Copywriting critiques

31 Jan 2017

We need to talk about copywriting feedback

Becky Matthews talks feedback, and how clients can provide useful copy reviews.

02 Jun 2015

For want of a word

Tom Albrighton on how a tiny copy tweak could have saved the #lastsummer campaign from a social media beasting.

21 May 2015

Cheeky Nando’s – a copywriting message behind the meme

The Nando’s meme shows how using jargon or the vernacular can alienate large parts of your target audience.

29 Apr 2015

Old Speckled Hen gives good copy

Loaded with humour and sharp-witted comments, these ads keep us interested and keep us reading.

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