Jo Watson explains why marketing your business shouldn’t be an identikit, me me me or focus-free affair
TAG » branding
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Bland awareness
8 February 2022 by Jo WatsonCategory: Advertising & branding, BlogTags: branding, online marketing, social media |
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How to build a brand that means something to someone
19 January 2021 by Alice HollisAlice Hollis explains what branding is, and why it’s worth the effort
Category: Advertising & branding, BlogTags: branding |
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A new era in ‘woke’ food labelling
23 April 2020 by EditorWhat do socially conscious customers demand from their food labels and food packaging? And what does this mean for copywriters? Jonathan Finch investigates.
Category: Advertising & branding, BlogTags: branding, food, marketing, packaging, sustainability |
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How to write an effective brand manifesto
28 May 2019 by Ben LockerRichard Spencer of writing agency A Thousand Monkeys shares his advice on crafting an effective brand manifesto.
Category: Advertising & brandingTags: branding, manifesto, tone of voice |
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How words get people to trust you — and why it’s so darned important to be consistent
3 April 2019 by Katherine WildmanKatherine Wildman on why using the same specific and up-to-date messaging in your branding is a must.
Category: Advertising & branding, BlogTags: branding |
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How to write great FAQs in 10 steps
26 September 2018 by Sabine HarnauSabine Harnau’s guide to writing FAQs that are genuinely helpful for your clients and customers.
Category: Blog, Copywriting techniqueTags: branding, FAQs, keyword research, tone of voice | Comments (2)
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Will this help you p-p-p-pick up your next project?
16 May 2018 by Katherine WildmanKatherine Wildman asks what makes you different, and what do you want your clients and peers to associate you with?
Category: Blog, Copywriting lifeTags: brand, branding, copywriting, freelance, freelancing |
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Understanding your brand’s tone of voice
11 April 2018 by Rob Bullen-WhatlingMatt Fleming’s take on why tone of voice matters.
Category: Blog, Copywriting primerTags: branding, copywriting, tone of voice |
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Why is branding important for freelance copywriters?
30 November 2017 by Leif KendallLeif Kendall suggests that branding can give you a head start when it comes to finding clients you love.
Category: Advertising & branding, Blog, Blog Main FeatureTags: branding, copywriting, marketing |
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Book review – Meaningful: The story of ideas that fly
19 August 2016 by Anna GunningAnna Gunning explores Meaningful, a book that offers a framework for getting to the bottom of what a customer wants.
Category: Book reviewsTags: books, branding, copywriting, creativity, ideas, tone of voice |
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How brands talk – one day course on brand language
13 May 2016 by Vikki RossJoin Vikki Ross for a one-day training course on how to develop a tone of voice for a brand.
Category: Events & trainingTags: branding, copywriting, tone of voice |
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