Find a Copywriter
- Copywriter Directories
- Hiring Guides
  How to use our directory
- Member spotlight
  Katherine Wildman
  "I need to soak my brain in a client’s business until the good stuff is leaking out at the edges."
  Julian Abel
  "I always present ideas with a range of mild to wild, because clients need to see what's possible before they can make a decision."
  Fran Morgan
  "AI is a great tool, but for me copywriting is less about the end product (the words) and more about the process that ensures those words meet the objective."
Become a member

Join ProCopywriters

Connect with peers, develop your skills and extend your reach on our blog.

Become a member
Learn
- Events
  Learning and networking events
  WED
  11
  NOV
  Creative Confidence: Generating Fresh Ideas Under Pressure
  Location: Online
  TUE
  24
  NOV
  AI Copywriting | Special Interest Group | Live Chat
  Location: Online
  THU
  3
  DEC
  Copywriting & AI: 2026 in Review
  Location: Online
- Training
  One-day courses
5-6th November 2026

CopyCon 2026

Jump into workshops, panels and keynotes focusing on copy, craft, content and strategy.

Find out more
Guides and Resources
573 copywriters tell all

Copywriter Survey 2026

Read our free survey report for insights into earnings, backgrounds, training, and attitudes to AI.

Read the Report
Standards
- The Copywriter Code
  A new standard of professionalism for commercial writers
- Competency Framework
- About the Copywriter Code
A professional standard

Sign the Code

Subscribe to the first professional standard for copywriters.

Sign
Blog
Join
Login

Tagged

brand jargon

← All articles

Articles

Everything, newest first.

Jargon is exclusive

George Caveney on why if your aim is to craft clear and compelling messages, buzzwords and jargon are not your friends

George Caveney18 Apr 20234 min read

Brand jargon: demystified

A selection of definitions of brand-related marketing speak courtesy of Felicity Wild

ProCopywriters team2 Feb 20234 min read

Get the ProCopywriters newsletter

News, advice and the best new writing from the blog, straight to your inbox. No spam.

Unsubscribe any time.