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CareerIn praise of mediocrity
Is your quest for perfection standing in the way of a good job?
CraftWant to be more creative? You’ve got to get weird
Charlotte Irwin's key to coming up with better creative ideas
CareerFinding inspiration & creativity hard to come by? Start here
Laura Sands' tips for what to do when creativity goes AWOL
CraftSuggestive biscuits and strangled eggs – reimagined words
Leigh James explores the pleasures of playful language
CareerWhy a sense of curiosity Is important for copywriters
Chris Guiton explores the concept of curiousity and explains why it's crucial if you're a copywriter.
CareerAre creatives born or made?
Lauren McNeish considers whether creativity is nature or nurture.
CareerWhat to do when you’ve lost your creative mojo
Lauren MacNeish has a few ideas about things you can try when inspiration's in short supply.
CareerWhy procrastination isn’t (always) bad
Is Andrews explains why using delaying tactics (instead of plonking your backside in your chair and getting on with writing), can sometimes be a…
ProCopywriters newsCopywriting Conference 2017 – was it any good?
Dawn Kofie gives us her take on Copywriting Conference 2017.
CraftBook review – Meaningful: The story of ideas that fly
Anna Gunning explores Meaningful, a book that offers a framework for getting to the bottom of what a customer wants.
CraftBook review – Dark angels: How writing releases creativity at work
Anna Gunning reviews John Simmons' book and discovers how copywriters can remove the shackles that limit our creativity.
CareerAim to have no target
The best ideas arrive when you don't have a specific end result in mind, says Rod Judkins.
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Lorraine Forrest-Turner
The Frameworks
Laura Sands
Leigh James
ProCopywriters team
Anna Gunning
Rod Judkins