the most important thing you need to do when you’re marketing tech to small and medium businesses

24 Aug 2021
Ethical marketing – taking the bro out of your business
Lily Karenza believes there’s an alternative to aggressive and manipulative marketing

16 Aug 2021
6 brands that use content in ingenious ways
Corinne Homer highlights a handful of brands that are great at creating engaging and sticky content

04 Aug 2021
The false economy of cheap copy (updated for 2021)
When it comes to copy, you get what you pay for says Felicity Wild

20 Jul 2021
One name isn’t enough ā formulas for pet names
Leigh James explains what naming pets and naming brands have in common.

14 Jul 2021
Copywriters, we need to talk about ROI
Felicity Wild explores the ways that copywriters can show the positive impact their work has on their client’s bottom line

20 Apr 2021
7 core benefits of a key message document
Edward Beaman outlines the benefits of having a home for your most important marketing messages

31 Mar 2021
Freelance websites: trends, issues and ideas to try
Corrina Keefe cast her eye over a selection of copywriters’ websites. Here’s what she found.

16 Mar 2021
Networking tips for freelance introverts
Lily Karenza suggests ways that self-employed introverts can take the pain out of making contacts and building business relationships.
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