Advertising & branding
23 Apr 2020
A new era in ‘woke’ food labelling
What do socially conscious customers demand from their food labels and food packaging? And what does this mean for copywriters? Jonathan Finch investigates.
14 Jan 2020
4 ways to write marketing copy that stands the test of time
Collective Content’s guide to future-proofing your content
30 May 2019
How poetry and rhythm can help you write powerful copy
Richard Spencer from A Thousand Monkeys discusses how rhythm has a powerful effect on your copy.
28 May 2019
How to write an effective brand manifesto
Richard Spencer of writing agency A Thousand Monkeys shares his advice on crafting an effective brand manifesto.
03 Apr 2019
How words get people to trust you — and why it’s so darned important to be consistent
Katherine Wildman on why using the same specific and up-to-date messaging in your branding is a must.
21 May 2018
How to write a professional bio that makes you look awesome
Rob Bullen-Whatling shares his template for creating a personal bio that conveys who you are AND helps you stand out
30 Nov 2017
Why is branding important for freelance copywriters?
Leif Kendall suggests that branding can give you a head start when it comes to finding clients you love.
18 Apr 2016
When slogans do what they say on the tin
How many of the slogans we know and love can be taken seriously? Kady Potter picks some of the best-known brand straplines and puts them to the test.
15 Feb 2016
Wake up and smell the formaldehyde
Jackie Harris says marketers need to rethink the way they talk to the ‘over 50s’ market.
08 Feb 2016
One rule. One Minute. Create an ad. Have you given One Minute Briefs a go yet?
11 Nov 2015
Just what are the John Lewis Christmas ads?
Tom Albrighton on the 2015 John Lewis Christmas ad and the evolution of the strategy behind the ads.
10 Aug 2015
The power of food and drink advertising
Rebecca Magnus on the art of food and drink copywriting.
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