TAG » creativity

  1. Suggestive biscuits and strangled eggs – reimagined words

    3 July 2020 by Leigh James

    Leigh James explores the pleasures of playful language


  2. Why a sense of curiosity Is important for copywriters

    11 November 2019 by Chris Guiton

    Chris Guiton explores the concept of curiousity and explains why it’s crucial if you’re a copywriter.


  3. Are creatives born or made?

    4 September 2019 by Ben Locker

    Lauren McNeish considers whether creativity is nature or nurture.


  4. What to do when you’ve lost your creative mojo

    8 August 2018 by Ben Locker

    Lauren MacNeish has a few ideas about things you can try when inspiration’s in short supply.


  5. Why procrastination isn’t (always) bad

    2 July 2018 by Is Andrews

    Is Andrews explains why using delaying tactics (instead of plonking your backside in your chair and getting on with writing), can sometimes be a positive thing.


  6. Copywriting Conference 2017 – was it any good?Piles of the packs of idea cards given out at Copywriting Conference 2017

    16 October 2017 by Dawn Kofie

    Dawn Kofie gives us her take on Copywriting Conference 2017.


  7. Book review – Meaningful: The story of ideas that fly

    19 August 2016 by Anna Gunning

    Anna Gunning explores Meaningful, a book that offers a framework for getting to the bottom of what a customer wants.


  8. Book review – Dark angels: How writing releases creativity at workBook cover - Dark Angels: How Writing Unleashes Creativity at Work

    3 June 2016 by Anna Gunning

    Anna Gunning reviews John Simmons’ book and discovers how copywriters can remove the shackles that limit our creativity.


  9. When copywriters need to step back and let the work breathe

    25 May 2016 by

    Jessica Neill ruminates on creativity – and how copywriters can benefit from a little time and space…


  10. Aim to have no target

    16 December 2015 by Rod Judkins

    The best ideas arrive when you don’t have a specific end result in mind, says Rod Judkins.


  11. Staying creative

    28 September 2015 by Wordtree

    Liz Doig shares ideas about how to stay creative in a world that prioritises process and rational thinking.


  12. How to tame a creative mind and trap your ideas

    26 June 2015 by Natalie Smithson

    Is being free to work anywhere and at any time a gift or a curse for freelance copywriters?


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