Copywriting primer
05 Aug 2021
Matthew James’ suggestion for talking about the benefits of what you’re selling in a way that means something to your clients
08 Jun 2021
First or third person what works best for business?
What’s the best point of view to write your copy from? Anna Metcalfe knows what she prefers
24 May 2021
How to write a freelancer’s brief to get irresistible results
Not sure how to brief your freelance content writer? Mel Wicks’ guide covers everything you need to know.
28 Apr 2021
How to find out what content your customers really want to read
Konrad Sanders’ guide to creating content based on demand, not assumptions
09 Feb 2021
How do copywriters decide on their fees and pricing models?
Sarah Monaghan demystifies copywriting fees.
17 Aug 2020
Copywriters aren’t valued enough – a call to arms
Copywriters! Behold Andy Nattan’s messaging manifesto!
30 Jan 2020
5 things that even seasoned copywriters might not know
Tom Albrighton shares five fabulous factoids from his book Copywriting Made Simple that might be new to you – no matter how many times you’ve been around the copywriting block
18 Jun 2018
How to write engaging tweets for a variety of clients
Want to make sure your tweets are on-brand and get the results you’re after? Helen Bridal shows you how.
11 Apr 2018
Understanding your brand’s tone of voice
Matt Fleming’s take on why tone of voice matters.
06 Sep 2017
Book review – Business Writing Tips for Easy and Effective Results
Anna Gunning’s thoughts on Robert Bullard’s collection of “170 punchy tips” for effective business writing.
12 Jan 2017
How can I get people to read my emails?
Boost your email open rates with these tips from Joanna Brown.
12 Oct 2016
5 reasons a copywriter is your website’s secret weapon
Krysten Swindells explores the benefits that copywriters bring to websites.
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