Copywriting primer

A white, half-full coffee cup and a smart phone on a round wooden table
18 Jun 2018

How to write engaging tweets for a variety of clients

Want to make sure your tweets are on-brand and get the results you’re after? Helen Bridal shows you how.

Profile of a man singing into a microphone
11 Apr 2018

Understanding your brand’s tone of voice

Matt Fleming’s take on why tone of voice matters.

Business writing tips for easy and effective results by Robert Bullard
06 Sep 2017

Book review – Business Writing Tips for Easy and Effective Results

Anna Gunning’s thoughts on Robert Bullard’s collection of “170 punchy tips” for effective business writing.

12 Jan 2017

How can I get people to read my emails?

Boost your email open rates with these tips from Joanna Brown.

12 Oct 2016

5 reasons a copywriter is your website’s secret weapon

Krysten Swindells explores the benefits that copywriters bring to websites.

11 Feb 2016

An introduction to proofreading

Liz Jones explains the role of the proofreader and shares some helpful tips for proofreading copy.

18 Jan 2016

Technical writing

John Espirian explains how technical writers turn complex subject matter into simple, accessible content.

07 Dec 2015

Writing product descriptions

Celia Anderson shares her golden rules for writing product description copy that will clinch the sale.

18 Nov 2015

Write less, say more: a refresher guide to plain English

Caitlin Milne tackles the topic of plain English in our latest copywriting primer.

28 Oct 2015

Medical writing: summarising complex data and translating jargon

Kathryn White explains the ins and outs of medical copywriting.

05 Oct 2015

Writing winning bid proposals

Frankie Drake on the key ingredients in a winning bid proposal.

21 Sep 2015

How to write an effective press release

How do you write a good press release? A step-by-step guide by Lorraine Forrest-Turner.

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