Advertising & branding

15 Feb 2016
Wake up and smell the formaldehyde
Jackie Harris says marketers need to rethink the way they talk to the ‘over 50s’ market.
08 Feb 2016
One rule. One Minute. Create an ad. Have you given One Minute Briefs a go yet?
11 Nov 2015
Just what are the John Lewis Christmas ads?
Tom Albrighton on the 2015 John Lewis Christmas ad and the evolution of the strategy behind the ads.
10 Aug 2015
The power of food and drink advertising
Rebecca Magnus on the art of food and drink copywriting.
05 Aug 2015
Will Aitkenhead on the new Marmite campaign, which encourages the ‘haters’ to give it one more go.
22 Jul 2015
James Morgan on the trials and tribulations of choosing a name for your copywriting business.
08 Apr 2015
The power of words – Depaul UK’s innovative new campaign
A clever, visually striking campaign that will get people to stop and think about how they can help.

27 May 2014
Media technologies should always be subservient to the ideas and the messages we want to put in them.
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