Copywriting primer
18 Jun 2018
How to write engaging tweets for a variety of clients
Want to make sure your tweets are on-brand and get the results you’re after? Helen Bridal shows you how.
11 Apr 2018
Understanding your brand’s tone of voice
Matt Fleming’s take on why tone of voice matters.
06 Sep 2017
Book review – Business Writing Tips for Easy and Effective Results
Anna Gunning’s thoughts on Robert Bullard’s collection of “170 punchy tips” for effective business writing.
12 Jan 2017
How can I get people to read my emails?
Boost your email open rates with these tips from Joanna Brown.
12 Oct 2016
5 reasons a copywriter is your website’s secret weapon
Krysten Swindells explores the benefits that copywriters bring to websites.
18 Nov 2015
Write less, say more: a refresher guide to plain English
Caitlin Milne tackles the topic of plain English in our latest copywriting primer.
28 Oct 2015
Medical writing: summarising complex data and translating jargon
Kathryn White explains the ins and outs of medical copywriting.
05 Oct 2015
Frankie Drake on the key ingredients in a winning bid proposal.
21 Sep 2015
How to write an effective press release
How do you write a good press release? A step-by-step guide by Lorraine Forrest-Turner.
14 Sep 2015
Interviewing skills for copywriters
Interviewing tips that will help you get great source material for your copywriting, by Tom Albrighton.
07 Sep 2015
Writing that ranks – a primer on SEO copywriting
Andy Nattan on how to write copy that shows Google what it needs to see, without disrupting the flow of your message.
24 Aug 2015
Creating shareable content – without reducing the quality
Sue Keogh on how to write shareable copy that will drive the right people to your website.
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