Tom Albrighton on the 2015 John Lewis Christmas ad and the evolution of the strategy behind the ads.
Sarah Fitzgerald on the DWP benefits sanctions leaflet debacle and why real stories are so important.
Tom Albrighton on how a tiny copy tweak could have saved the #lastsummer campaign from a social media beasting.
The Nando’s meme shows how using jargon or the vernacular can alienate large parts of your target audience.
Loaded with humour and sharp-witted comments, these ads keep us interested and keep us reading.