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CraftJargon is exclusive
George Caveney on why if your aim is to craft clear and compelling messages, buzzwords and jargon are not your friends
George Caveney18 Apr 20234 min read
CraftWhy the word ‘stakeholder’ must die
Tessa Parry-Wingfield lets rip about the latest addition to her Dictionary of Banned Words
Tessa Parry-Wingfield29 Sep 20212 min read
CraftHow to write like a bloody person
No-nonsense advice from Andy Nattan on banishing jargon and corpspeak from business writing.
ProCopywriters team4 Jul 20186 min read
CraftWant to be a better copywriter? Stop being precious about your work
Felicity Wild on how to stop yourself from sliding into copywriting lingo.
ProCopywriters team26 Feb 20183 min read
CraftCan we have an i-conversation about words that get your goat?
Louise Powney shares some of the jargon and buzzwords that prevent her from having a positive reading experience.
ProCopywriters team12 Sep 20163 min readOn the front line against the jargonauts
Ryan Wallman on the war against corporate jargon.
Ryan Wallman1 Feb 20162 min readCheeky Nando’s – a copywriting message behind the meme
The Nando’s meme shows how using jargon or the vernacular can alienate large parts of your target audience.
ProCopywriters team21 May 20152 min readGet the ProCopywriters newsletter
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