TAG » creativity

  1. In praise of mediocrity

    31 October 2023 by Lorraine Forrest-Turner

    Is your quest for perfection standing in the way of a good job?

  2. Want to be more creative? You’ve got to get weird

    14 February 2023 by The Frameworks

    Charlotte Irwin’s key to coming up with better creative ideas

  3. Finding inspiration & creativity hard to come by? Start here

    22 November 2022 by Laura Sands

    Laura Sands’ tips for what to do when creativity goes AWOL

  4. Suggestive biscuits and strangled eggs – reimagined words

    3 July 2020 by Leigh James

    Leigh James explores the pleasures of playful language

  5. Why a sense of curiosity Is important for copywriters

    11 November 2019 by Chris Guiton

    Chris Guiton explores the concept of curiousity and explains why it’s crucial if you’re a copywriter.

  6. Are creatives born or made?

    4 September 2019 by Editor

    Lauren McNeish considers whether creativity is nature or nurture.

  7. What to do when you’ve lost your creative mojo

    8 August 2018 by Editor

    Lauren MacNeish has a few ideas about things you can try when inspiration’s in short supply.

  8. Why procrastination isn’t (always) bad

    2 July 2018 by Editor

    Is Andrews explains why using delaying tactics (instead of plonking your backside in your chair and getting on with writing), can sometimes be a positive thing.

  9. Copywriting Conference 2017 – was it any good?Piles of the packs of idea cards given out at Copywriting Conference 2017

    16 October 2017 by Dawn Kofie

    Dawn Kofie gives us her take on Copywriting Conference 2017.

  10. Book review – Meaningful: The story of ideas that fly

    19 August 2016 by Anna Gunning

    Anna Gunning explores Meaningful, a book that offers a framework for getting to the bottom of what a customer wants.

  11. Book review – Dark angels: How writing releases creativity at workBook cover - Dark Angels: How Writing Unleashes Creativity at Work

    3 June 2016 by Anna Gunning

    Anna Gunning reviews John Simmons’ book and discovers how copywriters can remove the shackles that limit our creativity.

  12. Aim to have no target

    16 December 2015 by Rod Judkins

    The best ideas arrive when you don’t have a specific end result in mind, says Rod Judkins.