Book reviews

Amy Boylan shares her takeaways from Gary Keller’s book about using focus to achieve your goals.

Is John Espirian’s book worth your time and money, or is it just a bunch of business bumf? Sara Donaldson shares her view.

Find out exactly what it is that makes an idea memorable or interesting in Alice Hollis’ review of Made to Stick.

Anna Gunning’s thoughts on Robert Bullard’s collection of “170 punchy tips” for effective business writing.

Dawn Kofie reviews The Quiet Copywriter: An Introvert’s Guide to Surviving and Thriving in Business by Katherine Tate

Short, snappy and upbeat, this book’s target audience is anyone suffering from Flat Copy Syndrome, and who wants to sound more human and engaging.

Anna Gunning explores Meaningful, a book that offers a framework for getting to the bottom of what a customer wants.

Jane Shepley reviews We, Me, Them & It, the first installment in John Simmons’ Dark Angels trilogy.

Helen Keevy reviews the second installment in John Simmon’s trilogy of business writing books.

Anna Gunning reviews John Simmons’ book and discovers how copywriters can remove the shackles that limit our creativity.

Dawn Kofie reviews The Human Freelancer, in which copywriter Chris Kenworthy dispenses wisdom like a sweary Yoda.

Andrew Nattan reviews Andy Maslen’s latest book, which explores the psychology of copywriting.

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