Copywriting primer

08 Jun 2021

First or third person what works best for business?

What’s the best point of view to write your copy from? Anna Metcalfe knows what she prefers

24 May 2021

How to write a freelancer’s brief to get irresistible results

Not sure how to brief your freelance content writer? Mel Wicks’ guide covers everything you need to know.

28 Apr 2021

How to find out what content your customers really want to read

Konrad Sanders’ guide to creating content based on demand, not assumptions

09 Feb 2021

How do copywriters decide on their fees and pricing models?

Sarah Monaghan demystifies copywriting fees.

17 Aug 2020

Copywriters aren’t valued enough – a call to arms

Copywriters! Behold Andy Nattan’s messaging manifesto!

30 Jan 2020

5 things that even seasoned copywriters might not know

Tom Albrighton shares five fabulous factoids from his book Copywriting Made Simple that might be new to you – no matter how many times you’ve been around the copywriting block

A white, half-full coffee cup and a smart phone on a round wooden table
18 Jun 2018

How to write engaging tweets for a variety of clients

Want to make sure your tweets are on-brand and get the results you’re after? Helen Bridal shows you how.

Profile of a man singing into a microphone
11 Apr 2018

Understanding your brand’s tone of voice

Matt Fleming’s take on why tone of voice matters.

Business writing tips for easy and effective results by Robert Bullard
06 Sep 2017

Book review – Business Writing Tips for Easy and Effective Results

Anna Gunning’s thoughts on Robert Bullard’s collection of “170 punchy tips” for effective business writing.

12 Jan 2017

How can I get people to read my emails?

Boost your email open rates with these tips from Joanna Brown.

12 Oct 2016

5 reasons a copywriter is your website’s secret weapon

Krysten Swindells explores the benefits that copywriters bring to websites.

18 Jan 2016

Technical writing

John Espirian explains how technical writers turn complex subject matter into simple, accessible content.

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