Copywriting primer

kapow 12 Oct 2016

Krysten Swindells explores the benefits that copywriters bring to websites.

Ikea sign with several typos 11 Feb 2016

Liz Jones explains the role of the proofreader and shares some helpful tips for proofreading copy.

Digital camera user's manual 18 Jan 2016

John Espirian explains how technical writers turn complex subject matter into simple, accessible content.

Nail varnishes 07 Dec 2015

Celia Anderson shares her golden rules for writing product description copy that will clinch the sale.

Macmillan Cancer 'What is cancer' webpage 18 Nov 2015

Caitlin Milne tackles the topic of plain English in our latest copywriting primer.

Stethoscope 28 Oct 2015

Kathryn White explains the ins and outs of medical copywriting.

Calculator 05 Oct 2015

Frankie Drake on the key ingredients in a winning bid proposal.

A newspaper 21 Sep 2015

How do you write a good press release? A step-by-step guide by Lorraine Forrest-Turner.

Taking notes in a meeting 14 Sep 2015

Interviewing tips that will help you get great source material for your copywriting, by Tom Albrighton.

Google screenshot 07 Sep 2015

Andy Nattan on how to write copy that shows Google what it needs to see, without disrupting the flow of your message.

Twitter logos 24 Aug 2015

Sue Keogh on how to write shareable copy that will drive the right people to your website.