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Career

In praise of mediocrity

Is your quest for perfection standing in the way of a good job?

Lorraine Forrest-Turner31 Oct 20239 min read
Craft

Want to be more creative? You’ve got to get weird

Charlotte Irwin's key to coming up with better creative ideas

The Frameworks14 Feb 20234 min read
Career

Finding inspiration & creativity hard to come by? Start here

Laura Sands' tips for what to do when creativity goes AWOL

Laura Sands22 Nov 20223 min read
Craft

Suggestive biscuits and strangled eggs – reimagined words

Leigh James explores the pleasures of playful language

Leigh James3 Jul 20203 min read
Career

Why a sense of curiosity Is important for copywriters

Chris Guiton explores the concept of curiousity and explains why it's crucial if you're a copywriter.

ProCopywriters team11 Nov 20193 min read
Career

Are creatives born or made?

Lauren McNeish considers whether creativity is nature or nurture.

ProCopywriters team4 Sep 20194 min read
Career

What to do when you’ve lost your creative mojo

Lauren MacNeish has a few ideas about things you can try when inspiration's in short supply.

ProCopywriters team8 Aug 20184 min read
Career

Why procrastination isn’t (always) bad

Is Andrews explains why using delaying tactics (instead of plonking your backside in your chair and getting on with writing), can sometimes be a…

ProCopywriters team2 Jul 20182 min read
ProCopywriters news

Copywriting Conference 2017 – was it any good?

Dawn Kofie gives us her take on Copywriting Conference 2017.

ProCopywriters team16 Oct 20174 min read
Craft

Book review – Meaningful: The story of ideas that fly

Anna Gunning explores Meaningful, a book that offers a framework for getting to the bottom of what a customer wants.

Anna Gunning19 Aug 20161 min read
Craft

Book review – Dark angels: How writing releases creativity at work

Anna Gunning reviews John Simmons' book and discovers how copywriters can remove the shackles that limit our creativity.

Anna Gunning3 Jun 20162 min read
Career

Aim to have no target

The best ideas arrive when you don't have a specific end result in mind, says Rod Judkins.

Rod Judkins16 Dec 20154 min read
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