Rebecca Smith on what makes a quality and desirable brand

Please don’t think that having a great tone of voice is a magic cure for all your branding issues says Felicity Wild

How do you create a comprehensive, and unified, brand identity that actually works? Hannah Cook explains

When it comes to branding, packaging has to do an awful lot of heavy lifting. Megan Douglas examines the impact that those boxes, bottles and labels can have

Emily Penny wonders if the power of poetry be used for branding

Jo Watson explains why marketing your business shouldn’t be an identikit, me me me or focus-free affair

Alice Hollis explains what branding is, and why it’s worth the effort

Richard Spencer of writing agency A Thousand Monkeys shares his advice on crafting an effective brand manifesto.

Katherine Wildman on why using the same specific and up-to-date messaging in your branding is a must.

Sabine Harnau’s guide to writing FAQs that are genuinely helpful for your clients and customers.

Katherine Wildman asks what makes you different, and what do you want your clients and peers to associate you with?

Matt Fleming’s take on why tone of voice matters.