Marketing
28 Apr 2020
Posting for the sake of posting? ‘I’ll pass, thanks’ says Jo Watson.
17 Mar 2020
How I use video to surprise and delight my copywriting clients
Lousie Shanahan shares a quick and easy way to use video in your copywriting business.
17 Mar 2020
Easy ways to repurpose your blog content
How do you make the most of your content? Alice Hollis has a few ideas.
11 Mar 2020
Two unsurprising (but often overlooked) tips for doing well on social media
Felicity Wild reveals the secrets that will make social media work for you.
03 Mar 2020
Does automating your Twitter account compromise your authenticity?
Anna Metcalfe decided to give a Twitter automation tool a go. Here’s what happened.
06 Feb 2020
Trust-based marketing in the era of fake news
Louise Shanahan’s suggestions for showing that marketing and honesty aren’t mutually exclusive.
05 Feb 2020
Getting Ramadan ready: planning your biggest marketing campaign of the year
It’s not too soon to start thinking about your Ramadan marketing campaign. Louise Butt summarises what you need to do and when.
08 Jan 2020
Avoiding feast or famine when you’re self-employed
How do you make sure you’ve got a steady stream of work coming in? Anna Metcalfe shares her ideas.
27 Nov 2019
When to write your web content
Helen Keevy a fan of the content-first approach to creating a website. Here’s why.
05 Nov 2019
Is it ever a good idea to position yourself as an online ‘expert’ when you’re just starting out? Oliver Lawerence thinks not.
29 Oct 2019
No one likes getting wordy and unclear emails that leave you with no idea what you’re supposed to do next. Leigh James’ tips will help make it more likely that yours get the results you want.
16 Oct 2019
How to turn your unglamorous information into a marketing tool
Helen Keevy’s a vote for not making your customers forage for information.
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