TAG » language

  1. Suggestive biscuits and strangled eggs – reimagined words

    3 July 2020 by Leigh James

    Leigh James explores the pleasures of playful language


  2. Why grammar pedants hate me

    21 November 2019 by Jo Watson

    Jo Watson has no time for grammar pendants. Here’s why.


  3. Write like you talk. Nuff said

    2 October 2019 by Matthew Drzymala

    You don’t have to use stuffy, formal language in your content. Matthew Drzymala explains why.


  4. Everything before the but is bollocks

    12 September 2019 by Leigh James

    Leigh James shows how using ‘but’ can stop you getting your point across.


  5. Why writing clear content sometimes means embracing your inner Anglo-Saxon

    23 August 2019 by Tom Cross

    What’s the Battle of Hastings got to do with effective copywriting? Tom Cross explains.


  6. Why do people insist on using certain words incorrectly?old books opened out and laid face up.

    19 June 2019 by Alice Hollis

    Alice Hollis takes us through some of her word-related bugbears.


  7. Speak another language? You could offer multilingual copywriting

    12 December 2018 by Fuschia Hutton

    Fuschia Hutton on how having another language may help you add a string to your copywriting bow.


  8. How to write like a bloody personA white robot holding an Ipad.

    4 July 2018 by Andrew

    No-nonsense advice from Andy Nattan on banishing jargon and corpspeak from business writing.


  9. Are you getting these 19 common expressions wrong?

    20 June 2018 by Sarah Townsend

    Sarah Townsend’s rundown of frequently made word blunders and mix-ups.


  10. Want to be a better copywriter? Stop being precious about your workclear water

    26 February 2018 by Felicity Wild

    Felicity Wild on how to stop yourself from sliding into copywriting lingo.


  11. 10 words copywriters wish existedWhite neon words on a wall

    12 July 2017 by Sophie Deal

    Sophie Deal shares 10 words she’d love to have at her disposal.


  12. Is it EVER okay to swear in marketing copy?

    28 May 2015 by Doug Kessler

    Doug Kessler challenges us to think about why swear words are a no-go zone in marketing copy.


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