TAG » branding

  1. Bland awareness

    8 February 2022 by Jo Watson

    Jo Watson explains why marketing your business shouldn’t be an identikit, me me me or focus-free affair

  2. How to build a brand that means something to someone

    19 January 2021 by Alice Hollis

    Alice Hollis explains what branding is, and why it’s worth the effort

  3. A new era in ‘woke’ food labelling

    23 April 2020 by Editor

    What do socially conscious customers demand from their food labels and food packaging? And what does this mean for copywriters? Jonathan Finch investigates.

  4. How to write an effective brand manifesto

    28 May 2019 by Ben Locker

    Richard Spencer of writing agency A Thousand Monkeys shares his advice on crafting an effective brand manifesto.

  5. How words get people to trust you — and why it’s so darned important to be consistentA man and a woman doing a yoga pose.

    3 April 2019 by Katherine Wildman

    Katherine Wildman on why using the same specific and up-to-date messaging in your branding is a must.

  6. How to write great FAQs in 10 stepsScreenshot of information about what to do if your Lego Power Functions motor/train/remote-controlled car isn't working

    26 September 2018 by Sabine Harnau

    Sabine Harnau’s guide to writing FAQs that are genuinely helpful for your clients and customers.

  7. Will this help you p-p-p-pick up your next project?

    16 May 2018 by Katherine Wildman

    Katherine Wildman asks what makes you different, and what do you want your clients and peers to associate you with?

  8. Understanding your brand’s tone of voiceProfile of a man singing into a microphone

    11 April 2018 by Rob Bullen-Whatling

    Matt Fleming’s take on why tone of voice matters.

  9. Why is branding important for freelance copywriters?

    30 November 2017 by Leif Kendall

    Leif Kendall suggests that branding can give you a head start when it comes to finding clients you love.

  10. Book review – Meaningful: The story of ideas that fly

    19 August 2016 by Anna Gunning

    Anna Gunning explores Meaningful, a book that offers a framework for getting to the bottom of what a customer wants.

  11. How brands talk – one day course on brand language

    13 May 2016 by Vikki Ross

    Join Vikki Ross for a one-day training course on how to develop a tone of voice for a brand.