Book reviews

03 Nov 2020
8 things I took from The ONE Thing
Amy Boylan shares her takeaways from Gary Keller’s book about using focus to achieve your goals.

07 Jul 2020
Book review – Content DNA by John Espirian
Is John Espirian’s book worth your time and money, or is it just a bunch of business bumf? Sara Donaldson shares her view.

16 Apr 2020
Book review — Made to Stick by Chip and Dan Heath
Find out exactly what it is that makes an idea memorable or interesting in Alice Hollis’ review of Made to Stick.

06 Sep 2017
Book review – Business Writing Tips for Easy and Effective Results
Anna Gunning’s thoughts on Robert Bullard’s collection of “170 punchy tips” for effective business writing.

05 Apr 2017
Book review: The Quiet Copywriter by Katherine Tate
Dawn Kofie reviews The Quiet Copywriter: An Introvert’s Guide to Surviving and Thriving in Business by Katherine Tate

20 Feb 2017
Book review – May I have your attention please? by Mish Slade
Short, snappy and upbeat, this book’s target audience is anyone suffering from Flat Copy Syndrome, and who wants to sound more human and engaging.

19 Aug 2016
Book review – Meaningful: The story of ideas that fly
Anna Gunning explores Meaningful, a book that offers a framework for getting to the bottom of what a customer wants.

06 Jul 2016
Book review: We, Me, Them and It
Jane Shepley reviews We, Me, Them & It, the first installment in John Simmons’ Dark Angels trilogy.

13 Jun 2016
Book review – The Invisible Grail: How brands can tell better stories
Helen Keevy reviews the second installment in John Simmon’s trilogy of business writing books.

03 Jun 2016
Book review – Dark angels: How writing releases creativity at work
Anna Gunning reviews John Simmons’ book and discovers how copywriters can remove the shackles that limit our creativity.
05 Feb 2016
Review: The Human Freelancer by Chris Kenworthy
Dawn Kofie reviews The Human Freelancer, in which copywriter Chris Kenworthy dispenses wisdom like a sweary Yoda.
18 Jun 2015
Review: Andy Maslen’s Persuasive Copywriting
Andrew Nattan reviews Andy Maslen’s latest book, which explores the psychology of copywriting.
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