Copywriting critiques
31 Jan 2017
Becky Matthews talks feedback, and how clients can provide useful copy reviews.
Tom Albrighton on the 2015 John Lewis Christmas ad and the evolution of the strategy behind the ads.
Sarah Fitzgerald on the DWP benefits sanctions leaflet debacle and why real stories are so important.
Tom Albrighton on how a tiny copy tweak could have saved the #lastsummer campaign from a social media beasting.
The Nando’s meme shows how using jargon or the vernacular can alienate large parts of your target audience.
Loaded with humour and sharp-witted comments, these ads keep us interested and keep us reading.
20 Jul 2012
It’s easy to poke fun at copywriting clichés. But the story of ‘solution’ shows how such words get established – and why it’s so hard to dislodge them.
08 Jun 2012
Using ‘we’ prominently in your copy gives a very particular impression, and should be done with care.
