Advertising & branding
18 Apr 2016
How many of the slogans we know and love can be taken seriously? Kady Potter picks some of the best-known brand straplines and puts them to the test.
15 Feb 2016
Jackie Harris says marketers need to rethink the way they talk to the ‘over 50s’ market.
08 Feb 2016
One rule. One Minute. Create an ad. Have you given One Minute Briefs a go yet?
11 Nov 2015
Tom Albrighton on the 2015 John Lewis Christmas ad and the evolution of the strategy behind the ads.
10 Aug 2015
Rebecca Magnus on the art of food and drink copywriting.
05 Aug 2015
Will Aitkenhead on the new Marmite campaign, which encourages the ‘haters’ to give it one more go.
22 Jul 2015
James Morgan on the trials and tribulations of choosing a name for your copywriting business.
08 Apr 2015
A clever, visually striking campaign that will get people to stop and think about how they can help.
10 Nov 2014
Are we changing as consumers? Could we be craving the allure of simpler times?
27 May 2014
Media technologies should always be subservient to the ideas and the messages we want to put in them.
01 Aug 2012
What Danny Boyle’s magnificent opening ceremony can teach copywriters about trusting their audience.