Dawn Kofie

PRO

5 April 2017

Book review: The Quiet Copywriter by Katherine Tate

‘See I am an introvert. Deep. To the snot’. That’s how American writer and producer Shonda Rhimes describes herself in her book, Year of Yes: How to Dance It Out, Stand in the Sun and Be Your Own Person.

Like Ms Rhimes, I’m an introvert too. Before I’ve even left the house, I start looking forward to getting home, slipping into my pyjamas and making a selection from my Leaning Tower of Books. So I was intrigued by Australian copywriter Kat Tate’s The Quiet Copywriter: An Introvert’s Guide to Surviving and Thriving in Business.

Tate perfectly sums up how I feel about my introversion in relation to working as a copywriter: ‘The business world wants us to be more extroverted. Basically, it wants us all to be [alpha-preneur and self-help author] Tony Robbins’.

She’s right. It does feel like an unrelentingly shouty echo chamber that assumes you’re fine with constantly putting yourself out there.

Thankfully, Tate doesn’t trot out the elderly ‘fake it till you make it’ line. (Although at one point, she does say ‘I don’t believe in mistakes, I believe in lessons’. Which sounds like something the lead in a heavy-handed movie about Triumphing Over Adversity might say.)

Instead she encourages quiet copywriters to:

  • embrace their introversion (instead of treating it like something that needs to be overcome, or fixed)
  • be honest about it
  • make it work for them and their businesses

Tate opens the book by sharing the story of how she went from being a ‘sensitive’ kid at school to a freelance copywriter (via working on a Sunday newspaper and in PR).

After that, it splits into 2 halves. The first introduces introversion and what it looks like. The second is home to all the practical stuff – ‘…tips and tricks to help you succeed as a solitude seeker’. And Tate shares her own experiences throughout.

In the opening section, she mentions, but doesn’t highlight, the main thing that distinguishes introverts from extroverts, which I found a bit odd.

To paraphrase Susan Cain, author of Quiet: The Power of Introverts in a World That Won’t Stop Talking, introverts get their energy from being on their own. (That said, they’re not necessarily society-shunning types who hyperventilate if they have to speak to more than 2 people at a time.) Unlike their limelight-shy cousins, extroverts get their energy from being with people. And ambiverts share the traits of both.

My favourite parts of The Quiet Copywriter were the ones about knowing your worth, networking, and managing clients. They made me feel like Tate had peeked into my brain, found out my introversion-related anxieties, then gave me doable strategies to deal with them. That’s one of this tiny e-book’s strengths. It doesn’t just tell you what to do, it tells you how to do it too. And most of it’s applicable whether you’re a taciturn soul or not.

For example, when it comes to networking (the horror!), Tate’s advice includes:

  • scanning the attendee list for interesting people to meet
  • asking questions about people’s experiences of working with copywriters and other creatives
  • asking more experienced networkers for feedback on your meeting and greeting skills

She also stresses how important it is to look after your physical and mental wellbeing. Tate describes her separate ‘happy and healthy’ account, where she saves 5% of every invoice so she has a stash of cash she can spend on activities that help her look and feel good. Because as she rightly points out, when you work for yourself, you are your business, so protecting and maintaining your health’s a must.

Tate does make a couple of generalisations that I didn’t agree with though. The first is about the internet and social media. For her, the latter is ‘…a safer, gentler approach to marketing your business.’

Social media can help you build relationships with potential clients and other copywriters without the need to speak face to face, or on the phone. But, as we all know, it comes with its own problems.

Even if you’re minding your own business and following intelligent, curious and self-aware people, you can be exposed to ranty, bigoted nutjobs who are quick to lash out and criticise. And Twitter, Instagram, Facebook and LinkedIn etc. can feel just as noisy as the world offline.

The other generalization Tate makes is, ‘introverts love one on one time’. Not necessarily, for this introvert anyway. In my experience, one to ones can be every bit as draining, and buttock-clenchingly awkward, as having to spend hours as part of a gregarious group.

I also thought the book might have benefited from some short case studies, to add other introverts’ voices into the mix.

Because of my personal interest in the subject, I willed The Quiet Copywriter to be good and, apart from the couple of minor things I wasn’t sure about, it is. None of the other business books I’ve read bother to acknowledge introversion. But this one not only focuses on the topic, it deals with it in a helpful, funny and self-affirming way.

In one of his recent email newsletters, author and designer Paul Jarvis said, ‘I’m an introvert which I don’t use as a crutch not to do things I should, I use the term as a lens to make decisions for what’s best for how I like to work.’

If you’re a fellow introverted copywriter, Tate’s book is a great resource to help you do this.


What do you think?

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Kat Tate

April 7, 2017 at 9:52am

Thank you Dawn, for your balanced write-up! I think this calls for an updated version to fill in a few gaps. Really appreciate your honest thoughts – especially as you’re my target reader.

PRO

Dawn Kofie

April 7, 2017 at 10:47am

Glad you found it helpful!

PRO

TamaraCopy

April 19, 2017 at 3:28pm

I think by these definitions I’m an ambivert, with both intro- and extro- traits. Or maybe that’s just ‘vert’. Anyhow, good to read something that doesn’t portray the copywriting life as one of endless schmoozing, witticizing and playing the crowd, like a kind of corporately-sponsored stand-up. Nor do I fit the image a designer friend told me they had, of a copywriter being ‘a mad old biddy with a cat, typing away on the kitchen table’…yet.

PRO

Dawn Kofie

April 23, 2017 at 9:26am

I’m not quite at the ‘mad old biddy with a cat’ stage yet either. It’s definitely on the cards though!

Alice Hollis

April 21, 2017 at 8:28pm

Hi Dawn,

Really love your review, thank you. I’m now dying to read the book but can only find it available for download on the kindle. Do you know where there are paperback/hardback copies for sale?

Thanks

Alice

PRO

Dawn Kofie

April 23, 2017 at 9:23am

Hi Alice,

Thanks for the kind words about my review!

I’ve checked and unfortunately, there aren’t any paperback or hardback copies for sale at the moment. But Kat’s working on an updated version and is considering doing a UK print run.

Katherine Tate

May 8, 2017 at 12:08pm

Alice and others – I’m now offering the book for free. If you’d like me to email you a copy, just go to: https://kattatecopywriting.com.au/quiet-copywriter-ebook/