TAG » plain English

  1. How to steer clients away from hyperbole and boost their customer engagement

    12 October 2021 by Catherine Jones

    Catherine Jones spells out why exaggeration, puffery and empty business jargon make for truly terrible copy

  2. Why clarity may not always be the answer

    17 March 2021 by James Gillam

    James Gillam examines the problem with clear, but nuance-free, messages.

  3. Write less, say more: a refresher guide to plain English

    18 November 2015 by Caitlin Milne

    Caitlin Milne tackles the topic of plain English in our latest copywriting primer.