Advertising & branding

Tom Albrighton on the 2015 John Lewis Christmas ad and the evolution of the strategy behind the ads.

Rebecca Magnus on the art of food and drink copywriting.

Will Aitkenhead on the new Marmite campaign, which encourages the ‘haters’ to give it one more go.

James Morgan on the trials and tribulations of choosing a name for your copywriting business.

A clever, visually striking campaign that will get people to stop and think about how they can help.

Are we changing as consumers? Could we be craving the allure of simpler times?

Media technologies should always be subservient to the ideas and the messages we want to put in them.

What Danny Boyle’s magnificent opening ceremony can teach copywriters about trusting their audience.

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