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Tagged

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← All articles

Articles

Everything, newest first.

Is it OK to start a sentence with ‘and’?

Not everything you learned about writing when you were at school is right says Rob Davies

ProCopywriters team9 Aug 20224 min read

The surprising history of common words and phrases

Leigh James delves into the origins of everyday expressions

Leigh James16 Nov 20215 min read

How to steer clients away from hyperbole and boost their customer engagement

Catherine Jones spells out why exaggeration, puffery and empty business jargon make for truly terrible copy

Catherine Jones12 Oct 20215 min read

Why we need to stop using war metaphors to talk about illness

Is using military metaphors helpful when we're talking about sickness and disease? Louise Shanahan doesn't think so.

Louise Shanahan11 Jan 20212 min read

Suggestive biscuits and strangled eggs – reimagined words

Leigh James explores the pleasures of playful language

Leigh James3 Jul 20203 min read

Why grammar pedants hate me

Jo Watson has no time for grammar pendants. Here's why.

Jo Watson21 Nov 20194 min read

Write like you talk. Nuff said

You don't have to use stuffy, formal language in your content. Matthew Drzymala explains why.

Matthew Drzymala2 Oct 20192 min read

Everything before the but is bollocks

Leigh James shows how using 'but' can stop you getting your point across.

Leigh James12 Sep 20191 min read

Why writing clear content sometimes means embracing your inner Anglo-Saxon

What's the Battle of Hastings got to do with effective copywriting? Tom Cross explains.

ProCopywriters team23 Aug 20194 min read

Why do people insist on using certain words incorrectly?

Alice Hollis takes us through some of her word-related bugbears.

Alice Hollis19 Jun 20193 min read

Speak another language? You could offer multilingual copywriting

Fuschia Hutton on how having another language may help you add a string to your copywriting bow.

Fuschia Hutton12 Dec 20184 min read

How to write like a bloody person

No-nonsense advice from Andy Nattan on banishing jargon and corpspeak from business writing.

ProCopywriters team4 Jul 20186 min read

Showing 12 of 17

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