Advertising & branding

30 Nov 2017

Why is branding important for freelance copywriters?

Leif Kendall suggests that branding can give you a head start when it comes to finding clients you love.

18 Apr 2016

When slogans do what they say on the tin

How many of the slogans we know and love can be taken seriously? Kady Potter picks some of the best-known brand straplines and puts them to the test.

15 Feb 2016

Wake up and smell the formaldehyde

Jackie Harris says marketers need to rethink the way they talk to the ‘over 50s’ market.

08 Feb 2016

Sixty-second slogans

One rule. One Minute. Create an ad. Have you given One Minute Briefs a go yet?

11 Nov 2015

Just what are the John Lewis Christmas ads?

Tom Albrighton on the 2015 John Lewis Christmas ad and the evolution of the strategy behind the ads.

10 Aug 2015

The power of food and drink advertising

Rebecca Magnus on the art of food and drink copywriting.

05 Aug 2015

Marmite’s Summer of Love

Will Aitkenhead on the new Marmite campaign, which encourages the ‘haters’ to give it one more go.

22 Jul 2015

The name game

James Morgan on the trials and tribulations of choosing a name for your copywriting business.

08 Apr 2015

The power of words – Depaul UK’s innovative new campaign

A clever, visually striking campaign that will get people to stop and think about how they can help.

10 Nov 2014

Craving simpler times?

Are we changing as consumers? Could we be craving the allure of simpler times?

27 May 2014

First principle

Media technologies should always be subservient to the ideas and the messages we want to put in them.

01 Aug 2012

The Danny Boyle Effect

What Danny Boyle’s magnificent opening ceremony can teach copywriters about trusting their audience.

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