Advertising & branding

Katherine Wildman on why using the same specific and up-to-date messaging in your branding is a must.

Rob Bullen-Whatling shares his template for creating a personal bio that conveys who you are AND helps you stand out

Leif Kendall suggests that branding can give you a head start when it comes to finding clients you love.

How many of the slogans we know and love can be taken seriously? Kady Potter picks some of the best-known brand straplines and puts them to the test.

Jackie Harris says marketers need to rethink the way they talk to the ‘over 50s’ market.

One rule. One Minute. Create an ad. Have you given One Minute Briefs a go yet?

Tom Albrighton on the 2015 John Lewis Christmas ad and the evolution of the strategy behind the ads.

Rebecca Magnus on the art of food and drink copywriting.

Will Aitkenhead on the new Marmite campaign, which encourages the ‘haters’ to give it one more go.

James Morgan on the trials and tribulations of choosing a name for your copywriting business.

A clever, visually striking campaign that will get people to stop and think about how they can help.

Are we changing as consumers? Could we be craving the allure of simpler times?

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