TAG » jargon

  1. Jargon is exclusive

    18 April 2023 by George Caveney

    George Caveney on why if your aim is to craft clear and compelling messages, buzzwords and jargon are not your friends

  2. Why the word ‘stakeholder’ must die

    29 September 2021 by Tessa Parry-Wingfield

    Tessa Parry-Wingfield lets rip about the latest addition to her Dictionary of Banned Words

  3. How to write like a bloody personA white robot holding an Ipad.

    4 July 2018 by Editor

    No-nonsense advice from Andy Nattan on banishing jargon and corpspeak from business writing.

  4. Want to be a better copywriter? Stop being precious about your workclear water

    26 February 2018 by Editor

    Felicity Wild on how to stop yourself from sliding into copywriting lingo.

  5. Can we have an i-conversation about words that get your goat?

    12 September 2016 by Dawn Kofie

    Louise Powney shares some of the jargon and buzzwords that prevent her from having a positive reading experience.

  6. On the front line against the jargonauts

    1 February 2016 by Ryan Wallman

    Ryan Wallman on the war against corporate jargon.

  7. Cheeky Nando’s – a copywriting message behind the meme

    21 May 2015 by Editor

    The Nando’s meme shows how using jargon or the vernacular can alienate large parts of your target audience.