Marketing

26 Aug 2020

What do IT and tech businesses really think about marketing?

Alice Hollis on why you need marketing on board if you want to increase your sales.

15 Jul 2020

Press releases: all you need to know

How do you write, format and send a press release so it will be picked up by the media? Mary Whitehouse explains all.

28 Apr 2020

Bollocks to showing up

Posting for the sake of posting? ‘I’ll pass, thanks’ says Jo Watson.

17 Mar 2020

How I use video to surprise and delight my copywriting clients

Lousie Shanahan shares a quick and easy way to use video in your copywriting business.

17 Mar 2020

Easy ways to repurpose your blog content

How do you make the most of your content? Alice Hollis has a few ideas.

11 Mar 2020

Two unsurprising (but often overlooked) tips for doing well on social media

Felicity Wild reveals the secrets that will make social media work for you.

03 Mar 2020

Does automating your Twitter account compromise your authenticity?

Anna Metcalfe decided to give a Twitter automation tool a go. Here’s what happened.

06 Feb 2020

Trust-based marketing in the era of fake news

Louise Shanahan’s suggestions for showing that marketing and honesty aren’t mutually exclusive.

05 Feb 2020

Getting Ramadan ready: planning your biggest marketing campaign of the year

It’s not too soon to start thinking about your Ramadan marketing campaign. Louise Butt summarises what you need to do and when.

08 Jan 2020

Avoiding feast or famine when you’re self-employed

How do you make sure you’ve got a steady stream of work coming in? Anna Metcalfe shares her ideas.

27 Nov 2019

When to write your web content

Helen Keevy a fan of the content-first approach to creating a website. Here’s why.

05 Nov 2019

Instagurus and faking it up

Is it ever a good idea to position yourself as an online ‘expert’ when you’re just starting out? Oliver Lawerence thinks not.

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