TAGplain English Archives - ProCopywriters | the Alliance of Commercial Writers

  1. With so much health information, why are we still so confused?

    18 September 2026 by Sarah Clark

    Sarah Clark on the overwhelming avalanche of health information, and how copywriters can help readers get clarity.

    Category: Blog Main Feature, Copywriting techniqueTags: , , |
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  2. Simple writing is better writing

    20 June 2023 by Ettie Bailey-king

    Ettie Bailey-King explains how to write in a way that’s more inclusive and what the benefits of this are

    Category: Blog, Language and grammarTags: , |
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  3. How to steer clients away from hyperbole and boost their customer engagement

    12 October 2021 by Catherine Jones

    Catherine Jones spells out why exaggeration, puffery and empty business jargon make for truly terrible copy

    Category: Blog, Copywriting technique, Language and grammarTags: , |
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  4. Why clarity may not always be the answer

    17 March 2021 by James Gillam

    James Gillam examines the problem with clear, but nuance-free, messages.

    Category: Blog, Copywriting techniqueTags: |
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  5. Write less, say more: a refresher guide to plain English

    18 November 2015 by Editor

    Caitlin Milne tackles the topic of plain English in our latest copywriting primer.

    Category: Blog, Blog Main Feature, Copywriting primerTags: | Comments (2)