Copywriting primer
30 Jan 2020
5 things that even seasoned copywriters might not know
Tom Albrighton shares five fabulous factoids from his book Copywriting Made Simple that might be new to you – no matter how many times you’ve been around the copywriting block
18 Jun 2018
How to write engaging tweets for a variety of clients
Want to make sure your tweets are on-brand and get the results you’re after? Helen Bridal shows you how.
11 Apr 2018
Understanding your brand’s tone of voice
Matt Fleming’s take on why tone of voice matters.
06 Sep 2017
Book review – Business Writing Tips for Easy and Effective Results
Anna Gunning’s thoughts on Robert Bullard’s collection of “170 punchy tips” for effective business writing.
12 Jan 2017
How can I get people to read my emails?
Boost your email open rates with these tips from Joanna Brown.
12 Oct 2016
5 reasons a copywriter is your website’s secret weapon
Krysten Swindells explores the benefits that copywriters bring to websites.
18 Jan 2016
John Espirian explains how technical writers turn complex subject matter into simple, accessible content.
07 Dec 2015
Celia Anderson shares her golden rules for writing product description copy that will clinch the sale.
18 Nov 2015
Write less, say more: a refresher guide to plain English
Caitlin Milne tackles the topic of plain English in our latest copywriting primer.
28 Oct 2015
Medical writing: summarising complex data and translating jargon
Kathryn White explains the ins and outs of medical copywriting.
05 Oct 2015
Frankie Drake on the key ingredients in a winning bid proposal.
21 Sep 2015
How to write an effective press release
How do you write a good press release? A step-by-step guide by Lorraine Forrest-Turner.
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