Ettie Bailey-King explains how to write in a way that’s more inclusive and what the benefits of this are
TAG » plain English
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Simple writing is better writing
20 June 2023 by Ettie Bailey-king
Category: Blog, Language and grammarTags: inclusive language, plain English |
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How to steer clients away from hyperbole and boost their customer engagement
12 October 2021 by Catherine JonesCatherine Jones spells out why exaggeration, puffery and empty business jargon make for truly terrible copy
Category: Blog, Copywriting technique, Language and grammarTags: language, plain English |
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Why clarity may not always be the answer
17 March 2021 by James GillamJames Gillam examines the problem with clear, but nuance-free, messages.
Category: Blog, Copywriting techniqueTags: plain English |
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Write less, say more: a refresher guide to plain English
18 November 2015 by EditorCaitlin Milne tackles the topic of plain English in our latest copywriting primer.
Category: Blog, Blog Main Feature, Copywriting primerTags: plain English | Comments (2)
