The Nando’s meme shows how using jargon or the vernacular can alienate large parts of your target audience.
Category: Blog, Copywriting critiquesTags: jargon, nando's, slang, vernacular | Comments (2)
Join the PCN
From just £4 per month you could have a profile on PCN. Find work, network and get support from your peers...
Explore the blog
Recent member spotlights
Oliver Lea-Wilson — ProCopywriters Member Spotlight
Liz Bell — ProCopywriters Member Spotlight
Ed Prichard — ProCopywriters Member Spotlight Revisited
Find a Copywriter