Rebecca Smith on what makes a quality and desirable brand
TAG » brand language
We’ve got ProCopywriters member Al Robertson in our hot seat for our October #ProCopyChat. Al uses a brilliant process for effective copywriting, in order to help brands bring their personalities […]
A whistle-stop tour of what tone of voice is, how to work with it – and where it can go wrong, by Wordtree’s Liz Doig.