Advertising & branding

17 May 2022

When is the right time to build your next website?

Start afresh or upgrade what you’ve got? Lee Townsend’s thoughts about updating your website.

08 Feb 2022

Bland awareness

Jo Watson explains why marketing your business shouldn’t be an identikit, me me me or focus-free affair

17 Feb 2021

Award-winning? So what?

Andy Nattan explains why he has no time for adverts that don’t do what they’re supposed to, award-winning or not.

19 Jan 2021

How to build a brand that means something to someone

Alice Hollis explains what branding is, and why it’s worth the effort

23 Apr 2020

A new era in ‘woke’ food labelling

What do socially conscious customers demand from their food labels and food packaging? And what does this mean for copywriters? Jonathan Finch investigates.

14 Jan 2020

4 ways to write marketing copy that stands the test of time

Collective Content’s guide to future-proofing your content

30 May 2019

How poetry and rhythm can help you write powerful copy

Richard Spencer from A Thousand Monkeys discusses how rhythm has a powerful effect on your copy.

28 May 2019

How to write an effective brand manifesto

Richard Spencer of writing agency A Thousand Monkeys shares his advice on crafting an effective brand manifesto.

A man and a woman doing a yoga pose.
03 Apr 2019

How words get people to trust you — and why it’s so darned important to be consistent

Katherine Wildman on why using the same specific and up-to-date messaging in your branding is a must.

21 May 2018

How to write a professional bio that makes you look awesome

Rob Bullen-Whatling shares his template for creating a personal bio that conveys who you are AND helps you stand out

30 Nov 2017

Why is branding important for freelance copywriters?

Leif Kendall suggests that branding can give you a head start when it comes to finding clients you love.

18 Apr 2016

When slogans do what they say on the tin

How many of the slogans we know and love can be taken seriously? Kady Potter picks some of the best-known brand straplines and puts them to the test.

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