Is using military metaphors helpful when we’re talking about sickness and disease? Louise Shanahan doesn’t think so.
TAG » language
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Why we need to stop using war metaphors to talk about illness
11 January 2021 by Louise ShanahanCategory: Blog, Language and grammarTags: language | Comments (1)
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Suggestive biscuits and strangled eggs – reimagined words
3 July 2020 by Leigh JamesLeigh James explores the pleasures of playful language
Category: Blog, Language and grammarTags: creativity, language |
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Why grammar pedants hate me
21 November 2019 by Jo WatsonJo Watson has no time for grammar pendants. Here’s why.
Category: Blog, Language and grammarTags: Grammar pedants, language, prescriptivism |
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Write like you talk. Nuff said
2 October 2019 by Matthew DrzymalaYou don’t have to use stuffy, formal language in your content. Matthew Drzymala explains why.
Category: Blog, Copywriting technique, Language and grammarTags: language |
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Everything before the but is bollocks
12 September 2019 by Leigh JamesLeigh James shows how using ‘but’ can stop you getting your point across.
Category: Blog, Language and grammarTags: language, language writing but |
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Why writing clear content sometimes means embracing your inner Anglo-Saxon
23 August 2019 by Tom CrossWhat’s the Battle of Hastings got to do with effective copywriting? Tom Cross explains.
Category: Blog, Language and grammarTags: Content, copywriting, English, history, language |
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Why do people insist on using certain words incorrectly?
19 June 2019 by Alice HollisAlice Hollis takes us through some of her word-related bugbears.
Category: Blog, Language and grammarTags: incorrect word usage, language |
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Speak another language? You could offer multilingual copywriting
12 December 2018 by Fuschia HuttonFuschia Hutton on how having another language may help you add a string to your copywriting bow.
Category: Blog, SpecialismsTags: bilingual copywriting, language, multilingual copywriting, Transcreation, Translation |
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How to write like a bloody person
4 July 2018 by AndrewNo-nonsense advice from Andy Nattan on banishing jargon and corpspeak from business writing.
Category: Blog, Copywriting technique, Language and grammarTags: jargon, language |
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Are you getting these 19 common expressions wrong?
20 June 2018 by Sarah TownsendSarah Townsend’s rundown of frequently made word blunders and mix-ups.
Category: Blog, Language and grammarTags: language, writing, writing mistakes, Writing tips |
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Want to be a better copywriter? Stop being precious about your work
26 February 2018 by Felicity WildFelicity Wild on how to stop yourself from sliding into copywriting lingo.
Category: Blog, Copywriting technique, Language and grammarTags: copywriting, jargon, language, writing |
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10 words copywriters wish existed
12 July 2017 by Sophie DealSophie Deal shares 10 words she’d love to have at her disposal.
Category: Blog, Blog Main Feature, Copywriting lifeTags: copywriters, copywriting, language, new words, Oxford English Dictionary | Comments (4)