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With so much health information, why are we still so confused?

Sarah Clark on the overwhelming avalanche of health information, and how copywriters can help readers get clarity.

Sarah Clark18 Sep 20266 min read
Craft

Simple writing is better writing

Ettie Bailey-King explains how to write in a way that's more inclusive and what the benefits of this are

Ettie Bailey-king20 Jun 20237 min read
Craft

How to steer clients away from hyperbole and boost their customer engagement

Catherine Jones spells out why exaggeration, puffery and empty business jargon make for truly terrible copy

Catherine Jones12 Oct 20215 min read
Craft

Why clarity may not always be the answer

James Gillam examines the problem with clear, but nuance-free, messages.

James Gillam17 Mar 20213 min read
Craft

Write less, say more: a refresher guide to plain English

Caitlin Milne tackles the topic of plain English in our latest copywriting primer.

ProCopywriters team18 Nov 20158 min read

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