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Tagged

branding

← All articles

Articles

Everything, newest first.

How to build brand equity

Rebecca Smith on what makes a quality and desirable brand

RSRebecca Smith9 May 20235 min read

5 ways web design and branding choices can impact accessibility

Alice Rowan on how to make sure everyone can interact with, and access, your content

Alice Rowan22 Feb 20232 min read

Brand jargon: demystified

A selection of definitions of brand-related marketing speak courtesy of Felicity Wild

ProCopywriters team2 Feb 20234 min read

Disability in advertising: the 6 most disruptive ads

Celestine Fraser takes a look at 6 adverts that bin the tired tropes and portray disabled people realistically.

ProCopywriters team24 Jan 20237 min read

The problems getting your tone of voice right can’t fix

Please don't think that having a great tone of voice is a magic cure for all your branding issues says Felicity Wild

ProCopywriters team10 Jan 20234 min read

How to write a manifesto for your business, with examples

What the hell is a business manifesto and how do you create one? Ben McKinney explains

Ben McKinney1 Nov 20221 min read

8 creative branding elements that are as important as your logo

How do you create a comprehensive, and unified, brand identity that actually works? Hannah Cook explains

Hannah Cook11 Oct 20228 min read

Packaging design: 7 smart ways packaging can boost your brand

When it comes to branding, packaging has to do an awful lot of heavy lifting. Megan Douglas examines the impact that those boxes, bottles…

Megan Douglas21 Sep 20225 min read

Why we need poets in business

Emily Penny wonders if the power of poetry be used for branding

Emily Penny8 Sep 20223 min read

How strong brand names tell stories

Emily Penny explains what makes a great brand name and shares tips on how to choose one

Emily Penny31 Aug 20224 min read

When is the right time to build your next website?

Start afresh or upgrade what you've got? Lee Townsend's thoughts about updating your website.

ProCopywriters team17 May 20222 min read

Bland awareness

Jo Watson explains why marketing your business shouldn't be an identikit, me me me or focus-free affair

Jo Watson8 Feb 20225 min read

Showing 12 of 27

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