TAG » brand language

How to build brand equity
9 May 2023 by Rebecca Smith
Rebecca Smith on what makes a quality and desirable brand

Category: Advertising & branding, BlogTags: brand, brand identity, brand language, brand positioning, brand storytelling, brand values, brand voice, branding |
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October #ProCopyChat
16 October 2018 by Helen Bridal
We’ve got ProCopywriters member Al Robertson in our hot seat for our October #ProCopyChat. Al uses a brilliant process for effective copywriting, in order to help brands bring their personalities […]

Category: Tags: brand identity, brand language, copywriting, tone of voice |
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New to tone of voice?
3 June 2015 by Editor
A whistle-stop tour of what tone of voice is, how to work with it – and where it can go wrong, by Wordtree’s Liz Doig.

Category: Blog, Blog Main Feature, Copywriting primerTags: brand language, tone of voice, voice, Wordtree |
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