Catherine Jones spells out why exaggeration, puffery and empty business jargon make for truly terrible copy
TAGplain English | ProCopywriters | the Alliance of Commercial Writers
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How to steer clients away from hyperbole and boost their customer engagement
12 October 2021 by Catherine Jones
Category: Blog, Copywriting technique, Language and grammarTags: language, plain English |
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Why clarity may not always be the answer
17 March 2021 by James GillamJames Gillam examines the problem with clear, but nuance-free, messages.
Category: Blog, Copywriting techniqueTags: plain English |
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Write less, say more: a refresher guide to plain English
18 November 2015 by Caitlin MilneCaitlin Milne tackles the topic of plain English in our latest copywriting primer.
Category: Blog, Blog Main Feature, Copywriting primerTags: plain English | Comments (2)
