Advertising & branding

syndicate-1207270_1280 18 Apr 2016

How many of the slogans we know and love can be taken seriously? Kady Potter picks some of the best-known brand straplines and puts them to the test.

static1.squarespace.com 15 Feb 2016

Jackie Harris says marketers need to rethink the way they talk to the ‘over 50s’ market.

One Minute Briefs ads 08 Feb 2016

One rule. One Minute. Create an ad. Have you given One Minute Briefs a go yet?

Still from John Lewis 'Man on the Moon' ad 11 Nov 2015

Tom Albrighton on the 2015 John Lewis Christmas ad and the evolution of the strategy behind the ads.

Strawberry yoghurt with muesli 10 Aug 2015

Rebecca Magnus on the art of food and drink copywriting.

Marmite jars 05 Aug 2015

Will Aitkenhead on the new Marmite campaign, which encourages the ‘haters’ to give it one more go.

'What's in a name...' Shakespeare quote 22 Jul 2015

James Morgan on the trials and tribulations of choosing a name for your copywriting business.

Depaul poster 08 Apr 2015

A clever, visually striking campaign that will get people to stop and think about how they can help.

tesco 10 Nov 2014

Are we changing as consumers? Could we be craving the allure of simpler times?

Image by RWLinder 27 May 2014

Media technologies should always be subservient to the ideas and the messages we want to put in them.

meT3hNy 01 Aug 2012

What Danny Boyle’s magnificent opening ceremony can teach copywriters about trusting their audience.