George Caveney on why if your aim is to craft clear and compelling messages, buzzwords and jargon are not your friends
TAG » jargon
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Jargon is exclusive
18 April 2023 by George CaveneyCategory: Blog, Copywriting techniqueTags: brand jargon, jargon |
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Why the word ‘stakeholder’ must die
29 September 2021 by Tessa Parry-WingfieldTessa Parry-Wingfield lets rip about the latest addition to her Dictionary of Banned Words
Category: Blog, Language and grammarTags: jargon |
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How to write like a bloody person
4 July 2018 by EditorNo-nonsense advice from Andy Nattan on banishing jargon and corpspeak from business writing.
Category: Blog, Copywriting technique, Language and grammarTags: jargon, language |
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Want to be a better copywriter? Stop being precious about your work
26 February 2018 by EditorFelicity Wild on how to stop yourself from sliding into copywriting lingo.
Category: Blog, Copywriting technique, Language and grammarTags: copywriting, jargon, language, writing |
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Can we have an i-conversation about words that get your goat?
12 September 2016 by Dawn KofieLouise Powney shares some of the jargon and buzzwords that prevent her from having a positive reading experience.
Category: Copywriting techniqueTags: buzzwords, jargon |
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On the front line against the jargonauts
1 February 2016 by Ryan WallmanRyan Wallman on the war against corporate jargon.
Category: Copywriting lifeTags: buzzwords, corpspeak, Don Watson, Dr Draper, emojis, jargon, Ogilvy | Comments (4)
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Cheeky Nando’s – a copywriting message behind the meme
21 May 2015 by EditorThe Nando’s meme shows how using jargon or the vernacular can alienate large parts of your target audience.
Category: Blog, Copywriting critiquesTags: jargon, nando's, slang, vernacular | Comments (2)