Copywriting primer

11 May 2022

5 email sequences your business needs

New to email marketing, and not sure which emails to send and when? Lily Karenza’s guide will keep you right

19 Jan 2022

Swipe right: 4 copywriting lessons we can learn from Tinder

James Cullen shares some copywritng wisdom from an unusual source

03 Nov 2021

Social proof: what is it, how do you get it, and how do you use It?

Rachel Bray’s suggestions for making it easy for clients and customers to have confidence in you and your business

05 Aug 2021

That feeling when…

Matthew James’ suggestion for talking about the benefits of what you’re selling in a way that means something to your clients

08 Jun 2021

First or third person what works best for business?

What’s the best point of view to write your copy from? Anna Metcalfe knows what she prefers

24 May 2021

How to write a freelancer’s brief to get irresistible results

Not sure how to brief your freelance content writer? Mel Wicks’ guide covers everything you need to know.

28 Apr 2021

How to find out what content your customers really want to read

Konrad Sanders’ guide to creating content based on demand, not assumptions

09 Feb 2021

How do copywriters decide on their fees and pricing models?

Sarah Monaghan demystifies copywriting fees.

17 Aug 2020

Copywriters aren’t valued enough – a call to arms

Copywriters! Behold Andy Nattan’s messaging manifesto!

30 Jan 2020

5 things that even seasoned copywriters might not know

Tom Albrighton shares five fabulous factoids from his book Copywriting Made Simple that might be new to you – no matter how many times you’ve been around the copywriting block

A white, half-full coffee cup and a smart phone on a round wooden table
18 Jun 2018

How to write engaging tweets for a variety of clients

Want to make sure your tweets are on-brand and get the results you’re after? Helen Bridal shows you how.

Profile of a man singing into a microphone
11 Apr 2018

Understanding your brand’s tone of voice

Matt Fleming’s take on why tone of voice matters.

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