Advertising & branding

18 Apr 2016

How many of the slogans we know and love can be taken seriously? Kady Potter picks some of the best-known brand straplines and puts them to the test.

15 Feb 2016

Jackie Harris says marketers need to rethink the way they talk to the ‘over 50s’ market.

08 Feb 2016

One rule. One Minute. Create an ad. Have you given One Minute Briefs a go yet?

11 Nov 2015

Tom Albrighton on the 2015 John Lewis Christmas ad and the evolution of the strategy behind the ads.

10 Aug 2015

Rebecca Magnus on the art of food and drink copywriting.

05 Aug 2015

Will Aitkenhead on the new Marmite campaign, which encourages the ‘haters’ to give it one more go.

22 Jul 2015

James Morgan on the trials and tribulations of choosing a name for your copywriting business.

08 Apr 2015

A clever, visually striking campaign that will get people to stop and think about how they can help.

10 Nov 2014

Are we changing as consumers? Could we be craving the allure of simpler times?

27 May 2014

Media technologies should always be subservient to the ideas and the messages we want to put in them.

01 Aug 2012

What Danny Boyle’s magnificent opening ceremony can teach copywriters about trusting their audience.